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Survey Results Reveal the Big Picture for DAM in 2018!

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The need to manage digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.

Today’s customers expect their digital interactions to be met with a visual, graphical, and image-rich experience. It’s not a “nice to have,” it’s a “need to have” to compete and stay relevant. When it comes to digital asset management, we’re at an interesting inflection point. While some of those legacy DAM systems are still being used, modern, cloud-based DAM solutions are providing new choices.

We surveyed 738 marketing professionals to help understand how companies are using creative files today, how they are organising them and some of the challenges and concerns they have.

Here are some of the areas we’ll discuss in this webinar:

- More than 50 percent of those surveyed worry about out of compliant image licensing.
- 90 percent are creating some assets in-house, although those with DAM are more likely to pay an agency or contractor to help create them.
- More than 50 percent who don’t use a DAM struggle with finding files.

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Survey Results Reveal the Big Picture for DAM in 2018!

  1. 1. Survey Results Reveal the Big Picture for DAM in 2018! Stephen Skidmore, Product Marketing, DAM Acquia
  2. 2. Welcome to Today’s Webinar! MODERATOR Cassandra Theocharous, Senior Marketing Specialist, Acquia RECORDING & SLIDES Will be emailed to you within the next couple of days. QUESTIONS? Submit your questions in the Q/A Tab and we’ll attempt to answer them at the end of the presentation.
  3. 3. Why?
  4. 4. Survey Methodology Dates Feb 8-28th 2018 738 Responses APAC & Japan 10% Africa 3% 50% - Australia 27% - India Remaining from - Japan - New Zealand - Thailand - Viet Nam - Indonesia
  5. 5. Key Findings!
  6. 6. #1 Companies care ALOT about their brands and brand consistency
  7. 7. #2 55+% worry about “out of compliant” image licensing
  8. 8. #3 Print-based marketing still plays a big role, but websites are top priority Tied 2nd Place
  9. 9. #4 Only 30% have a formal DAM
  10. 10. POLL! What do you use to manage your digital assets?
  11. 11. #5 If a company uses a DAM, 62% are in the cloud
  12. 12. #6 Cloud storage solution (Dropbox, box, Google Drive) are ubiquitous
  13. 13. #7 Companies using a DAM are 22% less likely to use cloud storage
  14. 14. #8 90% polled create assets in- house
  15. 15. Poll! What struggles do you have with your digital assets?
  16. 16. #9 50% polled with no DAM struggle to find files on a regular basis
  17. 17. #10 Short videos are the most popular
  18. 18. RECAP! – Being created in-house – Used for Web, Social, eMail & Printed material – include small videos Everything is dumped into a cloud-based storage! It’s not hard to see why.. 1. Concern about brand consistency 2. Concern about image licensing 3. Lost productivity finding assets Digital Assets are...
  19. 19. ©2018 Acquia Inc. What is a Digital Asset Manager?
  20. 20. ©2018 Acquia Inc. What’s in a DAM? CMS Central Asset Library Organise Asset “Portal” Use Workflow Create Designers “End Users” Marketing 1. Concern about brand consistency 2. Concern about image licensing 3. Lost productivity finding assets
  21. 21. What’s next... As a THANK YOU for watching, we’ll send you our ebook “Selecting a DAM”
  22. 22. Questions? Submit your questions in the Q/A Tab and we’ll attempt to answer them. To learn more about how Acquia can help you, visit Acquia.com
  23. 23. THANK YOU

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