1
Setting the Record Straight:!
Drupal as an Enterprise Web Content Management System!
2
•  Founded	
  Drupal	
  
•  Co-­‐founded	
  Acquia	
  
•  Co-­‐founded	
  Mollom	
  
•  Co-­‐founded	
  	
  
Drupal	
  A...
3
Agenda!
•  What is Drupal? And Which Vendors Does
Drupal Compete Against?
•  Common Myths about Drupal in the
Enterprise...
4
What is Drupal?
5
Group Collaboration
User Generated
Content
Activity Streams
Drupal is a Unified, Open Source Platform for !
Content, Comm...
6
Who does Drupal Compete
With?
7
Primary Competitors!
•  Web Content Management
– Adobe Experience Manager
– Sitecore
– Legacy WCM vendors including SDL ...
8
What do the Analysts Say?
Forrester	
  Wave	
  
Web	
  Content	
  Management	
  
Forrester	
  Wave	
  
Social	
  Depth	
...
9
So, What are the Common
Misconceptions about Drupal?"
"
And How Do Proprietary
Vendors Compete?
10
Fear. Uncertainty. And Doubt. (FUD)!
11
12
Top 5 Myths About Drupal

1.  Drupal is just for blogs and simple sites
2.  Drupal isn’t secure
3.  Drupal won’t scale ...
13
Myth #1:
Drupal is just for blogs 
and simple sites, not Global
Enterprises
14
15
GE selected Drupal for more flexibility,"
better agility, integrate faster on "
a centralized platform
16
DRUPAL.
EVERYWHERE.
NBC standardized on Drupal across
entertainment, news, and sports sites
17
300 completely custom artist
experiences on Drupal
Over 50% of the Top Media and Entertainment
Companies"
Over 130 Nations" 7 of 8 Top Universities"
Drupal Dominates the Ent...
9 of 12 Top Technology
Companies"
33% of Largest Life
Sciences Companies"
50% of Top 15 Financial
Services Companies"
Othe...
20
Growth of Drupal!
Quantcast Top 100,000 Sites (from BuiltWith.com)!
0.00%	
  
0.50%	
  
1.00%	
  
1.50%	
  
2.00%	
  
2...
21
Myth #2:
Drupal isn’t secure
22
SECURE
 Drupal runs sites for over 130
nations.
24
“One interviewee from a global pharmaceutical organization 
believed that his open source WCM solutions
were more secur...
25
“Continuous and broad peer review,
enabled by publicly available source code, 

supports [our] software reliability and...
26
Myth #3:
Open Source won’t scale "
to handle the world’s largest sites
27
28
Open Source Powers the Enterprise at
Massive Scale!
Digital Experiences
 Drupal
Big Data
 Hadoop
Database
 NoSQL
Operat...
29
460M
Hits to grammy.com"
on night of award show
30
 30K
Concurrent visitors per second during
Hurricane Sandy with 100% uptime,
serving 5.1M customers in metro NYC
31
SCALE
Weather Channel, a Top-25 Alexa ranked site,
is replacing legacy Percussion product with
Drupal
32
Myth #4:
Open Source requires "
tribal knowledge
33
34
This is the Drupal Community
35
Market Presence 
 
 
1,500,000+ sites
Global Adoption

 
 
 
196 countries
Extensive Capabilities
 
23,000+ modules
Bro...
36
Drupal	
  
Proprietary	
  Web	
  CMS	
  
Products	
  
0	
  
10000	
   20000	
   30000	
  
28,000
100
Size	
  of	
  
Dev...
37
“As one Forrester Customer told us, We had some
concerns about support with open source, but we felt like
a commercial ...
38
Myth #5:
Drupal is More Expensive
39
40
41
42
Example 3 Year Total Cost:!
Drupal vs. Proprietary Web CMS
Proprietary CMS
e.g. Sitecore or
Adobe
 Year 1
 Year 2
 Year...
Projected 5 year savings by
migrating 55 websites from legacy
OpenText Vignette to Drupal
$4.7M
44
Bonus! Extra Myths
1.  Drupal Doesn’t Have a Roadmap
2.  Drupal Doesn’t Have an Upgrade Path
45
So, enough with the FUD. "
"
Let’s talk about the next
version of Drupal, Drupal 8
46
1.  Integrated WYSIWYG
Editor
•  “Make content
editing as easy as
Microsoft Word”
2.  In-place editing
New in Drupal 8!...
47
1.  Everything in Drupal 8 is
Responsive
•  Themes, Images, Tables,
Breakpoints, etc.
•  Toolbar

2.  New Mobile Previe...
48
1.  Automatically downloads
interface translations
- Over 100 languages supported

2.  Built-in Support for multilingua...
49
Modern RESTful APIs
Enable Better
Integrations With the
Tools You Already Use
New in Drupal 8"
Better Integration Suppo...
50
Lastly, A Little Bit About Acquia
51
Acquia: the Digital Business Company
•  Example customers include
Twitter, Mercedes-Benz, Warner
Music, Stanford Univer...
52
Acquia, The Digital Business Company!
Continuous Delivery
Cloud
Platform 
Digital Engagement
Services
53
Ok, Let’s Wrap This Up
54
55
1996-2003
WCMS
Web Content 

Management Systems
CLOUDS + SUITES REPLACED BY
OPEN SOURCE?
By 2010

Open Source destroyed...
56
Proprietary companies are building

closed systems,
ACCESSIBLE TO ONLY A
FEW.
57
Drupal brings these

capabilities to the
masses.
58
Resources!
•  Georgia.gov case study
–  https://www.acquia.com/resources/case-study/
georgiagov
•  Pfizer – Building a G...
59
@dries :: dries@acquia.com
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Setting the Record Straight: Drupal as an Enterprise Web Content Management System

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Setting the Record Straight: Drupal as an Enterprise Web Content Management System

  1. 1. 1 Setting the Record Straight:! Drupal as an Enterprise Web Content Management System!
  2. 2. 2 •  Founded  Drupal   •  Co-­‐founded  Acquia   •  Co-­‐founded  Mollom   •  Co-­‐founded     Drupal  Associa7on   •  Holds  a  PhD  in  CS   •  Likes  photography,   chocolate   •  @dries  
  3. 3. 3 Agenda! •  What is Drupal? And Which Vendors Does Drupal Compete Against? •  Common Myths about Drupal in the Enterprise •  What’s New in Drupal 8? •  Questions
  4. 4. 4 What is Drupal?
  5. 5. 5 Group Collaboration User Generated Content Activity Streams Drupal is a Unified, Open Source Platform for ! Content, Community, and Commerce Easy and Fun Content Authoring Pre-Built Integrations Presentation Layer Globalization and Localization Multi-channel Delivery Optimize online shopping across channels and devices Integrations with 3rd Party Commerce PlatformsProduct CatalogsShopping Carts, Orders, and Payment Processing
  6. 6. 6 Who does Drupal Compete With?
  7. 7. 7 Primary Competitors! •  Web Content Management – Adobe Experience Manager – Sitecore – Legacy WCM vendors including SDL Tridion, HP/Autonomy TeamSite, and Oracle •  Social Business Software – Jive – Lithium
  8. 8. 8 What do the Analysts Say? Forrester  Wave   Web  Content  Management   Forrester  Wave   Social  Depth  PlaForms   Gartner  Magic  Quadrant   Web  Content  Management   Analysts take a laggard view at markets, but! Drupal is quickly gaining mindshare!
  9. 9. 9 So, What are the Common Misconceptions about Drupal?" " And How Do Proprietary Vendors Compete?
  10. 10. 10 Fear. Uncertainty. And Doubt. (FUD)!
  11. 11. 11
  12. 12. 12 Top 5 Myths About Drupal 1.  Drupal is just for blogs and simple sites 2.  Drupal isn’t secure 3.  Drupal won’t scale to handle the world’s largest sites 4.  Drupal requires tribal knowledge 5.  Drupal won’t work well with my marketing tools
  13. 13. 13 Myth #1: Drupal is just for blogs and simple sites, not Global Enterprises
  14. 14. 14
  15. 15. 15 GE selected Drupal for more flexibility," better agility, integrate faster on " a centralized platform
  16. 16. 16 DRUPAL. EVERYWHERE. NBC standardized on Drupal across entertainment, news, and sports sites
  17. 17. 17 300 completely custom artist experiences on Drupal
  18. 18. Over 50% of the Top Media and Entertainment Companies" Over 130 Nations" 7 of 8 Top Universities" Drupal Dominates the Enterprise"
  19. 19. 9 of 12 Top Technology Companies" 33% of Largest Life Sciences Companies" 50% of Top 15 Financial Services Companies" Others" Drupal Dominates the Enterprise"
  20. 20. 20 Growth of Drupal! Quantcast Top 100,000 Sites (from BuiltWith.com)! 0.00%   0.50%   1.00%   1.50%   2.00%   2.50%   3.00%   3.50%   Q1   11   Q2   11   Q3   11   Q4   11   Q1   12   Q2   12   Q3   12   Q4   12     Q1   13   Q2   13     Q3   13   Q4   13   Q1   14   Drupal   Adobe   Sitecore  
  21. 21. 21 Myth #2: Drupal isn’t secure
  22. 22. 22
  23. 23. SECURE Drupal runs sites for over 130 nations.
  24. 24. 24 “One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … 
 Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.”- Forrester Research
  25. 25. 25 “Continuous and broad peer review, enabled by publicly available source code, 
 supports [our] software reliability and security efforts” - David M. Wennergren, Department of Defense CIO
 “Clarifying Guidance Regarding Open Source Software”
  26. 26. 26 Myth #3: Open Source won’t scale " to handle the world’s largest sites
  27. 27. 27
  28. 28. 28 Open Source Powers the Enterprise at Massive Scale! Digital Experiences Drupal Big Data Hadoop Database NoSQL Operating System Linux
  29. 29. 29 460M Hits to grammy.com" on night of award show
  30. 30. 30 30K Concurrent visitors per second during Hurricane Sandy with 100% uptime, serving 5.1M customers in metro NYC
  31. 31. 31 SCALE Weather Channel, a Top-25 Alexa ranked site, is replacing legacy Percussion product with Drupal
  32. 32. 32 Myth #4: Open Source requires " tribal knowledge
  33. 33. 33
  34. 34. 34 This is the Drupal Community
  35. 35. 35 Market Presence 1,500,000+ sites Global Adoption 196 countries Extensive Capabilities 23,000+ modules Broad Community 1,000,000+ members Active Development 28,000+ developers Drupal is the Largest ! Open Source Platform in the World! 2X the size of Linux developer community
  36. 36. 36 Drupal   Proprietary  Web  CMS   Products   0   10000   20000   30000   28,000 100 Size  of   Development   Team  
  37. 37. 37 “As one Forrester Customer told us, We had some concerns about support with open source, but we felt like a commercial company like Acquia could make up for that and give us the support we need.”
 - Forrester Research
  38. 38. 38 Myth #5: Drupal is More Expensive
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. 42 Example 3 Year Total Cost:! Drupal vs. Proprietary Web CMS Proprietary CMS e.g. Sitecore or Adobe Year 1 Year 2 Year 3 Total License $200,000 $0 $0 Implementation Services $200,000 $20,000 $20,000 Maintenance $40,000 $40,000 $40,000 Hosting $40,000 $40,000 $40,000 Total $480,000 $100,000 $100,000 $680,000 Drupal Year 1 Year 2 Year 3 Total Drupal $0 $0 $0 Implementation Services $150,000 $15,000 $15,000 Acquia Cloud $60,000 $60,000 $60,000 Total $210,000 $75,000 $75,000 $360,000
  43. 43. Projected 5 year savings by migrating 55 websites from legacy OpenText Vignette to Drupal $4.7M
  44. 44. 44 Bonus! Extra Myths 1.  Drupal Doesn’t Have a Roadmap 2.  Drupal Doesn’t Have an Upgrade Path
  45. 45. 45 So, enough with the FUD. " " Let’s talk about the next version of Drupal, Drupal 8
  46. 46. 46 1.  Integrated WYSIWYG Editor •  “Make content editing as easy as Microsoft Word” 2.  In-place editing New in Drupal 8! Re-imagined Content Authoring Experience
  47. 47. 47 1.  Everything in Drupal 8 is Responsive •  Themes, Images, Tables, Breakpoints, etc. •  Toolbar 2.  New Mobile Preview 3.  Optimized for Speed! New in Drupal 8" Mobile Everywhere
  48. 48. 48 1.  Automatically downloads interface translations - Over 100 languages supported 2.  Built-in Support for multilingual sites 3.  Show + Hide Content By Language 4.  Over 500+ additional fixes +features New in Drupal 8" Multilingual and Globalization Support
  49. 49. 49 Modern RESTful APIs Enable Better Integrations With the Tools You Already Use New in Drupal 8" Better Integration Support
  50. 50. 50 Lastly, A Little Bit About Acquia
  51. 51. 51 Acquia: the Digital Business Company •  Example customers include Twitter, Mercedes-Benz, Warner Music, Stanford University, Cisco, Puma •  Empowering companies to deliver great digital experiences that integrate content, community and commerce •  More than 440 employees,
 4,000 customers; Deloitte Fast 500 fastest-growing private company Key Verticals •  Financial Services •  Healthcare •  Higher Education •  High Technology •  Life Sciences •  Media & Entertainment •  Non-profit / NGOs •  Public Sector
  52. 52. 52 Acquia, The Digital Business Company! Continuous Delivery Cloud Platform Digital Engagement Services
  53. 53. 53 Ok, Let’s Wrap This Up
  54. 54. 54
  55. 55. 55 1996-2003 WCMS Web Content 
 Management Systems CLOUDS + SUITES REPLACED BY OPEN SOURCE? By 2010
 Open Source destroyed 
 proprietary WCMS Market 2014 Marketing Cloud 201X Drupal Changed the Industry!
  56. 56. 56 Proprietary companies are building
 closed systems, ACCESSIBLE TO ONLY A FEW.
  57. 57. 57 Drupal brings these
 capabilities to the masses.
  58. 58. 58 Resources! •  Georgia.gov case study –  https://www.acquia.com/resources/case-study/ georgiagov •  Pfizer – Building a Global Digital Platform on Drupal –  https://www.youtube.com/watch?v=oCMOTh-CtzE •  Try Drupal on Acquia Cloud Free – https://acquia.com/free
  59. 59. 59 @dries :: dries@acquia.com

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