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NorthPoint Digital: Rotary International Case Study

Thomas MacLean, Project Manager for NorthPoint Digital, presented a case study on the impressive platform and brand deployment of Rotary International on Acquia.

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NorthPoint Digital: Rotary International Case Study

  1. 1. Rotary.org Digital Transformation through Drupal
  2. 2. •  Privately held •  Founded 2003 NEW YORK BOSTON PHILADELPHIA ABOUT US •  Employee base (130+) •  3 Offices HQ
  3. 3. OUR SERVICES Strategy / Customer Research / Digital Strategy / Mobile Strategy / Multi-Channel / Analytics Experience Design / Experience Strategy / Information Architecture / Content Strategy / User Experience + Design / Product development 
 + innovation / Brand Strategy + Design Technology / Platform Strategy + 
 Implementation / Architecture + 
 Solution Design / CMS Implementation / 3rd Party Integrations / Analytics / Search / Mobile Development
  4. 4. WHAT IS ROTARY? Rotary connects leaders, celebrates diverse perspectives and creates a positive change in communities around the world.
  5. 5. ROTARY: CAUSES / Eradicating polio / Promoting peace / Growing local economies / Saving mothers and children / Supporting education / Providing clean water
  6. 6. ROTARY: NETWORK / 1.2 million members / 34,000 clubs / 200+ countries
  7. 7. ROTARY.ORG: BEFORE
  8. 8. ROTARY.ORG: CHALLENGES / Unclear picture of Rotary’s positive impact / Alienating to outsiders / Difficult-to-find information / Lack of web governance / Not fulfilling membership’s needs / Not effective for sharing between clubs, members
  9. 9. Surveyed 10,000+ members of Rotary and related entities, including non-member donors, from 14 countries. ROTARY.ORG: EXTENSIVE RESEARCH
  10. 10. General Public /  Showcase Rotary’s enhanced brand /  Enable regional membership messages /  Increase overall awareness of Rotary /  Inspiring or motivational message ROTARY.ORG: TWO SETS OF OBJECTIVES Members /  Provide tools, data, and information /  Navigation focused on Rotary’s business /  Significantly more detail and depth /  Enhance education and training opportunities
  11. 11. ROTARY.ORG: TWO SITES General Public Members
  12. 12. TECHNOLOGY: CONTENT MANAGEMENT /  Wanted to move away from SharePoint /  Evaluated Ektron and Drupal /  Selected Drupal due to –  Flexibility –  Capabilities –  Open Source –  Possibility of leveraging members to extend site /  Selected Acquia
  13. 13. / Wanted out of authentication business / Data driven authorization to functionality / API-based and invisible to members / Enable a simplified experience for members / Selected OKTA TECHNOLOGY: MEMBER MANAGEMENT
  14. 14. /  Legacy applications were re-styled and linked through an authentication gateway /  Drupal to CRM (netForum) integration was built to support profile data /  All integration is real-time but cached in Drupal for performance purposes TECHNOLOGY: INTEGRATE HOMEGROWN APPLICATIONS
  15. 15. / Opted for responsive design approach / Less than 15% of all traffic was mobile / Theme was built in Zurb Foundation TECHNOLOGY: MOBILE
  16. 16. ROTARY.ORG TODAY: PUBLIC
  17. 17. ROTARY.ORG TODAY: MOBILE
  18. 18. ROTARY.ORG TODAY: MEMBERS
  19. 19. ROTARY.ORG TODAY: MEMBER CONNECTIONS
  20. 20. OUR ROLE / Implementation and customization of Drupal / Design feedback / Project management
  21. 21. RECIPE FOR SUCCESS / Embrace the development process / Stay involved without micromanaging / Remain flexible / Prioritize the wish list / Hire the right people
  22. 22. POSITIVE RESULTS / Visits increased by 17% / Unique visitors increased by 26% / Time on page and pages per visit remained stable / Mobile visits increased by 42%
  23. 23. PERFORMANCE AND SUCCESS
  24. 24. New York Office 130 West 42nd Street
 New York, NY 10036
 Tel: 212-819-1700 Boston Office 470 Atlantic Avenue 
 Boston, MA 02110
 Tel: 617-725-8888
 Philadelphia Office 1650 Market Street
 Philadelphia, PA 19103
 Tel: 215-558-2700 info@northpointdigital.com    /  www.northpointdigital.com  /  @northps   Q & A

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