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Let’s Dig In: Building the Foundation for Acquia DAM

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Let’s dig in, shall we?

Introducing a new Enablement Series for Acquia Partners. ‘Let’s Dig In’ is a two-part series that aims to equip partners with the knowledge and know-how to identify opportunities, pitch clients, and drive a successful implementation for large scale digital transformation projects using Acquia Cloud Site Factory and Acquia DAM solutions.

We will spend time on the following topics:
- How partners are feeding their consultancy practices with our Digital Factory solutions
- What to listen for in prospective opportunities
- How to collaborate with Acquia Professional Services for successful implementations

These sessions are short (30 mins) and delivered by product and solutions experts for Acquia Cloud Site Factory and Acquia DAM teams.

Published in: Technology
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Let’s Dig In: Building the Foundation for Acquia DAM

  1. 1. ©2018 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary Gary Wu, Product Manager Steve Skidmore, Product Marketing Manager DAM for Partners
  2. 2. ©2018 Acquia Inc. — Confidential and Proprietary Let’s “Dig In”? 2 What: Quick, 30 minute solution sessions. Why: Equip partners with the knowledge and know-how to identify opportunities, pitch clients, and drive a successful implementation.
  3. 3. 3 Companies care A LOT (80%) about their brand and brand consistency and yet Only 30% have a DAM in place
  4. 4. Question: How many of your customers have asked/care about DAM? 4
  5. 5. ©2018 Acquia Inc. — Confidential and Proprietary Acquia + Partner DAM Wins! 5 + + + +
  6. 6. ©2018 Acquia Inc. — Confidential and Proprietary Let’s Dig In! ⎻ Acquia DAM Refresher ⎻ Components & Packaging ⎻ Opportunities for Partners (yes, you!) ⎻ Quick Demo ⎻ Q & A
  7. 7. ©2018 Acquia Inc. — Confidential and Proprietary Connect the Creative Process with Customer Experience 7 ASSET CREATION PROCESS Designers Marketing Lift Personalization Drupal CUSTOMER EXPERIENCE Idea Design Create Review Approve D7/8 Integration Acquia DAM Approvals Search Workflows
  8. 8. ©2018 Acquia Inc. — Confidential and Proprietary Acquia DAM for Top 5 Creative Asset Challenges 8 Can’t find Assets – Not Organized ‘Idea’ to ‘Experience’ Gap Hard to Collaborate Brand Consistency Retiring Assets Seamless Acquia Integration Centralized Repository Workflows & Approvals Brand Portal Expiration Tracking
  9. 9. ©2018 Acquia Inc. — Confidential and Proprietary What Makes Acquia DAM Unique? 9 1. Seamlessly connects the Creative Process with Customer Experiences (ie. Connects Designers with Marketing with Acquia’s Digital Experience Platform) 2. Acquia DAM is in the Cloud - modern, secure, instant-on 3. Intuitive for creatives and marketers to use with little IT involvement
  10. 10. ©2018 Acquia Inc. — Confidential and Proprietary Four key capabilities CENTRALIZED MEDIA LIBRARY REVIEWS AND WORKFLOWS BRAND CONNECT PORTALS ACQUIA DRUPAL INTEGRATION
  11. 11. ©2018 Acquia Inc. — Confidential and Proprietary Centralized Media Library • Assets are uploaded directly into the DAM via web browser or Adobe CC connector tools • Assets can be organized by project or type, and any metadata can be added to make it searchable • Versions can be tracked and reverted, linked directly into all documents which reference the file URL • Two user types: Contributors & End Users, which can be both internal and external. Permissions can be granted to specific people or team.
  12. 12. ©2018 Acquia Inc. — Confidential and Proprietary Reviews and Workflows • Reviewers are given a web-viewer to make comments and call out specific changes • After approval period has passed and necessary parties have given input, feedback summaries can be sent to the whole team. • Documents can follow specific approval steps as necessary
  13. 13. ©2018 Acquia Inc. — Confidential and Proprietary Brand Connect Portals • Create brand-specific portals for clients and teams to access assets from any location. • Approved assets can be organized into any structure. • Any kind of file can be added to the portal and downloads can be tracked • Portals can be open to public for access by large teams or given speci fic login credentials • Highly customizable
  14. 14. ©2018 Acquia Inc. — Confidential and Proprietary Acquia Drupal Integration • Seamless access to media files lets Drupal content creators add assets directly to their site • Browse and search for assets from the central library of media • Maintain central media library for multi-site environments for consistency and governance
  15. 15. Adobe CC plug-in for Designers Seamless Asset Access InDesign, Photoshop, Illustrator Upload directly into DAM Search by keywords, tags “Creatives”
  16. 16. ©2018 Acquia Inc. — Confidential and Proprietary Dynamic Templates Let End Users Customize Marketing Assets • Lower the costs of using skilled graphic designers • Improve ‘speed to market’ in creating assets • Provide ‘self-serve’ customization while staying on-brand XYZ ABC ZYX CBA Text Designer creates a Dynamic Template End User adds images and text 1 2
  17. 17. ©2018 Acquia Inc. — Confidential and Proprietary Acquia DAM Packages 17 Acquia DAM Starter Acquia DAM Professional Add-Ons Connector for Adobe CC Brand Connect Portal WorkStream Workflows DAM Subscription Packages Dynamic Templates Support Subscription Included with an Acquia Cloud or Acquia Cloud Site Factory Subscription Includes Acquia DAM Drupal Integration Support 10 ‘Power Users’ 250 ‘End Users’ 1TB Storage 25 ‘Power Users’ 2000 ‘End Users’ 3TB Storage
  18. 18. Question: What services do you currently provide for DAM? 18
  19. 19. ©2018 Acquia Inc. — Confidential and Proprietary 19 Let’s talk about YOU! What’s in it?
  20. 20. ©2018 Acquia Inc. — Confidential and Proprietary Why Acquia DAM + Partners – Many organizations are looking for a DAM style solution – A competitive solution when up against Adobe 20 – Don’t build it… Sell higher value services – Customers are looking for guidance, direction and best practices – Metadata, organization, integration, etc. – Identify customers with a need for DAM – Set up a demo with your Acquia Partner Manager – Recommend implementation approach Why Acquia DAM Why it matters How to engage
  21. 21. ©2018 Acquia Inc. — Confidential and Proprietary Onboarding Timeline 21 Key Customer Engagement Acquia Responsibility ACCOUNT CONFIGURATION • Account Activation and Setup • Access to best practices on docs.acquia.com • Complete Account Configuration Form • Account Configuration DISCOVERY • Kickoff Call • Discovery Call • Admin Training STRATEGY • Provide Data for Ingestion • Provide list of Users • Metadata Strategy Consultation • Request Form & Tasks DATA INGESTION • Projects & Approvals • Data Ingestion • User Import STRUCTURE • Proofing & Workflow • Brand Connect & Add On Training LAUNCH • Launch • Transition to Drupal TRAINING • Train the Trainer WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 PRE KICKOFF
  22. 22. ©2018 Acquia Inc. — Confidential and Proprietary New Opportunities for Partners But, this won’t be enough for a successful customer implementation DAM high-touch services • Taxonomy definition & implementation • Bulk importing of assets from other systems • Workflow definition & implementation • Organizational change management • Integration with other marketing systems • Hands—on Implementation 22 Basic onboarding is included for every customer Opportunities!
  23. 23. ©2018 Acquia Inc. — Confidential and Proprietary
  24. 24. ©2018 Acquia Inc. — Confidential and Proprietary Q&A time!
  25. 25. Question: How informative was this Webinar? 25
  26. 26. ©2018 Acquia Inc. — Confidential and Proprietary Next Steps – Identify Opp and Register Deal here: http://go.acquia.com/deal-reg.html – Connect with Gary & Steve at DAM@acquia.com – Acquia will provide: – Recording and Slides – DAM training & a sandbox – Marketing assets for you to use
  27. 27. ©2018 Acquia Inc. — Confidential and Proprietary Up Next: Let’s Dig In! 27 ● Register for next session ● Provide feedback on content, format and next topics in series

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