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Going Full Throttle: How to Speed
Time to Market on Marketing Campaign Sites



Bryan House

VP Global Accounts"
1
Upcoming Webinars!
• 
• 
• 
• 
• 

Feb18th – Top 10 Drupal modules in 20 Minutes
Feb 19th – Best Practices for Drupal Adop...
Acquia is Hiring!!
•  Do you love working with Drupal?
•  Acquia is hiring in North America, Europe and
Australia
•  acqui...
Agenda!

• 
• 
• 
• 

4

The digital experience problem
Who’s impacted?
A solution – Acquia Cloud Site Factory
Q&A
Agenda!

• 
• 
• 
• 

5

The digital experience problem
Who’s impacted?
A solution – Acquia Cloud Site Factory
Q&A
WHY A SITE FACTORY?!

6
Sites Large & Small, Oh My!!
Facebook
App

Portals
Event

Brand Site
Brand
Site
Blog

Event
Product
site

Microsite

Lifes...
Demand for New Digital Experiences !
Outpacing Capacity to Deliver!

!PACE OF DIGITAL MARKETING INITIATIVES
ACCELERATING!
...
Impact on Digital Marketing Teams!
MANAGING MULTISITE DEPLOYMENTS AT SCALE !
IS DIFFICULT!

9
Complexity Increases Fast… !
Regions
Product 3
Product 2
Product 1

Business Units

Market x

Market y

Market z
Complexity Increases Fast… !
Regions
Product 3
Product 2
Product 1

Business Units

Market x

Market y

Market z
… Exponentially in Global Businesses!
Markets

Regions
Market y

Market z

Products

Product 3
Product 2
Product 1

Busine...
standardized brand
experiences

standardized brand
experiences

bespoke build &
deployment approach

repeatable deployment...
degree of website consistency

high

The Site Factory Opportunity!
standardized brand
experiences

standardized brand
expe...
!

What’s the Issue?

•  Marketing sites often create “noise” for IT
•  Slow, cumbersome process for site creation
•  Site...
degree of website consistency

high

The Site Factory Opportunity!
standardized brand
experiences

standardized brand
expe...
Agenda!

• 
• 
• 
• 

17

The digital experience problem
Who’s impacted?
A solution – Acquia Cloud Site Factory
Q&A
Digital Marketer, aka “the Business”!
Titles!
• 
• 


VP Digital
Dir. eMarketing

Pain!
• 
• 


IT bottlenecks, slow to ma...
Application Development Teams, aka “IT”!
Titles!
• 
• 


CIO
Dir. Software Development

Pain!
•  Marketing sites are noise...
Flexibility and Speed Drive !
Digital Experience Systems!
• 
• 
• 
• 

Slow, deliberate change
Little experimentation
Emph...
Flexibility and Speed Drive !
Digital Experience Systems!
• 
• 
• 
• 

Digital
Experience
Systems

• 
• 
• 
• 

Fast, freq...
A Digital Experience Platform that
Delivers the Best of Both Worlds!

GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT
WITH D...
Agenda!

• 
• 
• 
• 

23

The digital experience problem
Who’s impacted?
A solution – Acquia Cloud Site Factory
Q&A
Acquia Cloud Site Factory!
•  Acquia empowers digital business leaders to build:
–  large numbers of diverse, content-rich...
Acquia Cloud Site Factory!
Makes It Easy!
Business Owners"

•  Focus on digital business results, offload non-core
operatio...
Acquia Cloud Site Factory!
Makes It Easy!
Business Owners"

•  Focus on digital business results, offload non-core
operatio...
Fully-Integrated !
Digital Marketing Platform!
Build

Deliver

Manage

Acquia Cloud Site Factory

•  Accelerate delivery o...
Site Factory to Build and Manage
Thousands of Websites!

+ +
Rapidly create new
site templates

28
Site Factory to Build and Manage
Thousands of Websites!

+ +
Launch websites by
the hundreds, with
minimal effort

29

+ +...
Rapidly Deploy Sites Without Coding!
1"

Select website template"

2"

Configure site-specific settings"

3"

Add design & s...
Manage Sites From One Place!

31
Manage Sites From One Place!

32
Create and Manage Groups of Sites!

33
Create New Sites Quickly from Scratch!

34
Create New Sites Quickly from Scratch!

35
Duplicate Sites with Click of a Button!

36
Duplicate Sites with Click of a Button!

37
3 + 300!
38

3 Templates created 300 completely
custom brand experiences
22

hospital campuses integrated 
into one digital platform

39
40
41
42
43
44
Push Out Changes at Scale!

45
Worry-free Performance, !
When You Need It Most!

Monthly Page Views

Proven platform ensures
your best day will not
becom...
Backed by the OpenSaaS Promise "
Freedom of Open Source
Efficiency of SaaS
"   Power and flexibility of open source Drupal
"...
Acquia Cloud Site Factory!
Digital Experiences as a Service


– Turnkey site creation and deployment
– Flexibility to cust...
Questions!
• 
• 
• 
• 

For more information visit: www.acquia.com
Email: sales@acquia.com
Call Us: 888.9.ACQUIA
Follow Us...
Thank you

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Going Full Throttle: How to Speed Time to Market on Marketing Campaign Sites

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Going Full Throttle: How to Speed Time to Market on Marketing Campaign Sites

  1. 1. Going Full Throttle: How to Speed Time to Market on Marketing Campaign Sites
 
 Bryan House
 VP Global Accounts" 1
  2. 2. Upcoming Webinars! •  •  •  •  •  Feb18th – Top 10 Drupal modules in 20 Minutes Feb 19th – Best Practices for Drupal Adoption Feb 20th – How to Work with Media in Drupal Feb 18th - How to Build a Great Drupal Team Feb 27th – Tell the Right Story to the Right People at the Right Time, Integrating Content, Community and Commerce https://www.acquia.com/resources/webinars 2
  3. 3. Acquia is Hiring!! •  Do you love working with Drupal? •  Acquia is hiring in North America, Europe and Australia •  acquia.com/careers –  –  –  –  –  –  3 Support Design Operations Client Advisors Marketing and Sales Engineering
  4. 4. Agenda! •  •  •  •  4 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  5. 5. Agenda! •  •  •  •  5 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  6. 6. WHY A SITE FACTORY?! 6
  7. 7. Sites Large & Small, Oh My!! Facebook App Portals Event Brand Site Brand Site Blog Event Product site Microsite Lifestyle Site Event Brand Site Brand Site Webinar Webinar Brand Site Event Intranets Brand Site Self Detail Webinar Community Site Facebook App
  8. 8. Demand for New Digital Experiences ! Outpacing Capacity to Deliver! !PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING! 8
  9. 9. Impact on Digital Marketing Teams! MANAGING MULTISITE DEPLOYMENTS AT SCALE ! IS DIFFICULT! 9
  10. 10. Complexity Increases Fast… ! Regions Product 3 Product 2 Product 1 Business Units Market x Market y Market z
  11. 11. Complexity Increases Fast… ! Regions Product 3 Product 2 Product 1 Business Units Market x Market y Market z
  12. 12. … Exponentially in Global Businesses! Markets Regions Market y Market z Products Product 3 Product 2 Product 1 Business Units Market x
  13. 13. standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach custom brand experiences custom brand experiences bespoke build & deployment approach repeatable deployment methodology low degree of website consistency high The Site Factory Opportunity! few 13 # of websites many
  14. 14. degree of website consistency high The Site Factory Opportunity! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down" experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few 14 # of websites many
  15. 15. ! What’s the Issue? •  Marketing sites often create “noise” for IT •  Slow, cumbersome process for site creation •  Site owners lack skills to update sites •  Disconnect between IT & Marketing 15
  16. 16. degree of website consistency high The Site Factory Opportunity! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down" experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few 16 # of websites many
  17. 17. Agenda! •  •  •  •  17 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  18. 18. Digital Marketer, aka “the Business”! Titles! •  •  VP Digital Dir. eMarketing Pain! •  •  IT bottlenecks, slow to market Cannot make changes or update own sites Objectives! •  •  •  Self-service sites in days Eliminate IT bottlenecks Responsive, mobile sites Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/" 18
  19. 19. Application Development Teams, aka “IT”! Titles! •  •  CIO Dir. Software Development Pain! •  Marketing sites are noise, afterthought •  Lack of self sufficiency for marketing Objectives! •  Simplify site creation, self sufficiency •  Repeatable process for new sites •  Separation between business critical & marketing sites 19
  20. 20. Flexibility and Speed Drive ! Digital Experience Systems! •  •  •  •  Slow, deliberate change Little experimentation Emphasize transaction Risk-averse Core Business Systems Source: Forrester Market Overview: Digital Experience Service Providers, February 2013 20
  21. 21. Flexibility and Speed Drive ! Digital Experience Systems! •  •  •  •  Digital Experience Systems •  •  •  •  Fast, frequent changes Lots of experimentation Emphasize content Risk-tolerant Slow, deliberate change Little experimentation Emphasize transaction Risk-averse Core Business Systems Source: Forrester Market Overview: Digital Experience Service Providers, February 2013 21
  22. 22. A Digital Experience Platform that Delivers the Best of Both Worlds! GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS ! +! SCALE TO MEET NEEDS OF IT ORGANIZATION! 22
  23. 23. Agenda! •  •  •  •  23 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  24. 24. Acquia Cloud Site Factory! •  Acquia empowers digital business leaders to build: –  large numbers of diverse, content-rich, social sites –  to enable self-service site creation and content updates for digital teams –  resulting in new site delivery within days –  via a delivery platform that enables a repeatable, predictable site / brand governance workflow and multisite management tools 24
  25. 25. Acquia Cloud Site Factory! Makes It Easy! Business Owners" •  Focus on digital business results, offload non-core operations" Digital Marketers" •  Efficiently create unique branded experiences that fit seamlessly into broader digital objectives" Platform Administrators" •  Large-scale multisite platform for simplified application management" Developers & Site Builders" •  Powerful platform to develop, configure, theme, extend sites with ease" " DevOps / SysAdmins 25 •  Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"
  26. 26. Acquia Cloud Site Factory! Makes It Easy! Business Owners" •  Focus on digital business results, offload non-core operations" Digital Marketers" •  Efficiently create unique branded experiences that fit seamlessly into broader digital objectives" Platform Administrators" •  Large-scale multisite platform for simplified application management" Developers & Site Builders" •  Powerful platform to develop, configure, theme, extend sites with ease" " DevOps / SysAdmins 26 •  Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"
  27. 27. Fully-Integrated ! Digital Marketing Platform! Build Deliver Manage Acquia Cloud Site Factory •  Accelerate delivery of unique, branded experiences •  Simplify content creation and publishing •  Create Mobile-ready responsive sites •  Integrate with digital marketing toolset to drive results 27
  28. 28. Site Factory to Build and Manage Thousands of Websites! + + Rapidly create new site templates 28
  29. 29. Site Factory to Build and Manage Thousands of Websites! + + Launch websites by the hundreds, with minimal effort 29 + + + + + + + + Rapidly create new site templates
  30. 30. Rapidly Deploy Sites Without Coding! 1" Select website template" 2" Configure site-specific settings" 3" Add design & site content" Done." 30 Templates" http://www.[customdomain].com" Information architecture" Page layouts" Roles & permissions" Content types & display" Pre-defined themes"
  31. 31. Manage Sites From One Place! 31
  32. 32. Manage Sites From One Place! 32
  33. 33. Create and Manage Groups of Sites! 33
  34. 34. Create New Sites Quickly from Scratch! 34
  35. 35. Create New Sites Quickly from Scratch! 35
  36. 36. Duplicate Sites with Click of a Button! 36
  37. 37. Duplicate Sites with Click of a Button! 37
  38. 38. 3 + 300! 38 3 Templates created 300 completely custom brand experiences
  39. 39. 22 hospital campuses integrated into one digital platform 39
  40. 40. 40
  41. 41. 41
  42. 42. 42
  43. 43. 43
  44. 44. 44
  45. 45. Push Out Changes at Scale! 45
  46. 46. Worry-free Performance, ! When You Need It Most! Monthly Page Views Proven platform ensures your best day will not become your worst •  Create, deliver and manage as many online experiences as you need 1 Q 46 2 Q Tim e 3 Q 4 Q •  Burstable, elastic resources to respond to any traffic conditions
  47. 47. Backed by the OpenSaaS Promise " Freedom of Open Source Efficiency of SaaS "   Power and flexibility of open source Drupal "   Efficiency of operations with Software-as-a-Service "   No lock-in - freedom to move websites in-house or elsewhere
  48. 48. Acquia Cloud Site Factory! Digital Experiences as a Service – Turnkey site creation and deployment – Flexibility to customize and extend – Scale to meet your greatest demand 48
  49. 49. Questions! •  •  •  •  For more information visit: www.acquia.com Email: sales@acquia.com Call Us: 888.9.ACQUIA Follow Us: @acquia & @bryanhouse Today’s webinar recording will be posted to: www.acquia.com/resources/recorded_webinars
  50. 50. Thank you 50

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