***To view this 30 minute presentation in action, please follow this link: https://www.acquia.com/resources/acquia-tv/conference/evolve-or-die-how-marketing-can-eliminate-bottlenecks-and-crush --- 70% of the Fortune 500 companies that existed 10 years ago are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption. This is the new reality of enterprise marketing. You have more sites than your team can manage, and there’s increasing pressure to keep up with market demands. And what’s more is that when you try to implement new digital processes, you open up a Pandora’s box full of bottlenecks and other unpleasant surprises. You finally get to the point where you either evolve and innovate, or play by the same old rules and get left behind. That ends now. Join us for a webinar to learn how to stop this digital paralysis and start crushing your digital goals. We’ll review how Acquia Cloud Site Factory helps you: •Speed up your digital domination and produce 100s of sites in record time •Get more flexibility and react quickly to market demands •Manage all sites from one centralized dashboard with unprecedented control

1. Evolve or Die
How Marketing Can
Eliminate Bottlenecks and
Crush Digital Goals

2. What We’re Covering
Why this webinar is more relevant than any other. Seriously.
Digital
Paralysis
Why
Drupal
Matters
How Site
Factory
Helps
Fortune
to
Fortune-less
Crush
Digital
Goals

3. Fortune
to
Fortune-less

4. The Fortune 500 are
under attack from the
digital world. 85% of
the Fortune 500s from
1955 are no long in
business.
85%
429 didn’t adapt.

5. Since just 2000,
200 didn’t adapt.
40%
more were left behind.

6. “By 2011, it had become clear to us that digital disruption was on the
doorstep of every major industry, as startups and nimble competitors
found ways to upend their businesses.”
Q3 2013 Forrester Research, Inc. report “Competitive Strategy in the Age of the Customer”

7. ?
Creation of New Technology7 years ago, we got our first real smartphones.
201009’08’07’ 2014
Today, you can order a private driver from your phone to pick you up in minutes with Uber. What’s next?
2011 2012 2013
1st
iPhone
10M
iPhones Sold
~100k
Apps
Available
300k
Activations
Per Day
~17M
iPads Sold
880M
Mobile Devices
2 Days
Over $700M purchased
from mobile devices

8. Don’t worry, it’s already outdated.
It’s better than what you have! But I just bought this!

11. Customers First

12. Customers FirstCustomers first means digital first.
1st
We’ve now truly entered the
age of the customer where
providing unique experiences is
king. Being able to adapt on the
fly, have control at will, and
obtain unparalleled speed is
critical. Losing out to competitors
can mean major repercussions.
-1%
=
$100M
Not being digital first means not
being customer first.

13. Who are you?
If you’re like our current clients, we know your pain.

14. Need to reduce costs fast
Need to increase revenue
Need to be more competitive
Want to stay with or ahead of trends
Want to prepare for the future now
Executive/VP in Business Director of Marketing/Digital
Have to move faster
Need more flexibility with your CMS
Need better control over domains
Want a platform that drive metrics
Simple to use, easy to train, cheap
Head of IT/Solutions Architect
Need unified platform with control
Want it stored anywhere but here
Tons of domains, all unique builds
Can’t keep up with build demands
Less fires to fight, more innovation

15. Digital
Paralysis
You’re stuck in
And you might not even know it.

16. Digital paralysis. The act of doing nothing…
Sort of.

17. Enterprises are trying.

18. Meet Drupal
The open source web content management
system.

19. Why Drupal
Matters

20. DRUPAL CMS
!
Drupal DifferenceOffers unlimited growth for the ever changing world.
Open Source
Always free, always evolving. Being an
open source platform, you have thousands
of minds and eyes contributing rather than
a small team.
26,000+ Modules
Thousands of modules to get customized
functionality. Don’t see what you need?
Being open source, you can create your
own and control the roadmap.
Designed to Scale & Grow
The Drupal architecture will make you a
hero. It’s specifically design to allow for
unlimited expansion whereas other
platforms will code you into a corner.

21. Drupal is becoming an
enterprise choice CMS.

22. How do I manage my digital
ecosystem?
I have tons of sites that need my teams attention and the help of IT.
"
Corporate Site
"
Partner Channel
"
Product Line 1
"
Product Line 2
#
Europe
#
Asia
#
LATM
#
EMEA
#
Product A
#
Product B
#
Product A
#
Product B
??

23. We had the same problem.
Our clients had the same problem.
We built a solution.
And it scales.

24. Acquia Cloud Site Factory
Multiple site management platform. Manage 1 to 1,000s of sites from one dashboard.

25. 0
150
300
450
600
0 5 9 14 18
Completely Scalable
Not even kidding. We have clients that have 1,000s of sites.
Flexible
Fast
Controlled
Craft hundreds of content rich sites in record
time. You’ll never miss another deadline with
how fast you can deploy.
Zero restrictions on creative from. 0. Nada.
Nothing. It’s completely flexible so if you need
e-commerce or responsive design, go ahead
and add it. Oh, and there’s a free module for
that. .
Unprecedented control over all sites from one
dashboard. Centrally manage everything
without having headaches.

26. How Site Factory
Helps

27. Does it really scale?
0
150
300
450
600
0 5 9 14 18
One of the largest pharma titans.
I’m sure you thought this was another graph
showing some theoretical “growth”. It’s not. In
fact, this pharma titan launched….
Months
#ofSites
538
Sites
in
504 Days
It can scale.

28. More Proof. Warner Music.
This isn’t just another platform. It really is an enterprise site factory.
Warner Music Launched Tons
Warner Music identified early on core elements
across all of their artists. They built 3 core templates
and started launching sites like crazy. Once a site
was launched, all they had to do was apply a
theme and content for the artist. Done.
"
Template 1
"
Template 2
"
Template 3
#
Artist
#
Artist
#
Artist
#
Artist
#
Artist
#
Artist
#
Artist
#
Artist
#
Artist
#
Artist
#
Artist
#
Artist
$Migrated
350
Ar2st
Sites
With
3
Templates

29. But can it Integrate?
Absolutely. Let me introduce you to Florida Hospital.
$Intranet
Hospital Branch
Hospital Branch
Hospital Branch Hospital Branch
Hospital Branch
Hospital Branch
"
"
" "
"
"
Site Factory
One Dashboard.
Completely Connected.
Over 100 websites deployed
on Site Factory.
Integrated all sites into intranet
with Drupal.

30. Crush
Digital
Goals
Really.

31. Eliminate Bottlenecks

32. Be a hero

33. Ryan Garner - Warner Music Group

34. Florida Hospital

35. The right platform can save money.

36. 60/30

37. Save Time And MoneyHere are some examples of saving time and money.
The pharma titan we talked about
earlier experienced the following
effects from implementing Site Factory:
60% Cost savings when implementing new sites.
30% Time savings launching new sites
$

38. In fact, here is an example.
Here is an example ROI model.
You’re a medium size company.
Create
10
sites
a
year
5
FTE
@
$75k
avg.
PlaEorm
=
$100k/yr
Hos2ng
for
all
Sites
=
$20k
30
Days
to
launch
sites
$0
$550,000
$1,100,000
$1,650,000
$2,200,000
Year 1 Year 2 Year 3 Year 4 Year 5
$3.3M
422% ROI
Blue = Site Factory
Grey = Custom Solution

39. Business Hero Status
$3.3M
422% ROI
Awesome
Incredible

40. Make sense of it all

41. You need to be everywhereYou want your digital business to be everywhere for your customers.
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%

43. Adjust to markets Fast
Your platform need to be fast, flexible, controllable.

44. Going customer first, to be digital first, is tough.

45. With the right vision, you can eliminate bottlenecks
and crush digital goals.

46. Thanks for joining.
Acquia Cloud Site Factory
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