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Content as a Service: 

From Single Channel to 

Multichannel Content
June 27th, 2019
Speakers
Dries Buytaert
Acquia Founder & CTO
Jake Wilund
Product Manager
94% 

Customer

Satisfaction
Rating
Leveraging
Drupal, 

the Largest 

Open Source
Community
3,500+
customers,
including 
...
WHY COMPANIES
CHOOSE ACQUIA
– Open Source and Cloud-native
– Freedom to own your digital roadmap
– Innovation, agility, an...
N Y C
C H I C A G O
H Q B O S T O N
D C A U S T I N P O R T L A N D
B R I S B A N E G H E N T M U N I C H D E L H I
P A R ...
MEDIA &
ENTERTAINMENT
PUBLIC
SECTOR
HIGHER 

EDUCATION
CPG AND 

RETAIL
TECHNOLOGY LIFE
SCIENCES
FINANCIAL 

SERVICES
OTHERS
Challenges &

Pain Points
For who? About what?
Constantly consuming content
-1
+1
The New Digital Experience Reality:
Every organization must deliver
multichannel digital experiences.
Website
At work
10:28am
Mobile app
In store
5:47pm
Voice
In home
7:09pm
Digital journeys take customers across websites an...
Content is the foundation
of these experiences.
Reducing complexity through simple
and consistent tools is imperative.
Having a single
source of truth
for the most up
to ...
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
We...
Silos create disjointed digital experiences
Best Practices 

for multichannel
experiences
1 2
 3
BEST PRACTICES FOR MOVING 

FROM SINGLE TO MULTICHANNEL
1
Standardize content
structures across all
systems + channels.

BEST PRACTICES FOR MOVING 

FROM SINGLE TO MULTICHANNEL
2

Audit your existing
content repositories.
BEST PRACTICES FOR MOVING 

FROM SINGLE TO MULTICHANNEL
3
Define the critical

roles + responsibilities
involved in content
creation.
BEST PRACTICES FOR MOVING 

FROM SINGLE TO M...
Content-as-a-Service platform
A CaaS platform provides simplified, headless 

content creation independent of delivery cha...
SNEAK PEEK

Acquia Content Cloud
COMING FALL 2019
CONTENT CLOUD
✥ SaaS-based content authoring experience (Content-as-a-Service)
✥ Integrates with new and ...
Content 

creators 

want:
– Easier ways to 

create content 

for multichannel
applications
– Single view 

of all conten...
Content Cloud Beta Signup
acquia.com/ContentCloudBeta
Thank you
and Q&A
Content as a Service: Shifting from Single Channel to Multichannel Content
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Content as a Service: Shifting from Single Channel to Multichannel Content

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Multichannel marketing and large-scale content creation is very powerful, but it's hard to do gracefully. With the pain of creating content for multiple channels, updating content inventory lists across multiple spreadsheets, collaborating on edits, approval processes, and publishing it out across different sites and channels, the whole process can become easily disjointed and laborious.

When it comes to creating and publishing multichannel content, we believe content creators should be able to work smarter, not harder.

Join us for our webinar on June 27, 2019 @ 10:00AM ET/3:00PM BST with Acquia's CTO Dries Buytaert and Product Manager Jake Wilund as they give a ""sneak peek"" into an upcoming Acquia offering: a radically simplified SaaS-based content as a service offering that will let content creators easily create author content that can be used across multiple channels and touch-points.

In this webinar we will cover:
- The challenges and pain points of content authors today & how the role is changing
- How to make the shift between single channel to multichannel content publishing
- The necessity for headless or decoupled in experience building
- Sneak peek of how Acquia’s new content as a service solution will solve these and other challenges

Published in: Technology
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Content as a Service: Shifting from Single Channel to Multichannel Content

  1. 1. Content as a Service: 
 From Single Channel to 
 Multichannel Content June 27th, 2019
  2. 2. Speakers Dries Buytaert Acquia Founder & CTO Jake Wilund Product Manager
  3. 3. 94% 
 Customer
 Satisfaction Rating Leveraging Drupal, 
 the Largest 
 Open Source Community 3,500+ customers, including 
 1,800 
 enterprises 30+ 
 Fortune 100 customers 1,000
 Employees after recent acquisition of Mautic Global 
 Partner 
 Program GDPR 
 Ready We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. THE OPEN SOURCE DIGITAL EXPERIENCE COMPANY WHO WE ARE
  4. 4. WHY COMPANIES CHOOSE ACQUIA – Open Source and Cloud-native – Freedom to own your digital roadmap – Innovation, agility, and speed-to-market – Flexible deployment architecture – Cost efficient
  5. 5. N Y C C H I C A G O H Q B O S T O N D C A U S T I N P O R T L A N D B R I S B A N E G H E N T M U N I C H D E L H I P A R I S R E A D I N G S Y D N E Y T O R O N T O S F
  6. 6. MEDIA & ENTERTAINMENT PUBLIC SECTOR HIGHER 
 EDUCATION CPG AND 
 RETAIL
  7. 7. TECHNOLOGY LIFE SCIENCES FINANCIAL 
 SERVICES OTHERS
  8. 8. Challenges &
 Pain Points For who? About what?
  9. 9. Constantly consuming content
  10. 10. -1 +1
  11. 11. The New Digital Experience Reality: Every organization must deliver multichannel digital experiences.
  12. 12. Website At work 10:28am Mobile app In store 5:47pm Voice In home 7:09pm Digital journeys take customers across websites and 
 mobile apps, email, digital screens, and beyond. Chatbot At work 10:34am
  13. 13. Content is the foundation of these experiences.
  14. 14. Reducing complexity through simple and consistent tools is imperative. Having a single source of truth for the most up to date content is critical. Time is valuable, 
 resources are limited, which 
 means content use and re-use is critical. More content demanded 
 for more channels. THE MULTICHANNEL CONTENT CHALLENGE
  15. 15. Experience Content Data Experience Content Data Experience Content Data Experience Content Data Experience Content Data Web E-mail E-Commerce Social Mobile Silos create disjointed digital experiences
  16. 16. Silos create disjointed digital experiences
  17. 17. Best Practices 
 for multichannel experiences
  18. 18. 1 2
 3 BEST PRACTICES FOR MOVING 
 FROM SINGLE TO MULTICHANNEL
  19. 19. 1 Standardize content structures across all systems + channels.
 BEST PRACTICES FOR MOVING 
 FROM SINGLE TO MULTICHANNEL
  20. 20. 2
 Audit your existing content repositories. BEST PRACTICES FOR MOVING 
 FROM SINGLE TO MULTICHANNEL
  21. 21. 3 Define the critical
 roles + responsibilities involved in content creation. BEST PRACTICES FOR MOVING 
 FROM SINGLE TO MULTICHANNEL
  22. 22. Content-as-a-Service platform A CaaS platform provides simplified, headless 
 content creation independent of delivery channel, enabling organizations to support multichannel 
 digital experiences with a "create once, publish anywhere" model.
  23. 23. SNEAK PEEK
 Acquia Content Cloud
  24. 24. COMING FALL 2019 CONTENT CLOUD ✥ SaaS-based content authoring experience (Content-as-a-Service) ✥ Integrates with new and existing Drupal sites ✥ API-first to support decoupled experiences on any channel ✥ Content moderation and workflow ✥ Built for teams and enterprises to streamline content creation Capabilities under development Add a few bullets from notes from hidden slide to speaker notes
  25. 25. Content 
 creators 
 want: – Easier ways to 
 create content 
 for multichannel applications – Single view 
 of all content Managers want: – Greater capabilities to enable content and process governance Developers want: – Faster capabilities 
 to build headless content applications – Content creation 
 tools delivered 
 “as a service” Content Creation Desired capabilities
  26. 26. Content Cloud Beta Signup acquia.com/ContentCloudBeta
  27. 27. Thank you and Q&A

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