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CMS Buyer’s Guide
for Insurance
June 18, 2019
Speakers
Bill Shaouy
Sr. Business Analyst
Mediacurrent
Tom Wentworth
SVP of Product Marketing
Acquia
Today’s Agenda
● The Experience Economy
● Priorities for Insurance Companies
● What Is Content Management
● Acquia Drupal ...
Tom Wentworth | Acquia | @twentworth12
There's
nothing
in the world
more
powerful
than a
good story
YOU ARE IN THE EXPERIE...
Tom Wentworth | Acquia | @twentworth12
EXPERIENCES SURROUND YOU
Tom Wentworth | Acquia | @twentworth12
You can win with the best product
You can win with the lowest price
You win with th...
©2018 Acquia Inc. — Confidential and Proprietary
©2018 Acquia Inc. — Confidential and Proprietary
Deloitte Center for Financial Services:
2018 Insurance Outlook
In an incre...
©2018 Acquia Inc. — Confidential and Proprietary
Customer Experience is Digital Experience
9
(Forrester, The State of Digit...
©2018 Acquia Inc. — Confidential and Proprietary
Gartner & LOMA
Joint North American Life Insurer Survey
Transformation to ...
Top Priorities for Insurers
1. Loyalty & revenue growth
2. Operating efficiency & cutting expenses
3. Using data & analytics...
©2018 Acquia Inc. — Confidential and Proprietary
Insurance companies are investing in new technologies to improve capabilit...
©2018 Acquia Inc. — Confidential and Proprietary
The Forrester Life Insurance Wave™: US Sales Websites,
Q2 2018
Source: The...
Content is the hero of every great experience
“Many US Life Insurance companies seem to think their
website doesn’t matter...
Why? Technology is getting in the way!
Data is
everywhere
Manual
decision
making
No 360º view
of the
customer
Inconsistent...
Customer experience silos
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
...
Eliminate silos to deliver great digital experiences
WEB E-MAIL AGENTS SOCIAL CRM
Content
Data
Content
Experience
Data
Content is the hero of every great experience
A content management system (CMS) is a
software application that facilitates...
Transactional
Behavioral
Third party Headless
Email
Social
Mobile
Web
Commerce
Structured
Unstructured
Rich Media
Digital ...
EXPERIENCE
FACTORY
MARKETING
HUB
Customer
Success &
Support
Services
Endpoints&MartechIntegrations
ACQUIA
DAM
MAUTIC OPEN
...
Acquia Drupal vs.
Proprietary CMSs
CMS SELECTION
IS AN ALL-HANDS DECISION
Stakeholder Perspective: Business Leader
Evaluation criteria:
– Scale vs. simplicity
– Cost control
BUSINESS LEADER
Stakeholder Perspective: Marketer
Evaluation Criteria:
– Personalization (building customer
loyalty)
– Seamless authoring ...
Stakeholder Perspective: Developer
DEVELOPER
Evaluation Criteria:
– Flexibility
– Data security
– Experience management
©2018 Acquia Inc. — Confidential and Proprietary
Acquia Drupal, Adobe, and Sitecore Lead
26
Leaders and Perspectives
Adobe Experience
Manager
Acquia Drupal
BUSINESS
LEADER
Lower license cost Higher license cost,
bu...
Open Source:
Drupal & Wordpress
The Value of Open Source
Freedom
Proprietary software = locked
source code, slow release cycles,
limited integrations
No l...
The Open Source Leaders: Wordpress & Drupal
Wordpress
- Powers 34%+ of all websites
- 60%+ of CMS market
- Better for simp...
Building with WordPress
– Preformed shapes
– These preformed shapes = plugins
– Best for personal projects or simpler requ...
Building with Drupal
– Like building with smaller Lego blocks; build
whatever you can imagine
– More highly configurable pl...
Ten Years Ago
PowerandFlexibility
Complexity and Learning Curve
Drupal was more
powerful. WordPress
had a lower barrier to...
Today
PowerandFlexibility
Complexity and Learning Curve
Both have expanded to
address their
deficiencies. But their
relativ...
Perspectives on Drupal and Wordpress
WordPressAcquia Drupal
BUSINESS
LEADER
Low license cost with Acquia value
add, free o...
Drupal: A Strong Fit For Insurance
– Highly scalable
– Manageable investment
– Customer loyalty through personalization
– ...
A Word About Forms
Many, many insurance use cases
involve the use of forms.
Yet even now, many insurance
companies still c...
Decoupled Drupal for a Broader User Experience
Standard Drupal
Content
Management
System
Content
Management
System
Front E...
©2018 Acquia Inc. — Confidential and Proprietary
Sallie Graves
CIO, MagMutual
Our Drupal platform allows our
team to adapt ...
Prepare for Drupal 9
Upgrading to Drupal 8 now is the best
way to prepare for Drupal 9.
Acquia and Mediacurrent can effecti...
Thank you!
Questions?
Contact info:
● Bill Shaouy, bill.shaouy@mediacurrent.com
● Tom Wentworth, tom.wentworth@acquia.com
CMS Buyer’s Guide for Insurance
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CMS Buyer’s Guide for Insurance

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Nearly every aspect of the insurance industry is undergoing an unprecedented shift. Disruptive startups, evolving customer demands, burgeoning data availability, and other factors are upending the long-standing status quo. Today’s insurance providers are challenged to attract and retain customers in this increasingly commoditized category. And it all starts with the right digital foundation.

In this webinar, we’ll weigh the pros and cons of leading Content Management System (CMS) platforms for insurance, focusing on Drupal, WordPress, and SharePoint through the lens of different departmental buyer perspectives.

Join this webinar and learn:
- Why Drupal is a strong fit for the insurance industry
- The most important criteria for stakeholders in digital transformation (marketers, business leaders, and developers) to compare CMS options
- The 3 key features of a successful CMS for insurance: Scalable, Intelligent, Simple

Published in: Technology
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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CMS Buyer’s Guide for Insurance

  1. 1. CMS Buyer’s Guide for Insurance June 18, 2019
  2. 2. Speakers Bill Shaouy Sr. Business Analyst Mediacurrent Tom Wentworth SVP of Product Marketing Acquia
  3. 3. Today’s Agenda ● The Experience Economy ● Priorities for Insurance Companies ● What Is Content Management ● Acquia Drupal vs. Proprietary CMSs ● Open Source: Drupal & Wordpress ● Already on Drupal? Why upgrade to Drupal 8 ● Q & A
  4. 4. Tom Wentworth | Acquia | @twentworth12 There's nothing in the world more powerful than a good story YOU ARE IN THE EXPERIENCE ECONOMY
  5. 5. Tom Wentworth | Acquia | @twentworth12 EXPERIENCES SURROUND YOU
  6. 6. Tom Wentworth | Acquia | @twentworth12 You can win with the best product You can win with the lowest price You win with the best experience
  7. 7. ©2018 Acquia Inc. — Confidential and Proprietary
  8. 8. ©2018 Acquia Inc. — Confidential and Proprietary Deloitte Center for Financial Services: 2018 Insurance Outlook In an increasingly crowded and commoditized market undermined by minimal customer loyalty, many auto insurers are looking to differentiate their value beyond price to maintain or raise customer satisfaction. 8
  9. 9. ©2018 Acquia Inc. — Confidential and Proprietary Customer Experience is Digital Experience 9 (Forrester, The State of Digital Insurance, 2018; Landscape: The Digital Insurance Strategy Playbook)
  10. 10. ©2018 Acquia Inc. — Confidential and Proprietary Gartner & LOMA Joint North American Life Insurer Survey Transformation to digital business has been difficult for many life insurance businesses and IT leaders as they try to build the case for innovation and change, but have a traditional culture which has proven resistant to change. 10
  11. 11. Top Priorities for Insurers 1. Loyalty & revenue growth 2. Operating efficiency & cutting expenses 3. Using data & analytics to improve conversion 4. Using technology to improve customer experience 5. Competing or collaborating with emerging InsurTech Source: Forrester: Trends 2017: North American Digital Insurance; Lead Your Company's Journey to Mastering Digital Business
  12. 12. ©2018 Acquia Inc. — Confidential and Proprietary Insurance companies are investing in new technologies to improve capabilities
  13. 13. ©2018 Acquia Inc. — Confidential and Proprietary The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018 Source: The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018
  14. 14. Content is the hero of every great experience “Many US Life Insurance companies seem to think their website doesn’t matter. Many US life insurers are leaving money on the table for smarter competitors. They offer poorly designed websites that miss crucial content and functionality and can be hard to use.” Source: The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018
  15. 15. Why? Technology is getting in the way! Data is everywhere Manual decision making No 360º view of the customer Inconsistent user experience Unstructured content Fragmented analytics Duplicate content Lack of Integrations Organizational silos
  16. 16. Customer experience silos Experience Content Data Experience Content Data Experience Content Data Experience Content Data WEB E-MAIL AGENTS SOCIAL Experience Content Data CRM
  17. 17. Eliminate silos to deliver great digital experiences WEB E-MAIL AGENTS SOCIAL CRM Content Data Content Experience Data
  18. 18. Content is the hero of every great experience A content management system (CMS) is a software application that facilitates and manages the creation and modification of digital content. It typically supports multiple users working collaboratively.
  19. 19. Transactional Behavioral Third party Headless Email Social Mobile Web Commerce Structured Unstructured Rich Media Digital experience platforms move beyond CMS Unified content and data create a seamless 1:1 customer experiences everywhere CMS Data Governance Experience
  20. 20. EXPERIENCE FACTORY MARKETING HUB Customer Success & Support Services Endpoints&MartechIntegrations ACQUIA DAM MAUTIC OPEN MARKETING CLOUD ACQUIA LIFT ACQUIA JOURNEY COMMERCE MANAGER / FRAMEWORK DRUPAL (ACQUIA LIGHTNING) UNIFIED PROFILE MANAGEMENT ACQUIA CLOUD ACQUIA CLOUD SITE FACTORY Dev Tools — Acquia Dev Desktop / Acquia Cloud CD / Acquia Pipelines Acquia’s Open Experience Platform
  21. 21. Acquia Drupal vs. Proprietary CMSs
  22. 22. CMS SELECTION IS AN ALL-HANDS DECISION
  23. 23. Stakeholder Perspective: Business Leader Evaluation criteria: – Scale vs. simplicity – Cost control BUSINESS LEADER
  24. 24. Stakeholder Perspective: Marketer Evaluation Criteria: – Personalization (building customer loyalty) – Seamless authoring experience – Martech integration MARKETER
  25. 25. Stakeholder Perspective: Developer DEVELOPER Evaluation Criteria: – Flexibility – Data security – Experience management
  26. 26. ©2018 Acquia Inc. — Confidential and Proprietary Acquia Drupal, Adobe, and Sitecore Lead 26
  27. 27. Leaders and Perspectives Adobe Experience Manager Acquia Drupal BUSINESS LEADER Lower license cost Higher license cost, but access to company Higher license cost, but access to company Integrates with most major marketing automation platforms Integrates with Adobe Marketing Cloud Out-of-box marketing functionality Structured content enables complex queries File-based, unstructured content limits queries Best for Microsoft shops; content in multiple databases MARKETER DEVELOPER Sitecore
  28. 28. Open Source: Drupal & Wordpress
  29. 29. The Value of Open Source Freedom Proprietary software = locked source code, slow release cycles, limited integrations No licensing fees Lowers total cost of ownership Minimize IT costs with cloud-computing technologies
  30. 30. The Open Source Leaders: Wordpress & Drupal Wordpress - Powers 34%+ of all websites - 60%+ of CMS market - Better for simple requirements Drupal - 2%+ of all websites - 4%+ of CMS market - Better for complex requirements
  31. 31. Building with WordPress – Preformed shapes – These preformed shapes = plugins – Best for personal projects or simpler requirements.
  32. 32. Building with Drupal – Like building with smaller Lego blocks; build whatever you can imagine – More highly configurable plugins – Best for large businesses or complex requirements.
  33. 33. Ten Years Ago PowerandFlexibility Complexity and Learning Curve Drupal was more powerful. WordPress had a lower barrier to entry.
  34. 34. Today PowerandFlexibility Complexity and Learning Curve Both have expanded to address their deficiencies. But their relative strengths remain the same.
  35. 35. Perspectives on Drupal and Wordpress WordPressAcquia Drupal BUSINESS LEADER Low license cost with Acquia value add, free otherwise Low license cost with vendor value add, free otherwise Integrates with most major marketing automation platforms Integrates with some major marketing automation platforms. Easy admin and authoring. More flexible and extensible, higher barrier to entry Less flexible and extensible, lower barrier to entry MARKETER DEVELOPER
  36. 36. Drupal: A Strong Fit For Insurance – Highly scalable – Manageable investment – Customer loyalty through personalization – Intuitive authoring experience – Integrates with your martech stack – Secure – API-first
  37. 37. A Word About Forms Many, many insurance use cases involve the use of forms. Yet even now, many insurance companies still conduct some of their transactions through manual forms.
  38. 38. Decoupled Drupal for a Broader User Experience Standard Drupal Content Management System Content Management System Front End Mobile App Digital Signage Web Browser Kiosk End User End User Decoupled Drupal
  39. 39. ©2018 Acquia Inc. — Confidential and Proprietary Sallie Graves CIO, MagMutual Our Drupal platform allows our team to adapt very quickly to change marketing strategies as we continue to grow and evolve with our customer base. 39
  40. 40. Prepare for Drupal 9 Upgrading to Drupal 8 now is the best way to prepare for Drupal 9. Acquia and Mediacurrent can effectively partner with insurance organizations to develop personalized customer experiences by leveraging Drupal and best-in-class strategy, design and development services.
  41. 41. Thank you! Questions? Contact info: ● Bill Shaouy, bill.shaouy@mediacurrent.com ● Tom Wentworth, tom.wentworth@acquia.com

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