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Business Benefits of Drupal 8: Empower Digital Innovation with the Newest Version of Drupal

The Drupal community has been anxiously awaiting the official release of Drupal 8 since it was announced in 2011. To IT professionals and Drupal developers, the improvements and benefits are clear. The advanced Symfony2 framework leverages some of the best and most scalable technologies available.

But what about from a business perspective? Even if a major redesign was not on your short-term horizon, we highly recommend educating yourself on what the release of Drupal 8 means to your organization from a digital investment standpoint. In our upcoming webinar, we partner with Mediacurrent to outline the key features Drupal 8 contains to help meet your business and brand objectives.

In this webinar, you will learn about:

- How Drupal 8 is helping Marketing Departments leverage their website as the most powerful branding and lead generation tool.
- The advancements Drupal 8 provides to improve costly security breaches and maintenance challenges.
- Drupal 8’s improvements to Accessibility and Internationalization, allowing corporations to reach all segments of their customer base with personalized content.
- What key decision-making criteria you should use as you decide when to migrate to Drupal 8.

Business Benefits of Drupal 8: Empower Digital Innovation with the Newest Version of Drupal

  1. 1. Business Benefits of Drupal 8 Empower Digital Innovation with the Newest Version of Drupal
  2. 2. David Aponovich David.Aponovich@acquia.com Sr. Director, Digital Experience Acquia Today’s Team 2 Dave Terry Dave.Terry@Mediacurrent.com Partner, Client Services Mediacurrent
  3. 3. ● The age of the customer ● Advancements in Drupal 8 ● Security and Performance enhancements in D8 ● D8 for Digital Marketers ● D8 for Accessibility ● When to migrate to D8 3 Agenda
  4. 4. Mediacurrent helps organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results they need. 4 Acquia provides the leading cloud platform for building, delivering and optimizing digital experiences. The Acquia Platform Convert audiences with next gen analytics and personalization solutions for marketers Launch and manage sites efficiently on the resilient and secure cloud that DevOps love Create high quality applications faster with continuous integration tools web developers need
  5. 5. The World Has Changed
  6. 6. Digital Has Changed How The World... 6 Educates Assembles Heals Entertains Communicates Buys
  7. 7. What Will It Take to Succeed? 7 Embrace all things digital to drive a great customer experience “How can you keep up with empowered customers? Be more digital. Your customers, your channels, and your competitors are digital. The future of your business is digital.” -Forrester Research
  8. 8. Drupal and the Art of the Possible 8 Drupal enables you to innovate in a hypercompetitive world. Drupal helps you deliver faster, better, in a fast moving digital-first world. Drupal scales as your requirements and digital vision expands.
  9. 9. Drupal by the numbers 9
  10. 10. D8 Releases Nov .19! Get ready for the biggest release in WCM history ● Attend a global launch party ● Try D8 on Acquia Cloud Free ● Plan your D8 projects now
  11. 11. Great Additions in D8 for Business Users
  12. 12. Fun. Fast. Beautiful Authoring in D8 12 Reimagined content authoring experience ● In-line, in-context on page editing ● WYSIWYG editor ● Focus on ease of use
  13. 13. D8 is Fully Responsive 13 100% mobile first WCM for a post- browser world ● Fully responsive UI in D8 ● Manage content using any device ● Preview & publish content on any screen
  14. 14. Flexible Content Delivery to Any Channel 14 Content delivery to any device or screen ● RESTful API ● Deliver content as a service to any device, channel ● Pull content into D8 sites and applications easily ● Content back-end, flexible front-end design & delivery
  15. 15. Translations & Localization to Go Global 15 D8 built from the ground up to support any language ● D8 user interface translated into nearly 100 languages to support global users ● Built-in capabilities to manage translations
  16. 16. Marketing Tech Integrations for Flexibility 16 Integrate best-of-breed marketing tech with D8 ● Architected for easy integration with your tools ● Use D8 as foundation for your digital experience ecosystem ● Marketing automation, email marketing, CRM, etc.
  17. 17. SECURITY
  18. 18. Drupal 8 Security Advancements 18 DrupalProprietary VS Model naturally generates more vulnerabilities and less testing Patches and bug fixes happen instantaneously Huge dependency on a small team with limited capacity Security patches are cumbersome and lengthy 10,000s of developers and “extra eyes” + a dedicated Security team Drupal provides Security through transparency, speed, & agility Proprietary CMSs will ignore known exploits (no accountability) Widely adopted with industries who place a huge emphasis on security (federal gov’t agencies and higher ed institutions)
  19. 19. source: pcworld.com 19
  20. 20. 20
  21. 21. DIGITAL PRESENCE
  22. 22. Drupal 8 for Digital Strategy Management 22 DrupalProprietary VS Less innovation and ability to stay on the cutting edge Long term investment in your digital presence (ability to scale and evolve) Licensing fees and high vendor dependency Proprietary systems allow for less customization and a more cumbersome third party integration process SEO friendly CMS for marketers (mobile responsive, focus on performance/speed, many SEO best practices built in) Open-source technology naturally provides flexibility to solve business problems
  23. 23. 23 YOUR WEB PRESENCE
  24. 24. source: searchengineland.com 24
  25. 25. ACCESSIBILITY
  26. 26. Drupal 8 for Accessibility Inflexible, barriers to implementing a work-around for an accessibility issues All features conform with the World Wide Web Consortium (W3C) guidelines: WCAG 2.0 and ATAG 2.0 26 DrupalProprietary VSInfrequent releases mean no instant fix Lack of accountability to quickly address issues Updates and adjustments can be introduced quickly, without waiting for new versions Overall community commitment to accessibility
  27. 27. READINESS 27
  28. 28. Key Considerations ● Which version of Drupal are you currently on? ● Core, Contrib, and Custom Modules ● How does your digital presence align with your overall business goals? 28 Currently Using Drupal ● Open-source is no longer a trend ● Innovation and agility ● Total cost of ownership (no recurring licensing fees) Considering Using Drupal
  29. 29. ● Considers your long term, strategic business goals ● Starts your project off right with Discovery ● Gives you the best value for your investment 29 Reap the Biggest Benefit of Drupal 8 by Choosing the Right Partner
  30. 30. 30 The challenge of being an early adopter can be that the technology isn’t 100% complete during implementation. Manhattan Associates trusts Mediacurrent to overcome and mitigate these risks because of our track record during the 4+ year relationship. This allows cutting edge companies like Manhattan Associates to stay ahead of competitors and on the forefront of Drupal technology.
  31. 31. Acquia Lightning: Foundation for D8 31
  32. 32. @Mediacurrent Mediacurrent.com DRUPAL 8 RESOURCES slideshare.net/mediacurrent @Acquia Acquia.comslideshare.net/acquia www.mediacurrent.com/drupal8 www.acquia.com/drupal-8

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