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Building a foundation for the future of digital experience (oct 31, 2017)

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<p>When it comes to building great digital customer experiences, great design and pretty pictures alone aren't enough to reach and engage your customers. The ability to provide relevant content by utilizing the best applications and rich data across digital devices is imperative for any digital organization that wants to stay relevant and appeal to customers.</p>

<p>Until recently, there has not been a single, scalable, secure, enterprise platform for hosting and building the foundational future for your team and your business.</p>

<p>You’ll learn more about:</p>
<ul>
<li>The old way - complexities of managing several applications that run on multiple different platforms</li>
<li>The current situation - pain points in the industry, why it’s taking so long to deliver</li>
<li>The options - paths your company can go down based on your current goals and tools at hand</li>
<li>The better way - a single platform that gives IT and development teams the foundation and flexibility they need to integrate, deliver and deploy data-driven customer experience applications and sites faster, while reducing risk and minimizing cost</li></ul>

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Building a foundation for the future of digital experience (oct 31, 2017)

  1. 1. ©2017 Acquia Inc. — Confidential and Proprietary Building a Foundation for the Future of Digital Experience 31 October 2017 Sonya Kovacic, Product Manager Jenni Lee, Product Marketing Manager
  2. 2. ©2017 Acquia Inc. — Confidential and Proprietary Introductions Product Manager, Cloud Product Marketing Manager, Site Factory
  3. 3. ©2017 Acquia Inc. — Confidential and Proprietary Agenda – What does the future of customer experience look like? – How do you prepare for it? – What do you need to get it done? – Bringing it all together
  4. 4. ©2017 Acquia Inc. — Confidential and Proprietary Changing Digital Landscape
  5. 5. ©2017 Acquia Inc. — Confidential and Proprietary Real Life Examples
  6. 6. ©2017 Acquia Inc. — Confidential and Proprietary Is Your Platform Ready for the Future? Customer facing Marchitecture (aka middleware) Platform (CMS, database, servers, etc.) This is where business + marketing want to focus
  7. 7. ©2017 Acquia Inc. — Confidential and Proprietary What to Consider When Replatforming On Premise IaaS PaaS SaaS Applications Applications Applications Applications Data Data Data Data Runtime Runtime Runtime Runtime Middleware Middleware Middleware Middleware Operating System Operating System Operating System Operating System Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking YourEffort YourEffort Your Effort
  8. 8. ©2017 Acquia Inc. — Confidential and Proprietary Gartner's Top 10 Strategic Technology Trends for 2018 Intelligent Digital Mesh ● AI Foundation ● Intelligent Apps & Analytics ● Intelligent Things ● Digital Twin ● Conversational Platforms ● Immersive Experience ● Cloud to the Edge ● Blockchain ● Event Driven ● Continuous, Adaptive Risk & Trust Are you future proof? Source: Gartner October 2017
  9. 9. ©2017 Acquia Inc. — Confidential and Proprietary Digital Experiences Takes Teamwork Digital Business Roles Digital IT Roles – Creative freedom – Hassle-free campaigns – Faster launches – Cost efficient – No worries: performance, security – Common platform, service – Continuous monitoring – Compliance, Auditable – Trusted security – Reliability, control over all sites
  10. 10. ©2017 Acquia Inc. — Confidential and Proprietary Requirements of Your Business/Marketing Team
  11. 11. ©2017 Acquia Inc. — Confidential and Proprietary 3 Steps to Meeting Business’s Needs 1. Document current and future business goals and objectives 2. Figure out budget and timeline based on priorities *Maintain clear communication and include business teams during the process. 3. Awareness of disruptive tech aligned with above criteria
  12. 12. ©2017 Acquia Inc. — Confidential and Proprietary Aligning Technical Teams ● How do you achieve technical alignment? ● Which backend systems to integrate? ● Which partners to choose?
  13. 13. ©2017 Acquia Inc. — Confidential and Proprietary Development Strategies
  14. 14. ©2017 Acquia Inc. — Confidential and Proprietary Applying governance
  15. 15. ©2017 Acquia Inc. — Confidential and Proprietary Summary – Are you missing opportunities to connect with customers? – Are you future proof from people, process, and technology standpoint? – Are you ready to manage and govern all the complexity?
  16. 16. ©2017 Acquia Inc. — Confidential and Proprietary
  17. 17. ©2017 Acquia Inc. — Confidential and Proprietary Thank you!

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