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Presented at Acquia Engage APAC by Luis Andrade, Director, Digital Experience - Global Marketing, UL.
To digitally empower a large organization, broaden your focus and build the necessary supports. You’re not just giving your marketers and technologists a sandwich: you’re providing the tools they need to make their own sandwich whenever they need one.
Creating a robust digital platform for building, deploying and maintaining online properties — it’s a lot like building a deli. Make sure you have all the right components to build the various sandwiches people want, over and over again. Bread, main filling, toppings, spreads: these are the items covered in your platform architecture and your digital style guide or pattern library plus your toolkit for rolling out new sites, including each and every component they can use. These components serve up your content types, your calls-to-action, landing page structures, translation workflows, personalization opportunities, and much more.
Solve for your large, diversified and distributed organization’s digital problems by delivering a unified brand identity and experience to a broad range of audiences the easier way. Empower your marketers through a single flexible platform, including digital guidelines and best practices — this is your deli, which allows consistent-quality sandwich-making on a scale that can’t be done without all those disparate pieces in place. This prevents your whole organization from starting from scratch every time.
This session will show how UL and development partner Genuine have used Acquia Cloud Site Factory and Acquia Lift (with Content Hub) to deliver a platform that reduces cost, time and effort to build and maintain online properties, freeing up staff and budget to focus on experiences that will result in an optimal user journey. Learn how we've leveraged each tool to deliver this platform, challenges we've overcome and lessons we've learned along the way. Learn how to build your own deli.