Duo Consulting and Scranton Gillette Present B2B Market Impat at the Speed of Light!

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Joel Hughes, Scranton Gillette Communications
Fred Salchli, DUO Consulting

Scranton Gillette Communications had 2 months to turn 35,000 XML files into 3 fully functioning websites, learn how they accomplished their goal with Drupal.

Step 1: Data Migration.
Step 2: Information Architecture & Design.
Step 3: Results.
Step 4: Lessons learned.

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  • Duo Consulting and Scranton Gillette Present B2B Market Impat at the Speed of Light!

    1. 1. B2B Market Impact at the Speed of Light!
    2. 2. Joel Hughes, Vice President Information Technology
    3. 3. Fred Salchli, Chief Technical Officer
    4. 4. Background• Acquisition of print and online B2B brands• Market watching• No possibility of soft launch
    5. 5. Background• 5 Print Publications • Building Design & Construction • Professional Builder • Professional Remodeler • Custom Builder • Construction Equipment
    6. 6. Background• 3 Web Sites • www.bdcnetwork.com • www.housingzone.com • www.constructionequipment.com
    7. 7. Background• Email forwarded on July 15th• Face to face on July 17th• Project start on July 22nd
    8. 8. Background• July 22nd • 35,000 XML Files
    9. 9. Alternatives• SGC • Legacy, in-house platform • Joomla• Duo • Commitment in 2010 to Acquia Drupal
    10. 10. Implementation• Data Migration • XML -> Relational Database • Determine content structure • Review proposed content strategy with stakeholders
    11. 11. Implementation• Data Migration • Extract and transform content • Load into transfer tables • Create content “containers” in Drupal • http://drupal.org/project/migrate • Rinse and repeat
    12. 12. Implementation• Information Architecture & Design • Driven by content • Rough designs and then “on the fly”
    13. 13. Results• Project started 7/22 • BDC & HZ launched 9/20 (63 days) • CE launched 10/14 (24 days)
    14. 14. Results• Data migration• Information Architecture & Design• Ad server integration• Amazon Web Services (EC2/RDS) • OpenX + 3 websites
    15. 15. Results
    16. 16. Results
    17. 17. Results
    18. 18. Lessons Learned• Data: Content First • Impartial object of attention • Drove design and development • Built immediate trust
    19. 19. Lessons Learned• Time • Huge constraint • Led design and development • Forced decisions to be made
    20. 20. Lessons Learned• Iterative Process • Real time problem solving • We didn’t have time to figure it all out • Forced decisions to be made
    21. 21. Lessons Learned• Communication • Real time • Centralized • Broadcast• http://basecamphq.com/ (37 signals)
    22. 22. Lessons Learned• Acquia/Drupal • Use the force • Work within the framework • ONLY work within the framework • Migration tools rock! • Acquia Search rocks!
    23. 23. Lessons Learned• Have a great team!
    24. 24. Thank You Joel Hughes :: jhughes@sgcmail.comFred Salchli :: fsalchli@duoconsulting.com

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