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©2016 Acquia Inc. — Confidential and Proprietary
Acquia Commerce Manager: A Fast Path to
Great Buyer Experiences
Laura Bro...
1,200+
Enterprise
Customers
Who we are
The leading provider of cloud-
based, digital experience
management solutions accor...
The consumer
empowered world
Choice is fundamental. Differentiation matters.
©2017 Acquia Inc. — Confidential and Proprietary
Customer experience is the
competitive battleground
– “Customer Experienc...
Organizational silos result
in a fragmented customer
experience
Sixty-eight percent of executives report that functional
b...
Brand Experience Commerce Experience
Digital Experience Platform
• Tell the brand story = Content
• Digital content / asse...
Commerce ecosystem is
inherently complex
©2017 Acquia Inc. — Confidential and Proprietary
Three options for your commerce
strategy
– All-in-one commerce suite approach
– Commerce suite with best-of-breed solution...
Future-proof your strategy
Organizations must adopt a new, future-proof approach to their
digital commerce and customer ex...
Evolving your strategy for
eCommerce success
Keep the following four tips in mind:
– Ensure flexibility
– Unify content an...
Enable flexibility
Look for an open, API-first solution that’s flexible enough to accommodate
integrations, without the ne...
Unify content and commerce
‘Content for Commerce’ is your brand’s ability to use meaningful content
that’s paired with you...
Thoughtfully calculate TCO
Take into account the cost of the platform, integrations, implementations, in
addition to the c...
Identify a strategic partner
Choose a strategic partner who can provide ongoing expertise and support
before, during and a...
Acquia is uniquely able to
help our customers achieve
commerce success
– Commerce approach with best-of-breed
– Headless c...
Introducing Acquia Commerce
Manager
The fastest way to great buyer experiences
©2017 Acquia Inc. — Confidential and Propri...
©2016 Acquia Inc. — Confidential and Proprietary
Acquia Commerce Manager
Accelerates your team’s ability to create a rich
...
Easy, open integration for
commerce
Acquia Commerce Manager guarantees an easy, secure and future-proof
integration with e...
Fast commerce experience creation
The agility and workflow of a modern, cutting-edge flexible CMS, along with the
building...
Content for Commerce
Bring together content with transactional commerce, in which you can map
in-depth content and offers ...
Secure, PCI-compliant cloud platform
Run your commerce experiences on a scalable, reliable and secure cloud
infrastructure...
Commerce that scales
Acquia’s best-in-class, high-performing cloud can easily scale to support
huge traffic spikes like on...
Innovate faster now and in the future
With Acquia Commerce Manager for headless commerce, gain the speed and
flexibility t...
How Acquia Commerce Manager Works
Categories, Products and
Promotions
Cart management
Orders
User management
Your eCommerc...
©2017 Acquia Inc. — Confidential and Proprietary
Acquia Platform for reimagining the
customer experience
Acquia Commerce M...
Customer case studies
→ The Pros inspiring
the Weekend Warriors
→ Multi-brand shopping &
inspiration, unified checkout
→ Acquia & Drupal as the ...
→ Phased approach to migrate
from legacy systems
→ Enabled Marketing to control
campaigns & content
→ Acquia & Drupal as t...
30 ©2016 Acquia Inc. — Confidential and Proprietary
Thank You
Q&ALaura Brooks Ken DeBlois
VP of Commerce Product Manager
Acquia Commerce Manager: A Fast Path to Great Buyer Experiences
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Acquia Commerce Manager: A Fast Path to Great Buyer Experiences

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Commerce today is far from just transactional. Buyers demand immersive experiences that provide relevant information, promote repeat purchases and foster brand loyalty. You need a solution that will deliver digital buying experiences with rich and personalized content -- without having to rip and replace your existing digital ecosystem.

With Acquia, you’ll get a best of breed content management solution that will entertain, engage and convert both existing and prospective buyers. One that can scale to support your ever-growing brand.

Join our experts to learn how Acquia Commerce Manager will empower you to build great buyer journeys that increase traffic, engage visitors and turn shoppers into buyers: You’ll learn how to:

Create a unified digital storefront, bringing together relevant content and commerce
Easily integrate your eCommerce system [Magento and Hybris] to quickly build new digital commerce experiences
Deliver experiences across any channel or device with flexible content creation and delivery
Ensure your commerce experience always remains up-and-running, consistent, and with maximum reliability and high availability

Published in: Technology
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Acquia Commerce Manager: A Fast Path to Great Buyer Experiences

  1. 1. ©2016 Acquia Inc. — Confidential and Proprietary Acquia Commerce Manager: A Fast Path to Great Buyer Experiences Laura Brooks Ken DeBlois VP of Commerce Product Manager
  2. 2. 1,200+ Enterprise Customers Who we are The leading provider of cloud- based, digital experience management solutions according to Forrester and Gartner HQ in Boston with 14 global offices in 7 countries 780+ Employees 2,000+ Partners Inc.500 Fastest Growing ©2017 Acquia Inc. — Confidential and Proprietary
  3. 3. The consumer empowered world Choice is fundamental. Differentiation matters.
  4. 4. ©2017 Acquia Inc. — Confidential and Proprietary Customer experience is the competitive battleground – “Customer Experience will overtake price and product as the key brand differentiator by the year 2020.” - Walker – “72% of businesses say that improving the customer experience is their top priority.” - Forrester – “By 2018, more than 50% of organizations will implement significant business model changes in their efforts to improve customer experience.” - Gartner
  5. 5. Organizational silos result in a fragmented customer experience Sixty-eight percent of executives report that functional boundaries inhibit their digital maturity. Executives must break these down so that they can create great customer experiences. ©2017 Acquia Inc. — Confidential and Proprietary
  6. 6. Brand Experience Commerce Experience Digital Experience Platform • Tell the brand story = Content • Digital content / assets • Multi-site management and governance • Content authoring workflow Commerce Platform • Transactional = commerce • Products, categories, price, promotions • Cart, Orders, Payment, Fulfillment • Basic Experience Management ©2017 Acquia Inc. — Confidential and Proprietary Purchase LoyaltySupportConsiderationAwareness
  7. 7. Commerce ecosystem is inherently complex ©2017 Acquia Inc. — Confidential and Proprietary
  8. 8. Three options for your commerce strategy – All-in-one commerce suite approach – Commerce suite with best-of-breed solutions – Headless commerce ©2017 Acquia Inc. — Confidential and Proprietary
  9. 9. Future-proof your strategy Organizations must adopt a new, future-proof approach to their digital commerce and customer experience initiatives, one that requires new levels of: – Innovation – Speed and Iteration – Contextualization – Scale, security and compliance ©2017 Acquia Inc. — Confidential and Proprietary
  10. 10. Evolving your strategy for eCommerce success Keep the following four tips in mind: – Ensure flexibility – Unify content and commerce – Thoughtfully calculate TCO – Identify a strategic partner ©2017 Acquia Inc. — Confidential and Proprietary
  11. 11. Enable flexibility Look for an open, API-first solution that’s flexible enough to accommodate integrations, without the need to rip and replace. ©2017 Acquia Inc. — Confidential and Proprietary
  12. 12. Unify content and commerce ‘Content for Commerce’ is your brand’s ability to use meaningful content that’s paired with your products to offer a great experience for your buyers. ©2017 Acquia Inc. — Confidential and Proprietary
  13. 13. Thoughtfully calculate TCO Take into account the cost of the platform, integrations, implementations, in addition to the cost of maintenance, upgrading and expansion - but don’t compromise on flexibility or support. ©2017 Acquia Inc. — Confidential and Proprietary
  14. 14. Identify a strategic partner Choose a strategic partner who can provide ongoing expertise and support before, during and after implementation. ©2017 Acquia Inc. — Confidential and Proprietary
  15. 15. Acquia is uniquely able to help our customers achieve commerce success – Commerce approach with best-of-breed – Headless commerce ©2017 Acquia Inc. — Confidential and Proprietary
  16. 16. Introducing Acquia Commerce Manager The fastest way to great buyer experiences ©2017 Acquia Inc. — Confidential and Proprietary
  17. 17. ©2016 Acquia Inc. — Confidential and Proprietary Acquia Commerce Manager Accelerates your team’s ability to create a rich commerce experience your buyers will love. With Acquia Commerce Manager, you can quickly build a unified digital storefront that brings together content, commerce and experience to build stronger relationships with your buyers, influence purchasing decisions, and drive sales. – Deliver commerce experiences with easier, open integration – Get speed to value with faster experience creation – Create a unified digital storefront with ‘Content for Commerce’ – Gain peace of mind with a secure, compliant cloud-first platform – Take advantage of performance that scales support huge traffic spikes – Leverage Acquia’s speed and flexibility for headless commerce – Extend access to other solutions of the Acquia Platform for personalization, customer journey orchestration, and digital asset management
  18. 18. Easy, open integration for commerce Acquia Commerce Manager guarantees an easy, secure and future-proof integration with eCommerce systems, without the need to rip and replace. ©2017 Acquia Inc. — Confidential and Proprietary
  19. 19. Fast commerce experience creation The agility and workflow of a modern, cutting-edge flexible CMS, along with the building blocks to streamline day-to-day creation of the digital storefront. ©2017 Acquia Inc. — Confidential and Proprietary
  20. 20. Content for Commerce Bring together content with transactional commerce, in which you can map in-depth content and offers around products to influence purchase decisions and build brand trust. ©2017 Acquia Inc. — Confidential and Proprietary
  21. 21. Secure, PCI-compliant cloud platform Run your commerce experiences on a scalable, reliable and secure cloud infrastructure. Our native cloud platform offers end-to-end-support, security and compliance with the most stringent standards, including PCI DSS. ©2017 Acquia Inc. — Confidential and Proprietary
  22. 22. Commerce that scales Acquia’s best-in-class, high-performing cloud can easily scale to support huge traffic spikes like on Black Friday, high transaction volume, and extensive product catalogs containing thousands of SKUs. ©2017 Acquia Inc. — Confidential and Proprietary
  23. 23. Innovate faster now and in the future With Acquia Commerce Manager for headless commerce, gain the speed and flexibility to innovate faster and deliver your digital storefront to any channel or device – from web to mobile to digital signage to IoT and beyond. ©2017 Acquia Inc. — Confidential and Proprietary
  24. 24. How Acquia Commerce Manager Works Categories, Products and Promotions Cart management Orders User management Your eCommerce Platform Categories, Products and Promotions Cart management Checkout User management Commerce Content Commerce Connector Service Commerce Data Categories, products, promotions data become enhanced. These are key building blocks of the experience, and get augmented with content to become more meaningful. Cart, orders, and user data are customized within the commerce experience, but the source data continues to stay managed in the eCommerce platform. Acquia Commerce Manager ©2017 Acquia Inc. — Confidential and Proprietary
  25. 25. ©2017 Acquia Inc. — Confidential and Proprietary Acquia Platform for reimagining the customer experience Acquia Commerce Manager is platform-ready and can be extended to Acquia Lift for personalization, Acquia Journey for journey orchestration, Acquia DAM for digital assets management, and Acquia Cloud Edge for additional security.
  26. 26. Customer case studies
  27. 27. → The Pros inspiring the Weekend Warriors → Multi-brand shopping & inspiration, unified checkout → Acquia & Drupal as the glass, w/ it’s commerce engine → Results: Revenue has improved by 10 percent on site and by 44 percent on mobile eCommerce conversion has improved by 14 percent on site and by 39 percent on mobile Multi-brand, Global, Unified Experience
  28. 28. → Phased approach to migrate from legacy systems → Enabled Marketing to control campaigns & content → Acquia & Drupal as the glass with Magento for commerce, migration from ATG → Results: Addressing hotfixes on Quicken’s previous cart solution could take as long as two weeks -- with Drupal and Magento it takes 11 minutes Freeing Commerce and Marketing from IT
  29. 29. 30 ©2016 Acquia Inc. — Confidential and Proprietary Thank You Q&ALaura Brooks Ken DeBlois VP of Commerce Product Manager

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