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Why Brokers Should Work with EDO's

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Greater Reading Economic Partnership markets Greater Reading, PA to position the region as a community built for success. We do this through many channels, but GreaterReading.com is our top marketing tool. The new property and data addition to GreaterReading.com provides free access to high-quality demographic, market & business analysis.

Published in: Real Estate, Business, Technology

Why Brokers Should Work with EDO's

  1. 1. Economic Development Marketing in Greater Reading Presentation to Commercial Industrial Council
  2. 2. What Does GREP Do? 2
  3. 3. GREP: Committed to Berks County Companies 3
  4. 4. GREP: Committed to Berks County Companies – providing connections to: • Financing • Entrepreneur Training Innovation experts • • Best manufacturing processes & practices • • New market expansions • • Business to business introductions & referrals • • • Exporting • Succession Planning Workforce training Municipal, township, borough & state officials Governor’s Action Team Local utility providers 4
  5. 5. GREP: 2013 Highlights 17 new and expanding companies! • City of Reading – Bills Khakis – Einstein Analytics – Isolator Fitness – Metals Your Way – Prizer Painter (BlueStar) Exeter Township – Birdsboro Kosher Farms – Visionary Insurance Partners • Wyomissing – SG America – Longhorn Steakhouse • • • Maxatawny Township – Saucony Creek Brewing Cumru Township – Reitnouer, Inc. • Maidencreek Township – Excelsior Blower • Muhlenberg Township – EthoSource – Fidelity Technologies – Great Grow – National Brokers of America 5
  6. 6. Birdsboro Kosher Farms 6
  7. 7. GreaterReadingSites.com 7
  8. 8. Fish where the fish are. Site selectors and businesses will go straight to GreaterReadingSites.com. Brokers can profit from: • Free marketing • Increased traffic • Direct, qualified leads • Expanded lead generation
  9. 9. Nearly all businesses and site selectors use the Internet to make location decisions • 98% of corporate real estate professionals & site selectors use the Internet for researching site location decisions • Site selection research by non-consultants is performed after business hours & weekends ©GIS Planning Inc. 2012 Sources in Order: Economic Development Marketing: Present & Future; Dennis Donovan, Wadley-Donovan, UEDA Annual Conf. SF.
  10. 10. Most important features for economic development websites Land/sites and buildings inventory 91% 91% 90% 86% 85% 83% 83% 81% 80% 77% 74% 73% 70% 67% 67% 60% 60% 55% 53% 51% 48% Demographic reports Maps Staff directory and contact information… Major employers Business assistance services/how to start a business Employment training programs Hyperlinks to other organizations Social media integration Business list Transactions (business licenses, permit applications, etc.) 33% User-generated content (blogs, forums) 24% Source: National Survey of Economic Developers and Site Selection Professionals by Ubalde & Simundza. 2011.
  11. 11. What GreaterReadingSites.com means for real estate professionals • • • • Free Marketing Direct Leads Qualified Leads Money in Pocket ©GIS Planning Inc. 2012
  12. 12. What GreaterReadingSites.com means for real estate professionals Qualified Leads: If they contact you they have already done their homework and know that you have something they want. ©GIS Planning Inc. 2012
  13. 13. What GreaterReadingSites.com means for real estate professionals Business Intelligence: Access to high-quality demographic, market & business analysis (for free). ©GIS Planning Inc. 2012
  14. 14. Access to Data 14
  15. 15. GreaterReadingSites.com speeds up, simplifies and expands the process of generating leads and gathering information ©GIS Planning Inc. 2012
  16. 16. ©GIS Planning Inc. 2012
  17. 17. All pros, no cons • • • • • • Simple and fast to add listings Substantially increase traffic Free marketing Access to informed, motivated prospects Qualified leads Strengthen rapport with your community
  18. 18. How We Can Work Together • Assistance with prospect and company visits – GREP rolls out the red carpet to Berks County • Customized demographics and workforce reports • Connectivity to ED resources and community leaders 18
  19. 19. Contact us, we are here to help! Pamela Shupp, AICP, CEcD Vice President Pamela@GreaterReading.com (610) 376.4237 19
  20. 20. Connect with Us! GreaterReading.com Facebook.com/GreaterReadingEconomicPartnership Company Page: Greater Reading Economic Partnership www.linkedin.com/in/pamelashupp @GreaterReading #GREP2014 #GreaterReading 20
  21. 21. Thank you. Let’s continue working together to be something greater. Pamela Shupp, AICP, CEcD, Vice President 201 Penn St. Suite 502, Reading, PA 19601 Pamela@GreaterReading.com (610) 376.4237

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