Simplifying and enabling rcs service delivery


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Simplifying and enabling rcs service delivery

  1. 1. Simplifyingand EnablingRCS ServiceDelivery Kevin Mitchell Twitter: @mitchellkp Email: Acme Packet | 1
  2. 2. Acme Packet – leader in sessiondelivery network solutions Mission: enable delivery of • Founded: 2000 trusted, first-class interactive • HQ: Bedford, MA USA communications and data services across IP networks • NASDAQ: APKT • 2011 revenue: $307M • 2011 net income: $72M Solutions to enable • 850+ employees all-IP evolution  Increase revenue  Lower total cost of ownership  Maximize network agility Experienced  1,850 customers  150 IMS projects Acme Packet | 2
  3. 3. State of RCS – making progress Launched and live (or coming soon) RCS 5.1 specification is done Handset and app support grows Legacy messaging in decline Acme Packet | 3
  4. 4. Decline in Mobile Messaging Usage Acme Packet | 4
  5. 5. Decline in Revenue per Message Acme Packet | 5
  6. 6. RCS reality check IMS complexity and IP service delivery is business case challenging IP Multimedia Networks Legacy mobile LCS CS Network signalling Networks Client Mm Ma LeMb Mb CS AS BGCF I-CSCF Sh CS Mg Mk Cx C, D, LRF Mk Gc, Gr Mw HSS Mm Mj BGCF Mi Cx IMS- MGCF Dx SLF Ml MGW S-CSCF Dh Mg Dx Mn ISC E-CSCF Mr MRB Rc Mb Mw ISC Cr Mw MRFP MRFC P-CSCF I4 Mi Mx EATF Mp Mx Mx Rx BGCFMb Mb Mb IBCF Ici, Mm Mx Gm Ix TrGW Izi UE Ut Acme Packet | 6
  7. 7. Analysts don’t see a bright future 74 million RCS subscribers by 2016 Source: Infonetics Research Acme Packet | 7
  8. 8. Blending of worldsTime and time again the word that is used to define the Ease of usesuccess of SMS is: ubiquity Fast to deploy Juniper Research Message in an IP-World September 2012 Time and time again, the success of OTT Interoperability communications is time. Reachability Extensibility Acme Packet | 8
  9. 9. Simplification to make sense of the RCS business case Streamline: Grow:IMS access & session management Session-aware load balancing IMS RCS NGN Mobile Enterprise Cx/Dx Residential Voice Video conferencing Telepresence Rf Presence ENUM Content & video share ISC IM & messaging e2/Ml FMC UCC Rx Cluster Rx/Rq Fixed Mobile Mobile Residential Enterprise Acme Packet | 9
  10. 10. 2 options to simplify paths to IMS SBC & IMS access & SBC & IMS access functions session managementInternet 3G LTE Internet 3G LTE Acme Packet | 10
  11. 11. Scaling strategies are changingHardware systems Virtual machines Vertical scaling Horizontal scaling Elasticity Manager Virtualization Layer 11 Acme Packet |
  12. 12. Key pieces to the RCS service delivery puzzle Service Reach Lawful SIP normalization intercept Firewall traversal IM, VOIP iOS support Encrypted traffic Signaling & media SecurityDoS & overload protection QoE Encryption Battery life friendly QoS marking Acme Packet | 12
  13. 13. Signaling control for RCS:protecting service availability Requirements  Granular security per service & application  User definable Key features  Signaling rate limiting  Access control lists and SIP Methods whitelists/blacklists  Topology hiding  Signaling screening = Signaling DPI  Encryption: extending RCS to WiFi/Internet Acme Packet | 13
  14. 14. Preserving ubiquity anduser experience Battery life  Issue: Presence or keep-alive messages  Requirement: network sends lightweight messages to traverse NAT devices Wide handset support  Issue: iOS “multitasking” limitations  Requirement: network sends TCP traffic to keep apps awake VideoShare behind a NAT  Issue: Unidirectional communication can be blocked by NAT devices/firewall  Requirement: network makes flow bidirectional Simplify: bundle functions into access SBC Acme Packet | 14
  15. 15. Lawful Intercept requirements Intercepts all communications  Replicates media (call content)  Replicates signaling (call data)  SIP, MSRP, RTP  Any SIP Method – including REGISTER, MESSAGE Interoperability with range of IMS networks Encrypted sessions (SRTP, MSRPoTLS) Simplify: combine functions in access SBC Acme Packet | 15
  16. 16. Now make it global:SIP interconnect Lower TCO: interconnect for all services IPX MNO  Mobile-mobile, mobile-fixed  RCS, 2G/3G voice, VoLTE, video  Bi-lateral & IPX interconnect Secure, managed interconnect border  Security assures network availability  Layer 3-5 mediation maximizes service reach and accelerates time to market  QoE controls provide high quality Fixed 3G/LTE 2G/3G services  Dynamic, flexible routing lowers costs Acme Packet | 16
  17. 17. MetroPCS selects Acme Packetfor VoLTE and RCS service Net-Net Session Director provides all IMS access functions• US mobile service provider• 9.1 million subscribers• Pioneer in flat rate, unlimited, no contract service Internet LTE• LTE deployed in all core operating markets  Accelerated time-to-market• VoLTE service launched in August 2012  Enables multivendor ecosystem  Enables secure and reliable• RCS service launched in multimedia communication October 2012 services Acme Packet | 17
  18. 18. Summary RCS services are integral parts of all-IP evolution Service provides to leverage its strengths  Security  Reliability  Interoperability Simplicity, speed and scalability are key to making RCS work Rich functionality required to meet RCS security, interoperability and regulatory requirements Acme Packet | 18
  19. 19. Additional Resources  RCS solutions page  RCS related blog posts  Simplified RCS recorded webinar  Blog post recapping the above webinar Acme Packet | 19