SlideShare a Scribd company logo
1 of 27
Keeping Your  Bank Brand  Alive During A Recession Ago Cluytens Global Head Of Marketing ING Private Banking
Bankers Are The New Lawyers
www.mxgm.org, « The Hold Up »
«  A  bank  is a  financial institution  whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money.«  (Wikipedia)
 
"It is important for the banks now to be guided by  fairness, accountability and transparency .  It benefits no one if the depositors are unsure of their deposits"   (A. Tetangco)
[Fairness] « to be fair is to be free from bias, dishonesty, or injustice »
[Accountability] « there’s no such thing    as a free lunch » (Milton Friedman)
[Transparency] «   Transparency is the brother/sister of trust. » (Milorad Ajder)
So, how do we regain  trust  ?
 
 
Isn’t that a little  simplistic  though ?
«  As a manager, it is my job to  protect the bottom line.«  
«  As a manager, it is my job to  serve the customer.«  
«  As a shareholder, I am concerned about your  ROI.«  
«  As a shareholder, I am concerned about your  business practices.«  
«  As a lawmaker, I am concerned about your  role in society .» 
«  As a lawmaker, I am concerned about your  financial viability .» 
So how  do   I protect my  banking brand during the recession ?
Find out what customers value.  
Provide great service.  
Admit your mistakes.
Be authentic.
And keep your promises. Period.
     “ The difficulty lies not so much in developing new ideas as in  escaping from old ones.”   (John Maynard Keynes)
www. brandingthroughpeople.com ago@ brandingthroughpeople.com www.twitter.com /acluytens

More Related Content

Viewers also liked

Creating Wealth In The Great Recession
Creating Wealth In The Great RecessionCreating Wealth In The Great Recession
Creating Wealth In The Great Recessionmoneyweb
 
Marketing In A Recession
Marketing In A RecessionMarketing In A Recession
Marketing In A Recessiondavid hearn
 
Investment in global recession
Investment in global recessionInvestment in global recession
Investment in global recessionJeay Issac
 
Bridge 360 company profile case studies
Bridge 360 company profile  case studiesBridge 360 company profile  case studies
Bridge 360 company profile case studiesSameer Dalvi
 
Investment Management and the Fintech Revolution
Investment Management and the Fintech RevolutionInvestment Management and the Fintech Revolution
Investment Management and the Fintech RevolutionState Street
 
Brand quiz
Brand quizBrand quiz
Brand quizSuraen
 
Portfolio Mgt Presentation
Portfolio Mgt PresentationPortfolio Mgt Presentation
Portfolio Mgt PresentationCarolyn Reid
 
WFC wealth-investment-management-presentation
WFC wealth-investment-management-presentationWFC wealth-investment-management-presentation
WFC wealth-investment-management-presentationJ C Turban
 
Church Christian Ministry Financial Management
Church Christian Ministry Financial ManagementChurch Christian Ministry Financial Management
Church Christian Ministry Financial Managementministrycpa
 
Hsbc marketing case study
Hsbc marketing case studyHsbc marketing case study
Hsbc marketing case studySri Hari Priya
 
Career Guide Investment Management
Career Guide Investment ManagementCareer Guide Investment Management
Career Guide Investment Managementhanzoh
 
Capital Planning And Investment Management And Control In Information Technology
Capital Planning And Investment Management And Control In Information TechnologyCapital Planning And Investment Management And Control In Information Technology
Capital Planning And Investment Management And Control In Information TechnologyAlan McSweeney
 

Viewers also liked (15)

Creating Wealth In The Great Recession
Creating Wealth In The Great RecessionCreating Wealth In The Great Recession
Creating Wealth In The Great Recession
 
Marketing In A Recession
Marketing In A RecessionMarketing In A Recession
Marketing In A Recession
 
Investment in global recession
Investment in global recessionInvestment in global recession
Investment in global recession
 
Bridge 360 company profile case studies
Bridge 360 company profile  case studiesBridge 360 company profile  case studies
Bridge 360 company profile case studies
 
Investment Management and the Fintech Revolution
Investment Management and the Fintech RevolutionInvestment Management and the Fintech Revolution
Investment Management and the Fintech Revolution
 
Brand quiz
Brand quizBrand quiz
Brand quiz
 
Stay Home or Go Abroad?
Stay Home or Go Abroad?Stay Home or Go Abroad?
Stay Home or Go Abroad?
 
HSBC Our Vision
HSBC 	Our VisionHSBC 	Our Vision
HSBC Our Vision
 
Portfolio Mgt Presentation
Portfolio Mgt PresentationPortfolio Mgt Presentation
Portfolio Mgt Presentation
 
WFC wealth-investment-management-presentation
WFC wealth-investment-management-presentationWFC wealth-investment-management-presentation
WFC wealth-investment-management-presentation
 
Church Christian Ministry Financial Management
Church Christian Ministry Financial ManagementChurch Christian Ministry Financial Management
Church Christian Ministry Financial Management
 
Brand management ICICI Bank
Brand management ICICI BankBrand management ICICI Bank
Brand management ICICI Bank
 
Hsbc marketing case study
Hsbc marketing case studyHsbc marketing case study
Hsbc marketing case study
 
Career Guide Investment Management
Career Guide Investment ManagementCareer Guide Investment Management
Career Guide Investment Management
 
Capital Planning And Investment Management And Control In Information Technology
Capital Planning And Investment Management And Control In Information TechnologyCapital Planning And Investment Management And Control In Information Technology
Capital Planning And Investment Management And Control In Information Technology
 

Similar to Keeping Your Bank Brand Alive During A Recession

VIII International Banking Conference. Opening remarks by Ana Botín
VIII International Banking Conference. Opening remarks by Ana BotínVIII International Banking Conference. Opening remarks by Ana Botín
VIII International Banking Conference. Opening remarks by Ana BotínBANCO SANTANDER
 
Iceland Economic Crisis Essay
Iceland Economic Crisis EssayIceland Economic Crisis Essay
Iceland Economic Crisis EssayErin Adams
 
Webster Financial Corporation Essay
Webster Financial Corporation EssayWebster Financial Corporation Essay
Webster Financial Corporation EssayShannon Olsen
 
CAN Annual Report 2008
CAN Annual Report 2008CAN Annual Report 2008
CAN Annual Report 2008Fernando Egido
 
Evaluate The Milgram Experiment
Evaluate The Milgram ExperimentEvaluate The Milgram Experiment
Evaluate The Milgram ExperimentTonya Carter
 
2007 09 24 Didw
2007 09 24 Didw2007 09 24 Didw
2007 09 24 DidwDoc Searls
 
Citibank Performance Evaluation
Citibank Performance EvaluationCitibank Performance Evaluation
Citibank Performance EvaluationMichelle Love
 
Maryland Community Bank Deposit Stategy
Maryland Community Bank Deposit StategyMaryland Community Bank Deposit Stategy
Maryland Community Bank Deposit StategyPaul Joegriner
 
Difference bet Investment Banking Vs Commercial Banking.pptx
Difference bet Investment Banking Vs Commercial Banking.pptxDifference bet Investment Banking Vs Commercial Banking.pptx
Difference bet Investment Banking Vs Commercial Banking.pptxvivekanandindurkar
 
Csr Model Of Tatra Banka
Csr Model Of Tatra BankaCsr Model Of Tatra Banka
Csr Model Of Tatra BankaJessica Simms
 
An Investigation Into The Differences Between Retail And...
An Investigation Into The Differences Between Retail And...An Investigation Into The Differences Between Retail And...
An Investigation Into The Differences Between Retail And...Jennifer Robinson
 
1.7 Hypothesis Statement On Consumer Consumption
1.7 Hypothesis Statement On Consumer Consumption1.7 Hypothesis Statement On Consumer Consumption
1.7 Hypothesis Statement On Consumer ConsumptionCatherine Bitker
 
Marketing Communications Plan
Marketing Communications PlanMarketing Communications Plan
Marketing Communications PlanCarol
 

Similar to Keeping Your Bank Brand Alive During A Recession (20)

VIII International Banking Conference. Opening remarks by Ana Botín
VIII International Banking Conference. Opening remarks by Ana BotínVIII International Banking Conference. Opening remarks by Ana Botín
VIII International Banking Conference. Opening remarks by Ana Botín
 
Iceland Economic Crisis Essay
Iceland Economic Crisis EssayIceland Economic Crisis Essay
Iceland Economic Crisis Essay
 
Webster Financial Corporation Essay
Webster Financial Corporation EssayWebster Financial Corporation Essay
Webster Financial Corporation Essay
 
CAN Annual Report 2008
CAN Annual Report 2008CAN Annual Report 2008
CAN Annual Report 2008
 
Evaluate The Milgram Experiment
Evaluate The Milgram ExperimentEvaluate The Milgram Experiment
Evaluate The Milgram Experiment
 
Stefan Thomke
Stefan ThomkeStefan Thomke
Stefan Thomke
 
2007 09 24 Didw
2007 09 24 Didw2007 09 24 Didw
2007 09 24 Didw
 
Ancillary Services
Ancillary ServicesAncillary Services
Ancillary Services
 
Citibank Performance Evaluation
Citibank Performance EvaluationCitibank Performance Evaluation
Citibank Performance Evaluation
 
Ethical bank
Ethical bankEthical bank
Ethical bank
 
Maryland Community Bank Deposit Stategy
Maryland Community Bank Deposit StategyMaryland Community Bank Deposit Stategy
Maryland Community Bank Deposit Stategy
 
IT TEAM RESEARCH PAPER
IT TEAM RESEARCH PAPERIT TEAM RESEARCH PAPER
IT TEAM RESEARCH PAPER
 
Difference bet Investment Banking Vs Commercial Banking.pptx
Difference bet Investment Banking Vs Commercial Banking.pptxDifference bet Investment Banking Vs Commercial Banking.pptx
Difference bet Investment Banking Vs Commercial Banking.pptx
 
Csr Model Of Tatra Banka
Csr Model Of Tatra BankaCsr Model Of Tatra Banka
Csr Model Of Tatra Banka
 
An Investigation Into The Differences Between Retail And...
An Investigation Into The Differences Between Retail And...An Investigation Into The Differences Between Retail And...
An Investigation Into The Differences Between Retail And...
 
Introduction To Financial Management Essay
Introduction To Financial Management EssayIntroduction To Financial Management Essay
Introduction To Financial Management Essay
 
1.7 Hypothesis Statement On Consumer Consumption
1.7 Hypothesis Statement On Consumer Consumption1.7 Hypothesis Statement On Consumer Consumption
1.7 Hypothesis Statement On Consumer Consumption
 
Commercial bank
Commercial bankCommercial bank
Commercial bank
 
Essay On Banking
Essay On BankingEssay On Banking
Essay On Banking
 
Marketing Communications Plan
Marketing Communications PlanMarketing Communications Plan
Marketing Communications Plan
 

Recently uploaded

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Recently uploaded (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Keeping Your Bank Brand Alive During A Recession