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Invest 1 €, get 35 € in return
1
Communities: Collaboration startups going through the roof
@achimbrueck
@DigitalLife_DAI
+ 353.1 % unicorns
2
It’s not about risk –
It’s all about possibilities!
+ 50 % global funding
Unless otherwise stated: Da...
ROI: 3,475 %
3
Communities are startups for
collaboration!
Wirklich nötig?
Eisberg – Was
passiert eigentlich
hinter den
Communities?
Not all benefit is visible to everybody, but sti...
Communities – Your collaboration startup
Figures
Stories: Efficiency – Energy – Virality – Innovation
Starting with a stru...
• Qualification:
128 certified
community
managers
• Webinars:
1300 +
participants
• Help: 650 +
Q&A
• Knowledge
base: 200 ...
Digital topics
Tools Events
Virtual work spaces
Communities of InterestInitiatives
Market places
17,000+ communities
207,7...
Where the company is happening
Collaboration
Professional Learning
Communication & initiative
Networking Service & process...
Culture & org change
Quality improvement
Innovation
Faster answers
New ideas
Networking with peers
For the company
For the...
Wirklich nötig?
Eisberg – Was
passiert eigentlich
hinter den
Communities?
Calculating the cost of demotivation?
Asking questions
Providing solutions
Connecting Leading
Feeling seen
Being heard
Communities empower individuals
Source:
S...
Communities increase process efficiency
Social Intranet
Support
Community
4,380
av. daily views*)
4,500+
answered
question...
13
"Three years ago, it was
inconceivable for me to work
so visibly and transparently."
Melanie
Events & Communications
Ma...
14
Communities turn co-creation into benefit
for the entire company.
Collaboration Tools
Co-Creation
639 Bookmarks,
427 Li...
„We give people a forum –
it‘s just about the limit
how it speeds them up!“
Corinna
Communications Manager
Global Diversit...
Communities help discover what‘s going on –
much faster than ever
Global Diversity
Community
Communities unleash potential
netWork
Community
Mario
BKK Customer Center Manager,
Wörth/Germersheim
Netzfilter
Community
„Communities help us
overcome lone fighter minds...
Jogy
Innovation Engineer, Powertrain,
Gaggenau
Talking Bears
„We want to encourage others to
share their stories. We have ...
Communities are changing communications
Sales Figures
Community
Patrick
Interior Development
White Fluffy
Mystery
Community +
Campaign
Huge challenge – viral approach!
7,500+ users
66,000+ views
1,411 followers
White Fluffy – die IdeeFolien kommen von
Timo
Silke
Corporate Academy
White Fluffy Mystery
Community + Campaign
Verena
Cor...
Explore – Innovation, Experimente
Communities drive innovation
Kevin Hiemann, Gaming@Telekom
When founded in 2013 the game...
It‘s all about possibilities!
Johannes
Tech strategist
Artificial Intelligence
Community
„It was a struggle to reach a
consensus by all actors to
start ...
Manchmal ist es ein Kampf,
Artificial Intelligence
Community
„Today, the community has
become the first point of contact
w...
28
Oliver
Project Manager Battery
Industrialization
Digitale
Transformation –
Open Community
an Best Practice
Sharing
@Du ...
"Community Management
was never important to me."
"Too many people don't know
anything about each other"
"It felt like we were
starting a new company!"
Start now:
http://d.ai/CommunityManagement
@achimbrueck
@DigitalLife_DAI
Invest 1 Euro - get 35 Euros in return. Communities as startups for collaboration. (Daimler DigitalLife Day 2019)
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Invest 1 Euro - get 35 Euros in return. Communities as startups for collaboration. (Daimler DigitalLife Day 2019)

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Communities and startups have much in common. For example: you need to invest, but you can achieve much. If you are curious what communities at Daimler have achieved, this is your talk. We discuss concrete numbers, but above all the courage and the energy of people in our company and how communities support them. Maybe this helps us find answers: Are we still talking about efficiency - or about leveraging the whole potential of Daimler?

Published in: Social Media

Invest 1 Euro - get 35 Euros in return. Communities as startups for collaboration. (Daimler DigitalLife Day 2019)

  1. 1. Invest 1 €, get 35 € in return 1 Communities: Collaboration startups going through the roof @achimbrueck @DigitalLife_DAI
  2. 2. + 353.1 % unicorns 2 It’s not about risk – It’s all about possibilities! + 50 % global funding Unless otherwise stated: Data form 2018 - Increase rates compared to 2013 / 2012 - Unicorn = company valued at 1 bn $ + 33 % start with less than 5,000 $ 99.5 bn $ venture capital 90 % fail
  3. 3. ROI: 3,475 % 3 Communities are startups for collaboration!
  4. 4. Wirklich nötig? Eisberg – Was passiert eigentlich hinter den Communities? Not all benefit is visible to everybody, but still: it’s real! New job New idea New connection Joining forces in a project Becoming a speaker Expert contact Bug fixProblem solved Help Encouragement Short cut Missing clue Emerging leaderMotivation New love Click View Like New follower Question Post Self-organized team
  5. 5. Communities – Your collaboration startup Figures Stories: Efficiency – Energy – Virality – Innovation Starting with a struggle? Do something great
  6. 6. • Qualification: 128 certified community managers • Webinars: 1300 + participants • Help: 650 + Q&A • Knowledge base: 200 + documents • Consulting Community Managers Community
  7. 7. Digital topics Tools Events Virtual work spaces Communities of InterestInitiatives Market places 17,000+ communities 207,707 active users
  8. 8. Where the company is happening Collaboration Professional Learning Communication & initiative Networking Service & processes 38 % 26 % 18 % Source: State of Community Management 2019 Report Data from 325 community programs
  9. 9. Culture & org change Quality improvement Innovation Faster answers New ideas Networking with peers For the company For the people Communities drive complex objectives Source: State of Community Management 2019 Report Data from 325 community programs
  10. 10. Wirklich nötig? Eisberg – Was passiert eigentlich hinter den Communities? Calculating the cost of demotivation?
  11. 11. Asking questions Providing solutions Connecting Leading Feeling seen Being heard Communities empower individuals Source: State of Community Management 2019 Report Data from 325 community programs
  12. 12. Communities increase process efficiency Social Intranet Support Community 4,380 av. daily views*) 4,500+ answered questions *) Since Nov. 16, 2019, including weekends
  13. 13. 13 "Three years ago, it was inconceivable for me to work so visibly and transparently." Melanie Events & Communications Manager Working Out Loud Co-Creation Community
  14. 14. 14 Communities turn co-creation into benefit for the entire company. Collaboration Tools Co-Creation 639 Bookmarks, 427 Likes 192 Comments 133 Shares
  15. 15. „We give people a forum – it‘s just about the limit how it speeds them up!“ Corinna Communications Manager Global Diversity Community
  16. 16. Communities help discover what‘s going on – much faster than ever Global Diversity Community
  17. 17. Communities unleash potential netWork Community
  18. 18. Mario BKK Customer Center Manager, Wörth/Germersheim Netzfilter Community „Communities help us overcome lone fighter mindsets and build a collective, agile organization.“
  19. 19. Jogy Innovation Engineer, Powertrain, Gaggenau Talking Bears „We want to encourage others to share their stories. We have seen unbelievable ideas come on stage. A tremendous potential a company should exploit!“
  20. 20. Communities are changing communications Sales Figures Community Patrick Interior Development
  21. 21. White Fluffy Mystery Community + Campaign Huge challenge – viral approach! 7,500+ users 66,000+ views 1,411 followers
  22. 22. White Fluffy – die IdeeFolien kommen von Timo Silke Corporate Academy White Fluffy Mystery Community + Campaign Verena Corporate Academy Timo Mercedes Benz Consulting „Sometimes you just need to do it!“
  23. 23. Explore – Innovation, Experimente Communities drive innovation Kevin Hiemann, Gaming@Telekom When founded in 2013 the gamer community on the Social Intranet of Deutsche Telekom was eyed suspiciously. It grew into a market research spearhead and in 2017 prompted the management to enter into the market of eSports. [More]
  24. 24. It‘s all about possibilities!
  25. 25. Johannes Tech strategist Artificial Intelligence Community „It was a struggle to reach a consensus by all actors to start the community on the Social Intranet.“
  26. 26. Manchmal ist es ein Kampf, Artificial Intelligence Community „Today, the community has become the first point of contact when people look for Artificial Intelligence expertise or want to share information.“
  27. 27. 28 Oliver Project Manager Battery Industrialization Digitale Transformation – Open Community an Best Practice Sharing @Du – Just „Du“ It - Austauschgruppe "Just do it, there is nothing better than that"
  28. 28. "Community Management was never important to me."
  29. 29. "Too many people don't know anything about each other"
  30. 30. "It felt like we were starting a new company!"
  31. 31. Start now: http://d.ai/CommunityManagement @achimbrueck @DigitalLife_DAI

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