Adam Telfer VP, Game Development November 29, 2010
Why Mobile Games for Brand Extensions Games are the highest grossing media *Billions (2008) Mobile Gaming Revenues are Ris...
The Value of a Brand to a Game
Value of a Game to a Brand
Rules of Engagement 1 A brand can bring exposure to a fun  game, but it will do very little to prop  up a mediocre game. 2...
Upcoming Projects Game Description:  An episodic running adventure Release Date:  December, 2010 Game Description:  A uniq...
Thank You [email_address]
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5 X Hot Mobile Technologies Presentation - XMG Studio Inc.

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XMG Studio Inc. presents at nextMEDIA's 5 X Hot Mobile Technologies.

Looking to develop your mobile strategy? To build an app, explore mobile advertising or create mobile games? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest mobile technologies on hand for cross-platform success.

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  • 5 X Hot Mobile Technologies Presentation - XMG Studio Inc.

    1. 1. Adam Telfer VP, Game Development November 29, 2010
    2. 2. Why Mobile Games for Brand Extensions Games are the highest grossing media *Billions (2008) Mobile Gaming Revenues are Rising *Billions iOS games = 3 x (all games in past 25 years) Time spent in apps per day The Freemium model is working 80-100 minutes $14.66 spent on in-app purchases per user/year Users are willing to spend money in-game 50% of top-grossing games are Free
    3. 3. The Value of a Brand to a Game
    4. 4. Value of a Game to a Brand
    5. 5. Rules of Engagement 1 A brand can bring exposure to a fun game, but it will do very little to prop up a mediocre game. 2 Find a partner that makes great games and trust them with gameplay decisions. 3 Make sure the game and the brand are a good match.
    6. 6. Upcoming Projects Game Description: An episodic running adventure Release Date: December, 2010 Game Description: A unique children’s game tied into a weekly iPod-exclusive television series Release Date: August, 2011 Game Description: An augmented reality and location-based paranormal elimination game Release Date: August, 2011 Big Break (original series)
    7. 7. Thank You [email_address]

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