Author of 'The Pirates Dilemma' discusses the inevitability of pirates in a digital age.

8. “INTELLECTUAL PROPERTY IS THE OIL OF THE 21st CENTURY” - MARK GETTY

11. PHOTO BY AKFOTO

13. PHOTO BY FRANKOWSKI.COM

14. London Radio Market

15. London Radio Market

18. “Lax enforcement of the intellectual property laws was the primary engine of the economic miracle. The United States employed pirated know-how to industrialize” Doron S. Ben-Atar, Trade Secrets (Yale University Press, 2004)

19. “JANKES”

25. ?

26. HOW PIRACY WORKS

28. English Channel Luxembourg

29. Luxembourg

39. THE THREE HABITS OF HIGHLY EFFECTIVE PIRATES LOOK FOR GAPS OUTSIDE THE MARKET CREATE A VEHICLE HARNESS THE POWER OF YOUR AUDIENCE

40. PIRACY IS A MARKET SIGNAL

41. MUSIC INDUSTRY

42. “IF YOU WANT TO STOP PIRACY, THE WAY TO STOP IT IS BY COMPETING WITH IT.” - STEVE JOBS

43. MUSIC REVENUES BY MEDIA 1991 - 2012 SOURCE: WIRED

44. MUSIC INDUSTRY

45. HOW SHOULD YOU RESPOND? FIGHT COMPETE

46. ?

47. HOW DO YOU COMPETE WITH PIRATES? COPY THEM

50. Pharmaceutical Industry

51. Pharmaceutical Industry

52. Pharmaceutical Industry

56. HOW DO YOU COMPETE WITH PIRATES? COPY THEM LET THEM COPY YOU

57. REMIX

60. LET THEM COPY YOU - ADDS VALUE TO ORIGINAL

64. LET THEM COPY YOU - ADDS VALUE TO ORIGINAL - CREATES NEW INNOVATIONS

73. LET THEM COPY YOU - ADDS VALUE TO ORIGINAL - CREATES NEW INNOVATIONS - GENERATES DEMAND

79. HOW DO YOU COMPETE WITH PIRATES? COPY THEM LET THEM COPY YOU IF PIRATES ARE GIVING IT AWAY FOR FREE - SELL SOMETHING ELSE.

80. CONVENIENCE

81. VS.

82. TRUST

83. VS.

84. EXPERIENCE

85. VS.

86. VS.

87. A VIRTUOUS CIRCLE

90. : : : : : : :

91. : : : : : : :

93. TV SHOW INTEGRATED ADS MERCH HULU / iTUNES PUBLISHING NBC.COM LICENSING

94. DON’T LET LEGAL RUIN A GOOD REMIX WITHOUT TALKING TO MARKETING FIRST.

98. THE PIRATE’S DILEMMA