YouTube Adds 4 New Languages


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YouTube Adds 4 New Languages

  1. 1. YouTube Adds 4 New LanguagesThis article was originally published on the Acclaro blog.Category: Websites, Multimedia, TechnologyYouTube, which already supported two dozen languages, has added four new languages(Croatian, Filipino, Serbian and Slovak) to its lineup, Wired reported last week. The supportedlanguages are supplemented by a script translator that allows viewers to see machine-translated video captions in over 50 languages.The Google-owned video sharing site was English-only until as late as 2007, when it expandedto Europe, Brazil and Japan, adding a slew of languages (image courtesy of Wired):YouTube apparently intends to continue this global expansion trend, hoping to add as many as12 more localized versions by the end of 2010. (Hebrew, which didnt make the cut this timearound because of the complication of its bidirectional script, might get another chance.)By including more languages, Google is encouraging more uploaders and downloaders aroundthe world to participate with instructions and navigational elements in their own languages,Wired noted. It also gives YouTube more power to "localize" restrictions, such as blockingcontent that’s against the law only in certain countries, or showing music videos only incountries with high enough advertising rates to command significant revenue.Page 1: YouTube Adds 4 New Languages Copyright © Acclaro 2012
  2. 2. For marketers outside of the music industry, this control doesnt mean much. However, themove on Googles part to embrace more languages means that they are concerned with makinga diverse number of people "feel at home" on the site. Branded viral videos, instructional clips,and other types of multimedia marketing content for international audiences could potentiallyhave a broader reach and a deeper impact.Does this mean you should start creating native language versions of all of your content?Probably not. English is still the dominant language on the web. But if youre targeting a specificlanguage audience and youre working with a translation vendor to get your marketingmessages just right, incorporating video into your campaign just might make a key positivedifference in the results of your campaign.About Acclaro: Acclarois an international translation and localization company thathelps the world’s leading brands succeed across cultures. We specialize inwebsitetranslation, marketing campaigns, documents and software localization to give clientsan authentic voice in key language markets. North America: 1-866-468-5106 Worldwide: +1-914-468-0222 www.acclaro.comsales@acclaro.comPage 2: YouTube Adds 4 New Languages Copyright © Acclaro 2012