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Mobile App Localization with Acclaro

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Learn how to best prepare your mobile app for global markets. This webinar talks about the market research, internationalization and localization phases involved in taking a mobile app to new language markets.

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Mobile App Localization with Acclaro

  1. 1. Presented by: Lydia Clarke & Jon Ritzdorf April 13, 2011 Webinar: Take Your Mobile App Global
  2. 2. Presenters Lydia Clarke Program Manager Jon Ritzdorf Globalization Architect
  3. 3. Take Your Mobile App Global <ul><li>Preparation </li></ul><ul><li>Internationalization </li></ul><ul><li>Localization </li></ul><ul><li>Q&A / Resources </li></ul>
  4. 4. PREPARATION
  5. 5. Get Ready to Go Global Assess market Determine strategy Determine release schedule
  6. 6. Assess Market <ul><li>Trends </li></ul>
  7. 7. Assess Market <ul><li>Trends </li></ul>
  8. 8. Assess Market <ul><li>Trends </li></ul>
  9. 9. Assess Market <ul><li>Trends </li></ul><ul><li>Potential </li></ul><ul><li>Restrictions </li></ul>
  10. 10. Assess Market – Think About… <ul><li>Countries </li></ul><ul><li>Languages </li></ul><ul><li>Devices & platforms </li></ul><ul><li>Carriers </li></ul>
  11. 11. Assess Market – Example French German Italian Switzerland iOS French German Italian Android French German Italian Blackberry French German Italian Swisscom iOS Blackberry Android French German Italian French German Italian French German Italian iOS Blackberry Android French German Italian French German Italian French German Italian Sunrise iOS Blackberry Android French German Italian French German Italian French German Italian Orange 1 Country x 3 Languages x 3 Platforms x 3 Carriers = 27 Test Instances
  12. 12. Determine Strategy and Release Schedule 1 month 1 week 1 week German finalized and released English released French finalized and released Staggered/Consecutive Release French, German and Italian released with the English Simultaneous Release – “ Simship ” French, German and Italian released English released French, German and Italian started Delayed Release Italian finalized and released 1 week
  13. 13. Interested in the full webinar? <ul><li>Visit our website: http://www.acclaro.com/webinars </li></ul><ul><li>Send us an email with a request for the pdf version: [email_address] </li></ul><ul><li>Request a presentation for your staff: [email_address] </li></ul><ul><li>Read our blog for more tips on mobile app localization: http://www.acclaro.com/translation-localization-blog </li></ul>

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