Emerging Markets Think BRIC


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Emerging Markets Think BRIC

  1. 1. Emerging markets: Think BRICThis article was originally published on the Acclaro blog.Category: Global Trends, International BusinessEver heard of BRIC? This is yet another must-know acronym for the entrepreneur, economistand business professional who is interested in engaging in global business.BRIC, also known as the “Big Four”, is an acronym for a grouping of four countries that areconsidered by some analysts to offer the most potential for booming economic development inthe upcoming decades: Brazil, Russia, India and China. These countries have severalinteresting traits in common that will appeal to you as a business person looking to marketproducts or services to foreign countries. Big land area: these four countries occupy over a quarter of the globe’s surface Lots of people: together, they are home to over 40% of the world’s population High growth rate: by 2050, they will likely surpass the combined economies of the world’s current richest countries according to projections made by investment bank Goldman Sachs Increased buying power: their respective currencies could appreciate by as much as 300% over the next 50 years, also according to Goldman Sachs Quickly growing middle class: this translates to an increased demand for basic and higher-priced goodsAdditionally, according to The Economist, these four countries are 1st, 2nd, 4th and5th in theworld for the number of mobile phone users and 1st, 4th, 5th and 8th for the number ofinternet users.Page 1: Emerging markets: Think BRIC Copyright © Acclaro 2012
  2. 2. This graphic further drives home the point that the BRIC countries are communication hubs andfertile ground for clever and appropriate, localized marketing. Instant messaging, blogging,texting, emailing and social networking are among the favored means of communication inBrazil, India and China, offering great potential for viral marketing efforts and promotions inthese countries.What does this mean for your business? To throw in another financial acronym, localizing toBRIC countries is a sure way to maximize ROI. These emerging markets are important to targetas they offer a tech-savvy, communication-oriented demographic and a significant populationbase. Brazilian Portuguese, Russian, Indian English, Hindi, Mandarin and Cantonese, to nameonly a few, are languages of the future; translating your business into these tongues will enableyou to reach what will soon be over half of the planet. So there is an audience for yourmessage; the next step is finding the partner to translate that message appropriately.About Acclaro: Acclarois an international translation and localization company thathelps the world’s leading brands succeed across cultures. We specialize inwebsitetranslation, marketing campaigns, documents and software localization to give clientsan authentic voice in key language markets. North America: 1-866-468-5106 Worldwide: +1-914-468-0222 www.acclaro.comsales@acclaro.comPage 2: Emerging markets: Think BRIC Copyright © Acclaro 2012