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IAAP_RPearson_AODayLife_09-18

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IAAP_RPearson_AODayLife_09-18

  1. 1. A Day in the Life of an Accessibility Officer Robert Pearson Accessibility Officer, Accessible Media Inc. (AMI)
  2. 2. Bringing inclusion to the C-Suite • Technology • Information • Operations • Finance • Marketing • Accessibility
  3. 3. An Executive Champion • Accessibility is a standard business practice that can be promoted through education • No longer a nice-to-have • Redefinition of the way in which work is done
  4. 4. Differentiation & Competitive Advantage • To not be accessible is to knowingly exclude a portion of your audience or clientele • Knowledge of disability accommodation, accessibility and inclusion will be recognized by an audience who requires them • There is market potential for growth with both ones staff and consumers over ones competitors who do not acknowledge that potential
  5. 5. Employee and Client Accommodations • Employee – Talent untapped – The right staff are the right staff, regardless of ability • Client – Policies and regulations to provide guidance on effective solutions – Understanding need allows for effective solutions
  6. 6. Living in a Glass House • Accessibility is in the name • Recognition as an accessible provider and hub • Excel in ensuring – Everyone is included – All points of view are considered – Better to “do good” rather than engage in the alternative
  7. 7. Make Accessible Media for all Canadians • Mandate and Core Values • Not-for-profit • Three broadcast channels (AMI-tv, AMI-audio, AMI-télé) • AMI.ca and AMItele.ca websites • Mandated as must-carry services for all providers • 20+ years of making media accessible
  8. 8. Not your Standard Broadcaster • Multimedia platforms – Audio Description (Video Description, Described Video) • Post-production • Live Event • Embedded – Captioning – Transcripts
  9. 9. Accessibility Officer • Chair: CRTC and Canadian Association of Broadcasters (CAB) Described Video Best Practices (DVBP) Working Group • Chair: FCC Video Description Working Group • Blogger: Accessibility in Media (G3ict.org) • Founding Member: International Association of Accessibility Professionals (IAAP) • Member: AODA Information and Communications Standards Development Committee (IASR)
  10. 10. Internal • Accessibility Gateway – Web • Document • Design – ICT’s • Established systems • Vendor education and relationships – Workflows • HR processes • Business practice – Built Environment – Regulatory • Standards • Best Practices
  11. 11. External • Advocacy – Conferences – Meet-up discussions – Sponsorship • Consultancy – ICT accessibility – Regulatory policy development – Technical training
  12. 12. An Accessibility Golden Age • Knowledge maturity • Seeking nothing in return, no reciprocation • Offering a generalist approach to inclusion • Action and direction leading to standardization and certification
  13. 13. Innovations • AMI-player – An accessible media player for broadcast • Described Video TV Guide – Centralized list of described programming to allow the user to plan their viewing schedule • Described Video Best Practices – Quality control guidelines • Unique original programming
  14. 14. Community Connections • Become the consumer – Understand the user perspective – Duplicate the user experience – Investigate and implement solutions to foster user requirements • Propagate grassroots relationships • Foster network relationships • Be present, be available, take time to build the connection • Example: Accessibility camps
  15. 15. Industry Development • Education • Tools • Standards and best practices
  16. 16. Regulatory Development • Accessibility transcending borders • Implementation of description, web accessibility, ICT accessibility – Similar issues and concerns • Solved by similar solutions • Example: Regulatory work with CRTC and FCC
  17. 17. Personal Experiences • The personal connection • Disability, health, concern for family or friend • Nothing drives innovation and a desire to implement universal inclusion; such as a personal connection to the intent – Prime candidate: Accessibility Officer
  18. 18. Authority • Without proper authority, an implementation of accessibility will languish in infamy • Accessibility Officer: ensure an organizational understanding of universal inclusion • Accessibility becoming a new trend…
  19. 19. Contact • Robert Pearson – robert.pearson@ami.ca – @a11ymedia – http://www.ami.ca/

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