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These best practices are designed to enable persons, who are legally blind or partially sighted the ability to maintain engagement and understanding of relevant graphic and text content presented on screen. They are not are not meant to limit creativity or the aesthetic variety of on-air graphics, rather they are meant to provide a model for inclusive design choices.
Being based upon the W3C Web Content Accessibility Guidelines 2.0, they offer an adaptation of the research and standards set forth by these guidelines. They have been developed following the "Guidance on Applying WCAG 2.0 to Non-Web Information and Communications Technologies (WCAG2ICT)" guidelines offered by the W3C.
While audio description offers insight into the visual only facets of television programming for those who are fully blind, many consumers possess some amount of sight. These best practices developed by Accessible Media Inc. (AMI) have been developed to serve all partially sighted audiences, by further extending the relevance of accessible media and the organizations efforts to make media accessible to all Canadians.