THE HISPANIC MARKET
P O P U L A T I O N
& B U Y I N G P O W E R
39%TEXAS
16%ILLINOIS
18%NEW
JERSEY
23%FLORIDA
30%ARIZONA
3...
THE HISPANIC MARKET
M E D I A
C O N S U M P T I O N H A B I T S
in LATINO8 10
OCCASIONALLY
adults go online at least
HISPA...
THE HISPANIC MARKET
M O B I L E L I F E S T Y L E
HISPANICS are 28% MORE likely
to own a smartphone than non-Hispanics
60%...
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Hispanic Market Infographic

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Hispanics make up an increasingly large percentage of the US population, which means that smart marketers need to keep this demographic in mind. Learn more about Hispanics' media consumption habits in these three new infographics.

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Hispanic Market Infographic

  1. 1. THE HISPANIC MARKET P O P U L A T I O N & B U Y I N G P O W E R 39%TEXAS 16%ILLINOIS 18%NEW JERSEY 23%FLORIDA 30%ARIZONA 39%CALIFORNIA 21%COLORADO 28%NEVADA 47%NEW MEXICO HISPANICS ARE 16.9%of the NATION’S POPULATION MORE THANH A L F of the U.S. Hispanic population resides in 3 states: CA TX FL % OF POPULATION THAT IS HISPANIC, BY STATE 2060HISPANICS WILL MAKE UP NEARLY 1/3 OF US RESIDENTS BY HISPANIC BUYING POWER IS EXPECTED TO REACH $1.5 TRILLION BY 2015, A 50% GROWTH SINCE 2010 OVER 60% OF THE U.S. HISPANIC POPULATION IS UNDER THE AGE OF 35, AND 75% IS UNDER 45 LANGUAGE AMONG U.S. HISPANICS 15%Only English 28%Only Spanish 28%Mostly Spanish Spanish & English Equally 4% 25%Mostly English
  2. 2. THE HISPANIC MARKET M E D I A C O N S U M P T I O N H A B I T S in LATINO8 10 OCCASIONALLY adults go online at least HISPANICS like ads 51% MORE if viewed in Spanish rather than English 75.2% 68.8% of HISPANICS are social network users VS. of the total population HISPANICS spend an average of 29 minutes/day on social networking sites, vs. non-Hispanics who spend 19 minutes 27%of Hispanics spend at least 6 hrs/day on social media sites HISPANICS spend 68% MORE time watching video on the internet compared to non-Hispanics
  3. 3. THE HISPANIC MARKET M O B I L E L I F E S T Y L E HISPANICS are 28% MORE likely to own a smartphone than non-Hispanics 60% of HISPANIC mobile internet users primarily use their mobile phone to access the Web rather than their desktop, 2X higher than the total population 46% of HISPANICS regularly use their smartphones while watching TV, and 90%of those users do so during commercials 54min. HISPANICS spend 54 MORE minutes on their mobile phones per week than non-Hispanics of HISPANICS reported using tablets daily for local shopping; less than 30% of non-Hispanic consumers did the same53% 42% of HISPANICS turned to their smartphones each day for information about local offerings S M T W Th F S HISPANICS spend 20% MORE time watching video on their mobile phones than non-Hispanics Source: U.S. Census Bureau, 2010-2012; Pew Research “Hispanic Trends Project” August 2013; eMarketer; Nielsen “State of the Hispanic Consumer” 2012; ahaa “Hispanic Fast Facts”

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