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Do you know who your customers are—and more important, what they want? Accenture identified five customer segments within the US personal lines market, and how insurers can best serve them. In this Insurance Chart of the Week, Michael Costonis looks at each of these segments and how insurers can use this information to tailor their products, channels and service.
To view all the videos in this series: http://ins.accenture.com/ChartoftheWeek1_RegistrationPage.html