Life insurance ownership has reached its lowest point in 50 years, with more than 40 percent of Americans currently uninsured. Nowhere is this more pronounced than in the middle market – the 52 million households with incomes between $35,000 and $100,000 – where only 44 percent own “voluntary” life insurance.
This huge untapped market provides an unprecedented opportunity for insurers with the strategy and tactics to effectively target this group.
Accenture recently undertook a detailed analysis of the life insurance marketplace, using industry statistics, emerging demographic trends and historical patterns, to model a number of possible scenarios.
This PoV summary presents Accenture's findings and identifies the areas that offer the most potential for profitable growth. For the more detailed report, please contact us.