Though companies are facing profound consumer changes largely driven by the digital shift, Accenture’s ninth annual Global Consumer Pulse Research reveals that most companies across industries have been playing not to lose.
That strategy comes with stiff consequences in a world where consumers are more dynamic and empowered.
Today’s digital customer expects a personalized customer experience at all times and across all channels. Accenture’s “Switching Economy” captures these changing nonstop customer dynamics in a new way, defining the revenue potential at play, driven by consumer switching. At a global level, we estimate that consumer switching puts a potential of up to $5.9 trillion of global revenue at play.
It’s time to play to win.
Visit the research website: www.accenture.com/gcpr13