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Digital High Performance: Can today's U.S. business leaders win in the digital age?

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U.S. companies are often perceived as the world's digital leaders. But new research from Accenture reveals a different picture: U.S. companies, while strong on the financial front, are falling behind their global peers when it comes to digital performance.

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Digital High Performance: Can today's U.S. business leaders win in the digital age?

  1. 1. CAN TODAY'S U.S. BUSINESS LEADERS WIN IN THE DIGITAL AGE? DIGITAL HIGH PERFORM ANCE
  2. 2. U.S.COMPANIESAREOFTENPERCEIVED ASTHEWORLD’SDIGITALLEADERS. IT’SEASYTOSEEWHY,GIVENMANYU.S. COMPANIESDOMINATETHEHEADLINES.
  3. 3. BUTNEWRESEARCHFROMACCENTURE REVEALSADIFFERENTPICTURE: U.S.COMPANIES,WHILESTRONGON THEFINANCIALFRONT,AREFALLING BEHINDTHEIRGLOBALPEERSWHENIT COMESTODIGITALPERFORMANCE.
  4. 4. From 180 U.S. companies, we found that only 6 percent qualify as Digital High Performers— scoring high on both our Digital Performance Index and High Performance Business framework. Of particular concern: 17 percent of our sample—the Business Leaders—enjoy strong financial performance but fail to make digital a priority. Only 37 percent committed budget to digital initiatives, despite nearly all recognizing the impact of digital on their markets and operations. 17% 37% 6% KEYFINDINGS
  5. 5. WHATARE THEDIGITAL HIGH PERFORMERS DOING RIGHT?
  6. 6. THEYEXHIBITA“DIGITALFIRST” MIND-SETINHOWTHEYPLAN,MAKE, SELLANDMANAGE—ANDTHEYTAKE THEACTIONTOFOLLOWTHROUGH. PLAN MAKE SELL MANAGE PLANNINGAND EXECUTINGDIGITAL STRATEGIES DESIGNINGAND MAKINGDIGITAL PRODUCTSAND SERVICES DIGITALMARKETING, SALESAND CUSTOMERSERVICE BUILDINGDIGITAL CULTUREAND OPERATIONS
  7. 7. THROUGHOURRESEARCH,WEALSO IDENTIFIED7NO-REGRETCAPABILITIES OFDIGITALHIGHPERFORMERS: Sense and interpret disruption. Experiment, develop and launch new ideas faster. 01 Partner and invest for all non-core activities. 05 Organize for speed. 06 Delight the customer. 07 02 Fully understand and make the most of data. 03 Build the organization's digital acumen. 04
  8. 8. IT’STIMEFORU.S. BUSINESSLEADERSTO ROTATETOTHENEW. Wanttolearnmore? VISIT US AT: www.accenture.com/usdigitalhighperformance

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