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PUSH NOTIFICATIONS: MOBILE APPS / WEBSITES / FACEBOOK MESSENGER

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HOW TO BOOST YOUR MARKETING AND CRM PERFORMANCE WITH PUSH NOTIFICATIONS!

Optimize User Engagement, Retention & Conversion. Communicate in a targeted, personalized, automated and synchronized way with your mobile app users and web visitors thanks to Push Notifications for Mobile Apps, Websites and Facebook Messenger!

- Mobile App Push Notifications: send messages to your mobile app users.

- Web Push Notifications: broadcast messages to your website visitors.

- Facebook Messenger Push Notifications: Broadcast messages to Facebook users.


Check out our White Papers on: www.accengage.com

Contact us: contact@accengage.com

Published in: Marketing
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PUSH NOTIFICATIONS: MOBILE APPS / WEBSITES / FACEBOOK MESSENGER

  1. 1. PUSH NOTIFICATIONS MOBILE APPS / WEBSITES / FACEBOOK MESSENGER Boost your Marketing & CRM Performance!
  2. 2. THE #1 EUROPEAN PUSH TECHNOLOGY Accelerating User Engagement on Mobile & Desktop. Worldwide. Blue Chip CustomersMonths of R&D Million Apps Installed Million Notifications / MonthMobile Experts Countries $10M invested by &
  3. 3. Push Notifications Device Data SDK DATA Profile Data Behavioral Data DATA CONTACT CHANNELS MOBILE APPS Language Last open date # of visits Install date App version Push Notifications Push Notifications In-App Messages WEBSITES FACEBOOK MESSENGER EXTERNAL 3rd-PARTY DATA CRM, Analytics, DMP… BIG DATA & PUSH NOTIFICATION SAAS TECHNOLOGY Segmentation Personalization Automation Geomarketing Pressure management A/B Testing NEW
  4. 4. PUSH NOTIFICATIONS FOR MOBILE APPS
  5. 5. PUSH NOTIFICATIONS FOR WEBSITES
  6. 6. PUSH NOTIFICATIONS FOR FACEBOOK MESSENGER
  7. 7. WE HELP OVER 400 CUSTOMERS THRIVE Any Industry. All Sizes. Worldwide.
  8. 8. MOBILE APP PUSH NOTIFICATIONS Broadcast messages to your mobile app users.
  9. 9. APP ENGAGEMENT IS CRITICAL 20% Only Launch The App Once ~ 40% Launch The App < 3 Times 39% Launch The App 11 Times Or More App Retention Rate Total number of times an app was used  It’s critical to engage your users ASAP Did you know that 1 out of 5 users only launch your app once?
  10. 10. Low Cost & Power of SMS MOBILE APP PUSH NOTIFICATIONS Push Notifications are crucial in a CRM strategy. Numerous advantages. 41% Acceptance Rate (simple - nothing to type) 8% Average Reaction Rate x2 Impact on App Usage Channel Protected by the OS
  11. 11. GO BEYOND SIMPLE TEXT Stand out thanks to badges, emoticons and alert sounds.
  12. 12. ADD RICH MEDIA TO YOUR NOTIFICATIONS
  13. 13. THE BIG NEWS WITH iOS 10: ADD VIDEOS TO YOUR NOTIFICATIONS!
  14. 14. IN-APP MESSAGES No user permission needed. Same targeting capacities as for Push Notifications. In-App AlertBox In-App Banners In-App Interstitials
  15. 15. WEB PUSH NOTIFICATIONS Broadcast messages to your website visitors.
  16. 16. PUSH NOTIFICATIONS FOR WEBSITES! Available right now on PC, Mac & Mobile.
  17. 17. Retargeting website visitors with an abandoned basket. Visit of a website1 The user is taken back to his basket3A Web Push is received2 WEB PUSH ON DESKTOP
  18. 18. Same display formats as for Mobile App Push Notifications. WEB PUSH ON ANDROID UNLOCKED SCREEN: TOASTLOCKED SCREEN NOTIFICATION CENTER
  19. 19. IMPACT OF WEB PUSH FOR JUMIA The Accengage Web Push Technology helps Jumia increase conversions by 9X! 38% AVERAGE CLICK RATE on Web Push Notifications PRESENTED BY 7.85% CONVERSION RATE on previously abandoned carts from users exposed to Web Push 9X MORE CONVERSIONS from users receiving notifications
  20. 20. FACEBOOK PUSH NOTIFICATIONS Broadcast messages to Facebook users.
  21. 21. HOW DOES IT WORK? TechCrunch example: display of a message explaining the benefits.
  22. 22. HOW DOES IT WORK? TechCrunch example: opt-in request from Facebook Messenger.
  23. 23. HOW DOES IT WORK? TechCrunch example: the user is opt-in  a “Welcome Push Notification” is sent.
  24. 24. HOW DOES IT WORK? Then: reception of TechCrunch News. A multi-OS & multi-device notification (with 1 opt-in).
  25. 25. 100K additional visits on the website in one month thanks to Messenger Push Notifications! USE CASE: “SECRET STORY” Targeted news based on users’ favorite TV Star.
  26. 26. Patrick MAREUIL Managing Partner +33 (0)1 44 56 87 16 contact@accengage.com www.accengage.com CONTACT US TO LEARN MORE Would you like to get a Demo of Accengage? Give us a call or send us an email so we can arrange a time for your free live demo.

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