Corporate profile of absolute communications(august2012)

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Corporate profile of absolute communications(august2012)

  1. 1. PR & Communications Philosophy"Since we cannot change reality, let us change the eyes which see reality."Nikos Kazantzakis, Greek Philosopher "The public is the only critic whose opinion is worth anything at all." Mark Twain, America Author “There is no such thing as bad publicity except your own obituary.” Brendan Behan, Irish AuthorPrivate & Confidential (C) Absolute Communications FZE 1
  2. 2. Absolute Communications FZE 360o Corporate Communications Consultancy C.R.U.L.E.C R U L EO E N E XN S D A ES E E R CU A R N UL R S TT C T E H A N D
  3. 3. WHO WE ARE  Independent and specialized Public Relations Agency  With offices in Dubai, Absolute Communications has a partner network spread across Central & Middle East & Eastern North Africa Europe Parts of Asia PacificPrivate & Confidential (C) Absolute Communications FZE 3
  4. 4. OUR VALUESPrivate & Confidential (C) Absolute Communications FZE 4
  5. 5. OUR HUB MODEL CONSULT, RESEARCH, UNDERSTAND, LEARN & EXECUTE (C.R.U.L.E.) We provide our clients Deep understanding of local market requirements Great story-telling Close relationships with national, trade and business media across MENA region Collaborative campaign brainstorming Standard internal processes/program management AND MOST OF ALL: PRO-ACTIVITYPrivate & Confidential (C) Absolute Communications FZE 5
  6. 6. REGIONAL NETWORK Our hub model: Dubai serves as our MENA central hub. In specific markets we retain on-the- ground project managers, while others we work with associate agencies. KSA Jordon Qatar Lebanon DUBAI Oman Egypt Bahrain KuwaitPrivate & Confidential (C) Absolute Communications FZE 6
  7. 7. OUR TEAM EXPERIENCEPrivate & Confidential (C) Absolute Communications FZE 7
  8. 8. INDUSTRIES COVERED Events Technology Technology & Consumer Tech B2B Exhibitions Financial Entertainment & Real Estate Banking services Public sector Awareness FMCG & Retail programs CampaignsPrivate & Confidential (C) Absolute Communications FZE 8
  9. 9. Private & Confidential (C) Absolute Communications FZE 9
  10. 10. OUR SPECIALIZATIONS The following are the main areas of public relations which are covered by Absolute Communications: Internal CommunicationsPrivate & Confidential (C) Absolute Communications FZE 10
  11. 11. EXTERNAL COMMUNICATIONS IF YOU HAVE A PRODUCT TO SELL, WE HAVE A STORY TO TELL Product Launches New Recruitments Trade Event Participations Signing of new contract Signing of Business Associations Completion of projects Other Communications And how do we do all this…Private & Confidential (C) Absolute Communications FZE 11
  12. 12. External Communications – Media Relations PRESS RELEASES/NEWS DISTRIBUTION – Preparation, translation, distribution and monitoring of PROACTIVE AND REACTIVE NEWS STORIES MEDIA EVENTS – Organization and management of Press Conferences, Press Briefings, Media Roundtables, Media Tours, Product Launch Events MANAGEMENT INTERVIEWS – Negotiation of exclusive management interviews and media quotes with mediaPrivate & Confidential (C) Absolute Communications FZE 12
  13. 13. External Communications – Media Relations PRODUCT & SERVICE REVIEWS – Negotiation of product and service review and placement in targeted media THOUGHT LEADERSHIP – Drafting, Translating and disseminating by-lined technical articles and white papers, focusing NOT on the client but commenting on various challenges which the clients’ industry faces in the region, hence promoting the client’s representative as a thought leader on the subject. PRESS / MEDIA KIT – Collating and translating the required information for the media for in-house and press events, exhibition participation, management interviews, media tours etc. These include i. Press Releases iv. Logos and Images ii. Company Profiles v. Product Factsheets iii. Spokesperson’s Bios vi. Media Gifts And what is the result…Private & Confidential (C) Absolute Communications FZE 13
  14. 14. Private & Confidential (C) Absolute Communications FZE 14
  15. 15. Internal & Business Communications CASE STUDIES – Developing and translating client case studies to highlight the successful completion of projects with key clients covering challenges, solutions and results. NEWSLETTER – Drafting newsletter targeting the various industrial sectors which are of importance to the client. The sections of the newsletter can be defined according to client’s preference but the basic structure will include the following: • Message from the CEO/General Manager • Latest news/product launches • Case studies relating to the industry targeted • Future industry trends • ConclusionPrivate & Confidential (C) Absolute Communications FZE 15
  16. 16. Internal & Business Communications (Cont.….) CORPORATE SOCIAL RESPONSIBILITY At Absolute Communications we believe and also recommend in giving back to the society. We assist our client by custom designing tailor-made CSR programs, using the Absolute Communications’ C.R.U.L.E. technique (Consult, Research, Understand, Learn & Execute).Private & Confidential (C) Absolute Communications FZE 16
  17. 17. Internal & Business Communications (Cont.….) CRISIS MANAGEMENT Our businesses operate in what is primarily defined as ‘Uncertain Environment’. Crisis situations do happen and in most crisis management scenarios, the outcome depends heavily on what you do and say in the first few hours. What can we do for you? Scenario Planning Customized situation management Coping and commenting consultancy Crisis management training (Using strategic partners)Private & Confidential (C) Absolute Communications FZE 17
  18. 18. SOCIAL MEDIA Social Media has become an integral part of corporate communication strategies. Absolute Communications, with its strategic social media and digital marketing partners, is committed to provide tailor made solutions to its clients.Private & Confidential (C) Absolute Communications FZE 18
  19. 19. METHODOLOGYWe help companies answer the question of when, how, and why to perform social media. Your Brand Your Target Market •What is your Brand? •Who is your Target Market? •What makes you unique? •How do they behave? •What are your brands goals? •What are their lifestyle trends? Marketing, Advertising & PR •Which media works and which doesn’t? Social Human Resources •How much time can your team allocate to execute an Internet Marketing campaign? •How do you handle a crisis? •Does your marketing team have experience in •How do you measure media? •What is your PR strategy? Media the online domain? Corporate Culture & Product Voice Measurement & Metrics •What/who is your voice of your •How do you currently measure success? brand? •How do you currently measure ROI? •What is your messaging tone?Private & Confidential (C) Absolute Communications FZE 19
  20. 20. PROCESS Profile Activation and/or Analysis 2) Social Media •Initial listening •Social Influencer Map Engagement •Insights & Topics • Content Execution •Content Calendar Development • Stream Management •Social Media Profile Design • Ongoing Listening •Facebook App Development • Measurement/Reporting • Hyper-Targeted Social Ads • Content Monitoring • Customized Social Media Training 1) Social Media Activation Day to day profile managementPrivate & Confidential (C) Absolute Communications FZE 20
  21. 21. SOCIAL MEDIA CLIENTSPrivate & Confidential (C) Absolute Communications FZE 21
  22. 22. SOME CLIENTSPrivate & Confidential (C) Absolute Communications FZE 22
  23. 23. Thank You Contact information Victor King CEO +971-55-9029360 vk@absolutecommunications.aePrivate & Confidential (C) Absolute Communications FZE 23

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