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60 minutes to a better bail site

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60 minutes to a better bail site

  1. 1. 60 Minutes to A Better Bail Website AboutBail.com Team: Adam Camras, Co-Founder Trent Carlyle, Co-Founder Katie Puza, Marketing Molly Carroll, Business Development
  2. 2. Website Goals <ul><li>Validate Your Company </li></ul><ul><li>Build Trust </li></ul><ul><li>Educate </li></ul><ul><li>Elicit an Action </li></ul>
  3. 3. Domain Name <ul><li>Shorter is Better </li></ul><ul><li>Use “Bail” or “BailBonds” in the Name </li></ul><ul><li>Get All the Extensions: .com, .net, .org, .biz, .us, and .info </li></ul><ul><li>Variations of Your Name </li></ul><ul><li>Register in Your Name </li></ul><ul><li>Register Your Company Name www.RedHatDomains.com - $9.95/year </li></ul>
  4. 4. Main Pages <ul><li>Home </li></ul><ul><li>About Us / Company Bios </li></ul><ul><li>Coverage Areas / Office Locations </li></ul><ul><li>Services </li></ul><ul><li>FAQ’s / How Bail Works </li></ul><ul><li>Contact Us </li></ul>
  5. 5. Optional Pages <ul><li>Forms </li></ul><ul><li>Jail Information </li></ul><ul><li>Credit Card Payments </li></ul><ul><li>Wanted Section </li></ul>
  6. 6. Website “Don’ts” <ul><li>Don’t Use Too Many Images </li></ul><ul><li>Don’t Use Irrelevant Content </li></ul><ul><li>Don’t Have Music </li></ul><ul><li>Don’t Have Flash Intros or Animations </li></ul><ul><li>Don’t Have Horizontal Scrolling </li></ul><ul><li>Don’t Use Templates </li></ul>
  7. 7. Website “Do’s” <ul><li>Build an Original / Professional Site </li></ul><ul><li>Phone Number on Top of Every Page with a CTA – Call To Action </li></ul><ul><li>Useful / Original Content </li></ul><ul><li>Reason to Call YOU! </li></ul><ul><li>Keep Web Site Current </li></ul><ul><li>Consistent with your Brand </li></ul>
  8. 8. Marketing <ul><li>Domain Name Everywhere </li></ul><ul><li>Use Your Domain Name For Email (example: [email_address] ) </li></ul><ul><li>Listings on Bail Related Sites </li></ul><ul><li>Google Analytics </li></ul><ul><li>Collateral Magazine ( www.CollateralMag.com ) </li></ul>
  9. 9. AnytimeBail.com Before
  10. 10. AnytimeBail.com After
  11. 11. Other Examples
  12. 12. Other Examples
  13. 13. <ul><li>To schedule a free bail website consultation, </li></ul><ul><li>call AboutBail.com </li></ul><ul><li>at 1-866-411-2245 today! </li></ul>

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