Ten Tips for Social Media Action


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Ten Tips for Social Media Action is a back to basics webcast explaining popular tools, sharing examples, providing practical advice and giving you 10 easy to implement tips to use social media effectively. If you are still new to social media this is a great starting point.

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Ten Tips for Social Media Action

  1. 1. 10 Essential TipsPatricia TynanSageUse #SageNPS
  2. 2. Tip # 1 Claim Your Name• You want to secure your name or your organization’s name, even if you don’t plan on using it right away.• Protect your identity and reputation. At the very least so other individuals, organizations or even businesses - don’t claim your identity or squat on your name for profit.• Social networking identity theft is not a crime, but it definitely is a pain. 2
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  4. 4. Start with most the most popular…Or use a service like knowem.com that can help you claim your name in 550+ socialnetworks. 4
  5. 5. Tip #2 Complete Your Profiles• Complete your profiles – completely.• Your profile is a virtual introduction make it authentic, descriptive and unique. Be sure to include: – Photo – you will receive more friends, follows and likes. The same is true for your organization’s profile. Include a visual element that represents your organization’s brand. – Headline or summary. Include a statement that describes who you are. What do you do for your not for profit? Are you the reconciliation whiz or fundraising guru? Give a few facts about yourself, say what you stand for or identify your cause. – Add links back to your organization to further awareness. Your organization’s profile should include a link to your website and a description of its mission. 5
  6. 6. www.JazzFoundation.orgConnect on Facebook, Twitter and Your Tube 6
  7. 7. Jazz Foundation on Twitter Mission is incorporated into the headline and includes a link to their website. Messages are on point and relevant, would benefit by increasing frequency of posts. 7
  8. 8. Jazz Foundation on Twitter Wendy Oxenhorn, Executive Director – may want to ask visitors to follow her at @JazzFoundation Joseph Petrucelli, Staff at the Jazz Foundation, Musician. Clearly communicates what he is about. 8
  9. 9. Tip # 3 Listen Before You Start "Seek first to understand, then to be understood” Stephen R. Covey 9
  10. 10. “Musician” “Support” “Nonprofit”Find Similar OrganizationsThe search above returns:www.simsfoundation.orgwww.music2life.orgwww.musicontheporch.com 10
  11. 11. How To Create A Google AccountClick “Sign In” in the upper right side of the Google Toolbar 11
  12. 12. Google Reader - A One Stop Listening OutpostTo create an account, login to Google, select “More from the black Toolbar. 12
  13. 13. Tip # 4 Old Etiquette Rules Apply Social networking online is not so different than face to face communications. 13
  14. 14. Tip # 5 Who Are You? I need to define my voice. Before you can truly understand how to communicate with your supporters, you have to understand yourself. 14
  15. 15. www.facebook.com/markzuckerbergAttended Harvard. Dropped Out. Created Facebook in a week with a little help fromhis “friends”. He now has 750 million of them (actually 4.7 M).What do we really know about him? His headline, “Im trying to make the world amore open place by helping people connect and share.” 15
  16. 16. Tip # 6Now Say Something Interesting 16
  17. 17. http://www.facebook.com/ladygagaLady Gaga has a sizeable Facebook following: 40,822,472. She has completed herprofile in Facebook - completely. She shares links to her content - music videos,pictures, news stories. It’s interactive there are many “things” that you can do on hersite: signup for a newsletter, look up concert info, view photos in her albums,participate in a discussion board ... 17
  18. 18. Create a Facebook Page (not a profile) for your organization.Pages and profiles are different. Unless you’re a brand like Lady Gaga.Go to http://www.facebook.com/pages/create.php to get startedIt takes 10 minutes to create a Facebook page – REALLY. 18
  19. 19. Tip # 7 Connect & Engage Lady Gaga rocks Twitter sending messages that are personal and meaningful to her and her fans. Maybe that’s why she has almost 12 Million followers? 19
  20. 20. Tip # 8Build Relationships 20
  21. 21. Gaga gives thanks. She responds to questions from followers – with real responses in real time. Shares a bit of news. Shares fan content & acknowledges her followers.21
  22. 22. Tip # 9 Organize• Use a social media “dashboard” to listen, organize, and manage your communications.• Free tools that are available: – www.Hootsuite.com – what we use. – http://seesmic.com – www.Tweetdeck.com – http://ping.fm/• Once you get the hang of it … it really is easy. 22
  23. 23. Tip # 10 GREAT Content• Social networks are similar to websites - they need maintenance and content that’s current.• Keep in mind content doesn’t always have to be something you wrote or created. Sharing is a great way to participate in social networks.• Content that is relevant and useful: solves a problem, shares a resource, tells a story, motivates or inspires your staff and supporters, makes your followers and friends smarter, better, richer…• Content creates value by positioning you or your organization as a reliable, valuable source of information about your cause, industry etc. 23
  24. 24. Gaga shares content via TwitterGaga shares content via Facebook 24
  25. 25. Recap1. Claim Your Name2. Complete Your Profiles - Completely3. Listen Before You Start4. Old Etiquette Rules Apply5. Who Are You? Define Your Voice.6. Now Say Something!7. Connect & Engage8. Build Relationships9. Organize10. GREAT Content 25
  26. 26. Resources• Facebook – http://www.facebook.com/nonprofitorgs – http://mashable.com/2011/04/18/non-profit-facebook-guide• Google – http://www.google.com/nonprofits/• Twitter – The ultimate guide http://mashable.com/guidebook/twitter/• Other – http://home.techsoup.org/pages/default.aspx 26
  27. 27. Contact• Email: Patricia <dot>Tynan<at> Sage<dot>com• Phone: 512-861-3000• Tweeting on behalf of @SageNonprofit• Posting at Facebook.com/sagenonprofitsolutions 27