Top Ten Tactics for Building Loyalty presented at The Bridge #atTheBridge

979 views

Published on

Learn how to build donor loyalty, measure how survey donors are working, build a website that is donor-friendly, and make changes to serve your mission.

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
979
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Top Ten Tactics for Building Loyalty presented at The Bridge #atTheBridge

  1. 1. Top Ten Tactics for Building Loyalty Bridget L. Brandt #AtTheBridge
  2. 2. The Harsh Reality DONORS
  3. 3. Tactic #10 Face Reality, Maybe Our Baby is Ugly • Determine what is and what is not working  Survey Donors, Employees, and Volunteers • Accept the feedback (no excuses allowed) • Make the changes to serve your donors and mission
  4. 4. Tactic #9 Set Your Team Up for Success • Fast facts • Who to call • Who does what • Emergency management • FAQs • Event playbooks
  5. 5. Tactic #8 Make Your Website Donor Friendly What DONORS WANT: • Organizational impact (80%) • Success stories (74%) • More details about the organization (71%) • Info on financial accountability (43%) Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics http://www.cygresearch.com/publications/orderReport.php Tips: • Use video and graphics • Create interaction • Get donor involved • Don’t have a boring donation page • One click to donate
  6. 6. 6 • Does it share? • Organizational impact (80%) • Success stories (74%) • More details about the organization (71%) • Info on financial accountability (43%)
  7. 7. Tactic #7 Use Video to Connect • Most active days are weekdays, peaking on Wednesdays. • Weekends including Friday had the highest engagement per view based on average minutes watched • PowToon - http://supportbehindthebadge.org/ Tips: • Post on YouTube and your site • Keep it short • End with a call to action Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf • Listen/ Learn • Make It Easy • Give Them What They Want
  8. 8. Tactic #6 Stay in Touch • Newsletters - While often unread, it is a great way to keep your name (awareness) high for your organization • Events - Great way to connect in person with 1:many • Email marketing - Fundraising & program awareness • In person visits - BEST and always will be
  9. 9. Tactic #5 Use Technology to Help www.abila.com
  10. 10. Tactic #4 Get Social Be where your donors are! • Social ads Facebook Ads Resource • Infographics to share Hubspot How to Use Power Point to Create Infographics • Engage and Monitor Hootsuite *Eloqua 2011
  11. 11. Tactic #3 Follow Your Donors
  12. 12. Tactic #2 Test, test, test "Throw away the rulebook. Experiment, learn, try, fail, get up, discover, have fun, be puzzled, find your way out again, thrive, and be humbled by the whole, miraculous vantage point.” Kraft Foods marketing executive, Dana Anderson
  13. 13. Tactic #1 Hand write Thank-yous!
  14. 14. For questions re: this presentation feel free to contact me at my blog, http://www.donorexperience101.com or via Twitter @bridgetlbrandt. For questions regarding Abila, please contact Sandra Bucklin, VP of Marketing at sandra.bucklin@abila.com. www.Abila.com Twitter - @Abila_Inc Facebook - AbilaInc #AtTheBridge #abila

×