This info-graphic is all about how to market a product or brand through stickers; yes marketing stickers are the main agenda being used in this image based article by RegaloPrint’s professional authors. In this article, they have discussed almost everything in precised manner that a business should know before getting into the marketing through stickers. Stickers can be of any kind, size and style but if they aren’t attractive enough to cater the attention of viewer at very first glance, they are useless according to the market researchers and strategy makers. Let’s overview the main features businesses should keep in mind while going to hire any printer for custom stickers.

1. Custom Stickers
Marketing Through Custom Stickers
Everything you need to know
about the Idea
What are the important
elements of advertising
through stickers?
In an era of social media marketing and various other
technology that is used for advertising, it has become
rather easy to run a small business. However, all
business owners now report that online marketing
should not be the only way to advertise a business.
The most important reason for this is that although
it seems to gather a lot of customers, it does not have
a long lasting effect. Customers need physical
reminders to retain memory of a brand and thus
creating a brand image.
Custom stickers can be used effectively to make a
name in the market, simply by distributing them as
complimentary gifts or sticking them on any bags,
boxes that you pack your product in. Building a
brand image is very important in the long run of any
product or service. Once people start associating
your company's name and logo with a positive image,
they will recommend it to others and also become
returning customers.
Brand Image
Sticky decals can also be used to spread information
about a company or brand. For example, the sticker
can contain the address, social media address and
phone number along with the logo and name.
The advantage of using a sticker rather than a card is
that the latter may get lost or even forgotten in a bag
somewhere, but a sticker remains intact and in the
same place that it was put in initially. This makes it
easier for anyone to contact you.
Distributing Information Ease During Sale Season
At a time when you want maximum amount of people
to know about your brand and don't want to
inconvenience the customers either, it is best to use
sale stickers. These stickers can be put up at the
windows of the shop and also as bumper stickers on
cars to announce a sale. Other than that, you may
need round stickers with 20% off, 50% off etc printed
on it that you can stick on to the product. This makes
it easier for organization during a sale and also
simpler for the customers to go through the shop.
How are Custom
Stickers Printed?
When choosing a printing service, it is important that
you choose someone who will deliver accurately and
punctually. This means that the company should be
able to provide you with stickers that look exactly the
same physically as they did on the computer screen.
For this, it is essential that the company uses state of
the art technology printers with high quality ink.
There are many options in the kind of paper that you
use for example it can be glossy or matter, die-cut or
plain. Once the design is digitally printed on to the
sticker paper and once the ink dries, the stickers are
sent into another machine to be die-cut.
You can opt for recyclable options but they are not as
long lasting as regular paper. It is also important to
remember that since less amount of paper is required
as compared to the longevity of the sticker, it is not as
environmentally unfriendly as one would think.
How to ensure long
term effects of
Customized Decals?
As mentioned earlier, social media marketing is the
new thing in vogue but it is important to mention here
that sticker marketing is cheaper in the long run and
is more effective. Thus, we can say that social media
may seem cheaper but it is not as cost effective as
good old stickers. Custom stickers that are cut
according to the shape you want are much more
appealing and command attention. They seem more
personal and due to their interesting shape, more
people are likely to look at it. One of the most obvious
ways to ensure longevity is to get stickers printed on
good quality vinyl paper. This is resilient in all
weathers, the ink will not disintegrate on it and it will
stay longer than regular paper. Since it is on glossy
paper, it will also be more eye catching and stay as
good as new even years after.
For outdoor stickers, make sure they are printed on
4 colors layered printing. Even in direct sunlight, the
ink is less likely to fade if the sticker is printed in full
colors. If only ink color, like Yellow or Magenta is used
it is likely to fade about 40% of the original color in a
few years. Ask the printer to apply UV coating on the
custom stickers as that will add a bonus cover and
increase the durability of the sticker. Even if that does
not seem to work, the best option is to apply a thin
clear lamination to ensure complete safety.
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