Jollijeep

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PDQ: JOLLYJEEP

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  • http://www.accessmylibrary.com/article-1G1-140699421/start-jollijeep-business.html
  • Jollijeep

    1. 1. JOLLIJEEP Guinto, AJ Lacuesta, Abi Serranilla, Vian Sy, Maica Tan, Lloyd
    2. 2. JOLLIJEEP • “Jolli” refers to the country’s biggest fast food chain • “jeep” is what its owners used to haul their home- cooked goodies
    3. 3. How it started..• Showed up during the 80s• A number of enterprising manangs (old ladies) brought their bilao (the round Filipino tray of woven rattan) of home-cooked meals to Ayala Avenue• Constantly shooed away by the traffic aides, they retreated to the side streets and marked these as their new territory.• Then one of them made enough to purchase a dilapidated jeepney, which served as both transportation and store space• Soon, every manang had a jeepney, which was quickly branded by customers as Jollijeep
    4. 4. Continued…• The Ayala Land through its MACEA and the Makati government, took notice and thought that the Jollijeep “chain” had become an eyesore, with all the trash lying around the side streets and unhygienic• Soon enough both sectors agreed to regulate and institutionalize the food chain• 127 stalls were put up to be operated only by Makati residents
    5. 5. Characteristics• Affordable• Home cooked meals and snacks• Accessible
    6. 6. Target Market• Blue-collar worker - a member of the working class who performs manual labor (security guards, construction worker, taxi drivers etc.)• Office workers
    7. 7. INPUTSMONEY: P50,000• Stall• Materials/Equipments: plates, utensils, food warmer, etc..• Ingredients/Raw materials• Man power
    8. 8. ProductsNo. Product Price (Pesos)1 Rice 82 Viand (ulam: adobo, tinola, singang, inihaw, etc.) 25-303 Snacks (minatamis na saba, puto, banana-q etc) 10-154 Drinks (bottled water, juice, canned cola) 10-255 Candy (chocolate bar, mentos, etc) 1-5
    9. 9. Man Power ELEMENTS REMARKSQualification Good moral character Good interpersonal skillsHow many? 2Job Description All around operations
    10. 10. Materials/Equipments• Food pans• Food warmer• Paper plates or cartons• Utensils• Trash bins
    11. 11. OutputPrice• AffordableDelivery• Choices of viands available• Meals are always served warm• Dine-in or to-go
    12. 12. OutputQuality• Differentiation: unique taste that captures Filipino appetite• Maintains cleanliness and hygiene• Friendly staffs that customers can converse with

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