Beton WLLMaking readyRobert Tarazi, managing director of Qatar’sleading ready-mix concrete company BetonWLL, talks to Gay Sutton about preparingthe company for significant growth
Beton WLL Q atar is undergoing a remarkable period of construction and development as it prepares to host the world’s most prestigious sporting event—the 2022 FIFA World Cup. Millions of visitors from around the world will flock to this iconic Arab state and already the first wave of World Cup-oriented construction is underway. Over the next few years construction will begin on the football stadiums and hotels to house the influx of sports people and visitors. “The football World Cup in 2022 is certainly a booster for development, but is only one of many,” explains Robert Tarazi, managing director of Beton WLL, Qatar’s leading supplier of ready-mix concrete for the construction industry. A subsidiary of the Lebanese ready-mix concrete company Liban Beton, Beton WLL has been in Qatar for more than 12 years. Its origins were small. “Our parent company, Liban Beton, was originally awarded a contract to build the Four Seasons Hotel in Doha in the year 2000. We built a manufacturing plant on the beach for that project which lasted for two years. But then we stayed.” Over the intervening years, the company has grown to become one of the largest and most highly respected players in the field, working on such prestigious projects as the Ras Laffan common cooling seawater project (which included building a temporary concrete plant on site for the duration of theBatching plant three-year project); the Khalifa stadiumand KTI ice and and sports city; the massive Heart of Dohachiller plant project; and the Barwa Financial District.
Beton WLL Today, Beton has moved beyond beingsimply a supplier of ready-mix concrete,and is now a tier one contractor andservice provider to the Qatari constructionindustry, employing some 400 staffincluding a team of high calibre engineersand technicians. Concrete is currentlyproduced at three concrete productionplants strategically located close to majorongoing construction projects. The newest production site is locatedat Al Rayyan and consists of two batchingplants producing a total of 225 cubic metresof concrete per hour. Opened just threemonths ago, it was installed to supply allthe concrete required for the DukhanHighway Project, and is another example ofthe company’s capacity to locate productionalongside a major project. “This plant is only Beton operates 24 hours a day, seven days a weektemporary and will be closed in two or threeyears’ time, once the project is completed.” to southern Qatar. Capable of producing of a completely new planned city of Lusail with the planned national rail network The two other Beton plants, however, 250 cubic metres of concrete per hour, it which will eventually occupy some 38 at two stations on Al Khor Highway,are permanent facilities and their output supplies ready-mix for projects in Mesaieed, square kilometres of waterfront. eventually linking Lusail with destinationsis transported for use around the country. Al Wakra and the Doha Airport area. The “Lusail City will be huge,” says Tarazi. across the Emirate. The second majorThe Mesaieed plant occupies a 20,000 second permanent plant is in the north- “At the moment we are working on the project is the Doha Metro, an 85 kilometresquare metre site in Mesaieed Industrial east at Lusail, some 15 kilometres north of infrastructure, but it will eventually include railway network linking central Doha withcity, a rapidly expanding industrial region central Doha. It is ideally located to supply marinas, business centres, an energy city, Lusail, Education City and West Bay asclustered around the deepwater harbour to up to 260 cubic metres of concrete per a media city, a golf course and a range of well as the new international airport andthe south-east of the country—a location hour for a wide range of current and future retail and residential properties to house the football stadiums. “And these will bethat is often referred to as the ‘gateway’ projects associated with the construction 200,000 inhabitants.” All of these will very large projects for us.” require concrete, and the projects will be a Beyond Lusail, Beton is deeply involved in tremendous growth opportunity for Beton. the Qatar Development Programme. “It’s a “Over the past two years we have been In the short-term, there are several major projects on the horizon. These include a fast-moving situation here at the moment,” Tarazi comments. “Over the past two years focusing on developing infrastructure light railway for Lusail—a 28.8 kilometre four-line light rail transit network, with we have been focusing on developing infrastructure across the State of Qatar.” across the State of Qatar” 7.6 kilometres and eight of the 32 stops underground. There will be connections And the volume of work is set to increase: considerable investment is being ploughed
Beton WLL bulkers, silos, chillers and ice machines, striving to improve its processes and and expanding the company’s operational standards. As an example, Beton’s large capacity. “We recently bought the largest maintenance department has developed and mobile pump in the Middle East: a 68 metre implemented a stringent and highly complex boom pump,” he continues. “And we plan to preventive maintenance system across all invest a further $3 million in 2012.” the batching plants and equipment. The pressure for speed and quality on With well planned expansion and all these projects is intense and in tandem investment alongside continuously improving with the rest of the construction industry, processes, Beton has maintained its position Beton operates 24 hours a day, seven days as a major player in Qatar’s ongoing a week, to comply with this demanding development and dynamic growth. schedule. However, the company has built its reputation on delivering a high quality For more information about and reliable service, and is committed to Beton WLL visit: exceeding its customers’ expectations. www.betonqatar.com ISO 9001-compliant, Beton is continuouslyBeton is a tier one contractor and service provider to the construction industryinto upgrading the network of highways new industrial, retail, academic, tourismacross the country, and these are either in and leisure facilities as well as footballthe planning or construction phase. New stadia and hotels for the World Cup andharbours and ports are in progress, a new the growing tourist industry.international airport is under construction The opportunities for Beton areand a new sewerage system is being laid. enormous, and the company is alreadyIn a few years, once the infrastructure gearing up in preparation. “We have beenis completed, construction will begin on investing considerably in equipment, manpower and training Qatar International Automobiles so that we will be able Qatar International Automobiles (QIA) is the sole to meet the increase in distributor of MAN Truck & Bus in Qatar. With Qatar’s demand over the coming growing construction sector, MAN has become a strong years,” Tarazi says. In player especially in the Beton Ready-Mix business, both 2010 and 2011 the supplying chassis as well as complete vehicles inclusive company spent around $5 MAN knows what makes the world go around. of mixer bodies and pumps. QIA’s highly trained sales and million on new equipment When it comes to transporting concrete from the mixing plant to the construction site, money on, go with MAN. Whether it‘s an extremly light chassis with optimum payload speed and reliability are crucial: after all, the concrete has to be delivered just in time that you want, a truck with high load reserves, or a havy duty vehicle with maximum aftersales staff as well as constant vehicle availability if the construction work is going to progress. If you‘re looking for a safe bet to put your transport capayity, we have the solution you‘re looking for. and short delivery times guarantee the most effective and plant, bringing in Qatar International Automobiles customer support. the latest technology in P. O. Box: 23550 - Doha, Qatar - Tel.: 44503930 firstname.lastname@example.org - www.fahedgroup.com www.fahedgroup.com mixers, truck-mounted and .I.A. stationary pumps, cement