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BOSTON CONSULTING GROUP        MATRIX         -Abhiyog patil - Roll no 156
INTRODUCTION       BOSTON CONSULTING GROUP (BCG).INDUSTRIAL GROWTH RATE   RELATIVE MARKET SHAREHIGH       LOW             ...
THE BCG GROWTH-SHARE              MATRIX Stars:-    [High growth, High market share] Question marks :-   [High growth , ...
BCG MATRIX OF NESTLE CO. LTD                           STARS                  QUESTION MARKS                              ...
Product Life Cycles and BCG        MatrixSales         Development    Introduction      Growth           Maturity         ...
Conclusion
Boston consulting group matrix 2
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Boston consulting group matrix 2

this ppt is made with refrence to various sm books

Boston consulting group matrix 2

  1. 1. BOSTON CONSULTING GROUP MATRIX -Abhiyog patil - Roll no 156
  2. 2. INTRODUCTION BOSTON CONSULTING GROUP (BCG).INDUSTRIAL GROWTH RATE RELATIVE MARKET SHAREHIGH LOW HIGH LOW
  3. 3. THE BCG GROWTH-SHARE MATRIX Stars:- [High growth, High market share] Question marks :- [High growth , low market share] Cash cows:- [Low growth , High market share] Dogs [Low growth, Low market share]
  4. 4. BCG MATRIX OF NESTLE CO. LTD STARS QUESTION MARKS 1. NESCAFE DECAFINDUSTRIAL GROWTH 1. NESCAFE 2. NESTLE NESTUM 2. CERALAC 3. SMARTIES RATE 4. NESQUIK CASH COWS DOGS 1. NEASTEA 1. MAGGI NOODLES 2. MILKY BAR 2. KIT KAT 3. NESTLE DAHI 4. NESTLE CRUNCH 5. NESTLE MUNCH MARKET SHARE
  5. 5. Product Life Cycles and BCG MatrixSales Development Introduction Growth Maturity Decline 1. MAGGI NOODLES 2. KIT KAT 1. NESCAFE 1. NEASTEA 2. CERALAC 2. MILKY BAR 1. NESCAFE DECAF 2. NESTLE Cash cows Question NESTUM Stars Dogs marks Time
  6. 6. Conclusion

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