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Jeans Is Levi’s
Levi Strauss & Co 
Founders : 
Headquarters: 
Area served: 
Industry: 
Owner(s): 
Employees 
Divisions: 
Levi Strauss 
San...
Contd… 
• Levi Strauss & Co. (LS&CO) is a privately held clothing company known 
worldwide for its Levi's brand of denim j...
COMPETITORS 
Lee 
PEPE JEANS 
KILLER 
 SPYKAR 
 WRANGLER 
VVSS
FORMAT OF RETAILING 
• LS&Co. products are sold through a wide variety of retail formats 
around the world, including chai...
LOCATION 
CITY No. Of SHOWROOM 
PUNE 9 
RANCHI 2 
PATNA 3 
NEW DELHI 15 
NOIDA 4 
HYDERABAD 7 
BANGLORE 12
PRODUCT 
• The company design and markets jeans and jeans related pants, 
casual, skirts, jacket and related accessories f...
PRODUCT PRICE 
RED TAB 900-1399 
RED LOOP 1400-1999 
RED PREMIUM 2000-2999 
RED SUPER PREMIUM 2999-above
PLACE... 
• To provide desired products at proper place. 
• To fulfil the requirements of every locality according to the ...
CHANNELS OF 
DISTRIBUTORS 
Manufacturer 
Distributer 
Retailer Factory outlet 
Consumer
PROMOTION 
• For the promotion of sales Levi Strauss & Co. 
adopt a very effective but comprehensive 
strategy. 
• Levis p...
ADVERTISEMENTS 
• Levi’s uses the following promotional strategies to promote its 
product 
• Personal selling- Personal s...
Levi’s targets its market among the 
following classes: 
•Upper Class 
•Upper Middle Class 
•Target market is not only men...
NEWSPAPER AADDVVEERRTTIISSEEMMEENNTT
HORDINGS
FASHION SHOW
PEOPLE 
EMPLOYEES:- 
Approximately 70,000 worldwide 
• 5,400 in the Americas 
• 4,200 in Europe 
• 2,200 in Asia Pacific 
...
PROCESS 
Document 
Validation 
Remediation 
Testing 
Reporting
PHYSICAL EVIDENCE 
• Around 1000+ stores, catering to both upper middle class. 
• These stores are easily found in small t...
Conclusion 
• A global brand with over 70,000 employees and 1000+ store 
locations. 
• The vision of making a market place...
THANK YOU 
Presented by : Abhishek Singh | Aishwarya Wraich I Deepak Yadav | Devesh Waghela
Levis 7 p's
Levis 7 p's
Levis 7 p's
Levis 7 p's
Levis 7 p's
Levis 7 p's
Levis 7 p's
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Levis 7 p's

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a ppt. on 7p's of Levis Brand.

Published in: Retail
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Levis 7 p's

  1. 1. Jeans Is Levi’s
  2. 2. Levi Strauss & Co Founders : Headquarters: Area served: Industry: Owner(s): Employees Divisions: Levi Strauss San Francisco, California, U.S. Worldwide Clothing Textile 10,000+ Levi's, Dockers, Signature by Levi Strauss & Co.
  3. 3. Contd… • Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. • The company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. • Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions. • Levi Strauss Americas (LSA), based in the San Francisco headquarters. • Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels. • Asia Pacific Division (APD), based in Singapore.
  4. 4. COMPETITORS Lee PEPE JEANS KILLER  SPYKAR  WRANGLER VVSS
  5. 5. FORMAT OF RETAILING • LS&Co. products are sold through a wide variety of retail formats around the world, including chain and department stores, approximately 15,000 franchise stores dedicated to brands in the company-operated retail network, multi-brand specialty stores, mass channel retailers, and both company-operated and retailer Web sites. • There are approximately 2,000 retail stores dedicated to selling this brands around the world.
  6. 6. LOCATION CITY No. Of SHOWROOM PUNE 9 RANCHI 2 PATNA 3 NEW DELHI 15 NOIDA 4 HYDERABAD 7 BANGLORE 12
  7. 7. PRODUCT • The company design and markets jeans and jeans related pants, casual, skirts, jacket and related accessories for men, women and children. • Levis brand- men ,women and kids jeans, jeans related products, knit and woven tops, outer wear and accessories. • Dockers- men, women and boys casual pants, shorts, skirts, knit and woven tops, outer wear and accessories. • Slates- men and women pants, skirts, tops, jackets, outer wear, accessories.
  8. 8. PRODUCT PRICE RED TAB 900-1399 RED LOOP 1400-1999 RED PREMIUM 2000-2999 RED SUPER PREMIUM 2999-above
  9. 9. PLACE... • To provide desired products at proper place. • To fulfil the requirements of every locality according to the taste of the people . • To increase the brand equity by reaching every corner of the world Promotion. • To equalize the demand and supply of products at all places.
  10. 10. CHANNELS OF DISTRIBUTORS Manufacturer Distributer Retailer Factory outlet Consumer
  11. 11. PROMOTION • For the promotion of sales Levi Strauss & Co. adopt a very effective but comprehensive strategy. • Levis pays attention to the publicity of its products. The major source of promotion of Levi’s is done by creating public relations. • Brand Ambassador : Akshay kumar
  12. 12. ADVERTISEMENTS • Levi’s uses the following promotional strategies to promote its product • Personal selling- Personal selling by the representative of the organization takes place face to face with final consumers. • Mass selling- Levis does mass selling to inform a bulk of persons by advertising. • Advertising Medium -The advertising media used by the company are :- • Television • Fashion Magazines, Newspapers • Internet • Bill boards, banners etc.
  13. 13. Levi’s targets its market among the following classes: •Upper Class •Upper Middle Class •Target market is not only men or boys we are targeting ladies and children as well because of wide product range for both genders and all age levels.
  14. 14. NEWSPAPER AADDVVEERRTTIISSEEMMEENNTT
  15. 15. HORDINGS
  16. 16. FASHION SHOW
  17. 17. PEOPLE EMPLOYEES:- Approximately 70,000 worldwide • 5,400 in the Americas • 4,200 in Europe • 2,200 in Asia Pacific STAFF: • Well dressed ; with in uniform. • Staff member have a good command over language with a good communication skill. • Most of the staff members are well versed with vernacular languages.
  18. 18. PROCESS Document Validation Remediation Testing Reporting
  19. 19. PHYSICAL EVIDENCE • Around 1000+ stores, catering to both upper middle class. • These stores are easily found in small towns as well as metro cities, from shopping localities to posh malls. • There is no other company with a comparable global presence in the jeans and casual pants markets.
  20. 20. Conclusion • A global brand with over 70,000 employees and 1000+ store locations. • The vision of making a market place of Levis as the jeans, has come true. • With its advertisements giving the right vibe of comfortable, it has become a favourite of the upper middle class.
  21. 21. THANK YOU Presented by : Abhishek Singh | Aishwarya Wraich I Deepak Yadav | Devesh Waghela

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