Brand Journey MapBreakthrough Brand Positioning Communication Creative Platform Assessment Platform• Understand the • Determine brand • Establish the • Create a clear, • Measure the Business Objectives strategy and communication simple and performance of the• Uncover key market promise plank and approach motivational brand insights • Establish and rendition of the • Assess the validate the desired positioning platform contribution to the position business strategy • Determine action steps• Primary and • Brand key and brand • Positioning line • Look and feel • Market feedback secondary market essence • Key messages • Tagline • Brand equity research • Tone of voice • Creative expression analysis • Key visuals • Media - TV, radio, • Way forward print, outdoor, direction ambient, digital
Brand Key Reason to Rational & Believe (RTB) Emotional benefits Brand Positioning Differentiator Brand Character Insight Competitive Product Environment Target Group
Team EggfirstEngineers, Physiotherapists, Scientists, CAs.Apart from the usual gang of Artists, MBAs,Literary experts, Team Eggfirst comprises of agood share of eccentric, varied individuals inpursuit of a common goal - to make it happen!
ActivationOur BTL activities at PAN India level for brands like Asian Paints, Parle MediaPartners Biscuits, ICICI Life Insurance Specialised activation agency for modern retail and corporates. 2 decades of planning and buying media for clients like Subway, Kohler, Marlex, Mumbai Mirror, Shoppers Stop, Zee. Technology Media Brands under IPG (such as Lintas Media Group - One of the largest media houses in India). An award winning enterprise, delivering across a gamut of platforms such as Voice, Email, SMS, USSD & Mobile Apps PR Providers of customised mobile and web Providers of integrated solutions. corporate communication services and strategic PR counsel.
Awards 2011 ABCI (Silver) 2011 ABCI (Bronze) 2011 UNFPA (Laadli National Creative Excellence Awards for Social Change) 2010 ABCI (Bronze) 2009 Rajasthan Patrika – Winner of Hall of Fame 2008 UNFPA (Laadli National Creative Excellence Awards for Social Change)