Case study


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Case study

  1. 1. .<br />1<br />Analysing a Case Study<br />
  2. 2. Case study - Purpose<br />2<br />To provide students with experience of the management problems that actual organizations face<br />A case study presents an account of what happened to a business or Industry over a number of years<br />It Chronicles the events that managers had to deal with, and charts the manager’s response<br />Manager’s responses involved changing strategy either at business level or corporate level<br />
  3. 3. Case study - Benefits<br />3<br />Case study analysis is valuable in management courses – <br />Provide experiences of organisational problems that one probably have not the opportunity to experience firsthand. <br /> In a short period one can appreciate and analyse the problems faced by many different companies and understand how managers tried to deal with them<br />
  4. 4. Case study - Benefits<br />4<br />Cases illustrates the theory and content of management. The meaning and implications are made clearer when they are applied to case studies. <br /> The theory and concepts help reveal what is going on in the companies studied and to evaluate the solutions that specific companies adapted to deal with their problems<br />
  5. 5. Case study - Benefits<br />5<br />Case study can be used as a conceptual tool to probe what happened and what or who is responsible and to provide solutions <br />Remember: No one knows what the right answer is<br />All that managers can do is to make the best guess<br />In uncertain time, managers can use cases to see how theory can be put into practice.<br />
  6. 6. Case study - Benefits<br />6<br />Case study provide an opportunity to participate in class and gain experience in presenting ideas to others<br />Case study help managers to organise views and conclusions<br />Others may have different views. Be prepared to debate<br />
  7. 7. Analysing a Case study<br />7<br />Examine the confronting issues closely<br />Read the cases several times - once to grasp the overall picture of what is happening to the company and then several times to discover and grasp the specific problems<br />Generally, detailed analysis should include eight areas:<br />
  8. 8. Analysing a Case study<br />8<br />The history, and growth of the company over time<br />The identification of – internal strengths & weaknesses<br />The nature of the external environment<br />A SWOT analysis<br />The kind of corporate-level strategy pursued<br />The nature of business-level strategy<br />The company’s structure and control system & how they match its strategy<br />Recommendations <br />
  9. 9. Writing a case study analysis<br />9<br />Structure of report is critical<br />First part: <br />All reports begin with an introduction to the case<br />Outline briefly what the company does, how it developed historically, what problems it is experiencing, and how you are going to approach the issues<br />Discuss the strengths & weaknesses, identify external environment, & companies business strategy and corporate level strategies<br />
  10. 10. Writing a case study analysis<br />10<br />Second part: <br />Do the SWOT analysis<br />Analyse & discuss the nature of problems of the company’s business level and corporate level strategies<br />Analyse its structure & control system<br />Use headings and subheadings to structure the analysis<br />Tailor the sections and subsections to the specific issues in the case<br />
  11. 11. Writing a case study analysis<br />11<br />Third part: <br />Present solutions & recommendations<br />Be comprehensive and ensure synergy with the previous analysis<br />The recommendations section will reveal – how much work is put into the case <br />Do not repeat in summary large pieces of factual information from the case. Avoid being descriptive, Be analytical<br />
  12. 12. Writing a case study analysis<br />12<br />Sections & subsections of discussion should flow logically and smoothly from one to the next<br />Avoid grammatical and spelling errors<br />In some cases, latest information may not be available. If possible do research and provide updated information<br />Sometimes questions are provided. Use these questions as a guide for writing a case analysis<br />
  13. 13. The role of Financial analysis<br />13<br />A careful analysis of the financial condition of the company’s immensely improves a case write-up<br />Financial data represents the concrete results of the company’s strategy & structure<br />Analysing financial statement can be quite complex<br />A general idea of a company’s financial condition can be determined using ratio analysis<br />
  14. 14. The role of Financial analysis<br />14<br />Five groups of ratios: profit ratio, liquidity ratio, activity ratio, leverage ratio & shareholder’s return ratios<br />These ratios are compared with the industry average or the company’ prior years of performance<br />Deviation from norms – may be bad or simply warrants further investigation<br />Cash flow position is of critical importance<br />