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Alok Kejriwal - Facebook Developer Garage Bangalore


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Presentation by Alok Kejriwal, Games2Win at Facebook Developer Garage Bangalore

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Alok Kejriwal - Facebook Developer Garage Bangalore

  1. 1.
  2. 2. The F.A.C.E.B.O.O.K of FacebookInsights<br />Name – Alok Kejriwal<br />CEO and Co-Founder,<br />Date – 28th August 2009<br />
  3. 3. Games2win<br />25 million unique visitors (portal and network) – June comScore2009<br />Portal is in the top 50 in the world ( Zapak below 200, Miniclip is no 3)<br />Traffic from India – 5%, USA – 30%, EU – 30%, China – 15%<br />Business model – make 1 new game a day at the lowest cost on the planet, make everyone in the world who has Internet play it and make money from their eyeballs<br />Venture funded by Clearstone and SVB – 6 months away to breakeven<br />
  4. 4. How we spell Facebook<br />
  5. 5. F = Friends. <br />Sure, we know you have friends, but we are interestedin your friends friends…<br />We launched a game called SuperMom as a stand aloneapp extension of our game on FB (Click here to view)<br />In less than 2months, we had traffic from over 120 countriesplaying the app, and interestingly a special and uniquegroups of young Muslim girls in Egypt, Syria,Jordan etc playing this game (Click here for Analysis)<br />These are consumers we could not have befriended<br />Go beyond the obvious when it comes to friends<br />
  6. 6. A = Audiences. <br />Facebook owns audiences. Period<br /><ul><li>comScore SNS scorecard</li></ul> India Worldwide<br />As a developer, attracting audiences is a very tough job.Let FB tackle that - you should be really getting yourcontent right<br />Another piece of friendly advise – stop bothering with otherSNS platforms for the moment. Concentrate on gettingthis one right<br />
  7. 7. C = Content. <br />We believe that a Mafia Wars or a Texas Hold ‘Em Up comesafter years of patience, lots of luck and first mover advantage.<br />There is a large upside in getting the long term content story right!<br />If it costs much lesser in India to develop content,why not ‘spray and pray’?<br />Our strategy is to launch 20 new apps each month! (Click here)<br />And get each of them to contribute – if we have a big hit, even better<br />
  8. 8. E = Excitement (not engagement). <br />Its all about excitement – engagement is a by product.<br />Your app needs to make consumers feel good –beginning with themselves and then taking it to friends.<br />From our point of view, its variety that we offer asexcitement (like a TV channel that refreshes content)and this is what brings consumers back, wanting more..<br />Call to Action should be customized not generic. For each of our games we provide a special reason for friends to share. (Click to view)<br />
  9. 9. B = Bottom Line! <br />Unless you are a hobbyist, the ultimate test of any app is:<br /><ul><li>Cost of dev + hosting cost < Revenue</li></ul>First get your revenue plan sorted before you start development<br />Simulate some revenue projections<br />Ideas:<br /><ul><li>Advertising Inventory (not so hot)
  10. 10. Branded Apps – Indian clients love this (Apps on Orkut)
  11. 11. Micro-payments</li></li></ul><li>O = Originality. <br />Be original with your development. Who wants to play the48th version of scrabble?<br />Don’t launch apps for the sake of it!<br />(Lil) Green Patch, Scrabulous, Mindjolt – all have beenfirst movers in a genre they created and later dominated<br />Should the app be customized to FB? <br />Yes to take advantage of the unique environment<br />No if that’s not your core offering and just a brand extension<br />
  12. 12. O = Outside works inside!<br />Just creating an app and ‘hoping’ that it runs away is likehoping that one day Bangalore traffic will disappear<br />Figure out how to ‘influence’ your app to start performing<br />You need to be a great marketer as much as a developer!!<br />We created simple ‘call to action’ thrusters for our apps:<br /><ul><li>Tell your friends you are playing (on site)
  13. 13. All our games get stolen… 
  14. 14. Instead of fighting, we use that to our advantage
  15. 15. Invizible strip for FB that becomes visible on the Pirate site(Click here to view)</li></ul>Making the app was just part 1 – work harder to get it noticed<br />
  16. 16. K= Kismat, Kismet, Kissmet,Kissmat.. And whatever else you may call it!<br />You may have the best app, the best tech, the besteverything and still not make it<br />There is no real science behind content and consumerentertainment content – it’s lots of luck, timing andsome great ideas coming together<br />With our costs and overheads, no place better thanIndia to try, try, try again till you come out on top!<br />
  17. 17. Contact me!<br /><br />Or<br />Meet me on FB/Twitter/Linkedin<br />