Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Public relations & advertisings inc

103 views

Published on

REFER THESE SLIDES TO KNOW ABOUT INDIAN NATIONAL CONGRESS PARTY AND RELATED PUBLIC RELATIONS STRATEGIES.

Published in: Education
  • Have you ever used the help of HelpWriting.net? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Public relations & advertisings inc

  1. 1. PUBLIC RELATIONS & ADVERTISING Assignment no : 02 PUBLIC RELATION CAMPAIGN CONSIDERING THE LEAST POPULARITY
  2. 2. INDIAN NATIONAL CONGRESS (INC)
  3. 3. ABOUT INDIAN NATIONAL CONGRESS • President : Sonia Gandhi. • Parliamentry Chairperson : Sonia Gandhi. • Lok Sabha Leader : Mallikarjun Kharge. • Rajya sabha Leader : Ghulam Nabi Azad. • Founded : 28th December 1885 (130 years ago). • Headquarters : 24, Akbar road, New Delhi. • News paper : Congress Sandesh. • Youth wing : Indian youth congress.
  4. 4. • Student wing : National Student Union Of India. • Women’s wing : Mahila Congress. • Labour wing : Indian National Trade Union Congress. • Political position : centre left • Alliance : United Progressive Alliance. • Seats in Lok Sabha : 45/545. • Seats in Rajya Sabha : 60/245.
  5. 5. YEAR GENERAL ELECTIONS SEATS WON CHANGE IN SEATS PERCENTAG E OF VOTES VOTES SWINGS Indian general election, 1951 1st Lok Sabha 364 44.99% Indian general election, 1957 2nd Lok Sabha 371 7 47.78% 2.79% Indian general election, 1962 3rd Lok Sabha 361 10 44.72% 3.06% Indian general election, 1967 4th Lok Sabha 283 78 40.78% 2.94% Indian general election, 1971 5th Lok Sabha 352 69 43.68% 2.90% Indian general election, 1977 6th Lok Sabha 153 199 34.52% 9.16% Indian general election, 1980 7th Lok Sabha 351 198 42.69% 8.17% Indian general election, 1984 8th Lok Sabha 415 64 49.01% 6.32% Indian general election, 1989 9th Lok Sabha 197 218 39.53% 9.48%
  6. 6. Indian general election, 1991 10th Lok Sabha 244 47 35.66% 3.87% Indian general election, 1996 11th Lok Sabha 140 104 28.80% 7.46% Indian general election, 1998 12th Lok Sabha 141 1 25.82% 2.98% Indian general election, 1999 13th Lok Sabha 114 27 28.30% 2.48% Indian general election, 2004 14th Lok Sabha 145 32 26.7% 1.6% Indian general election, 2009 15th Lok Sabha 206 61 28.55% 2.02% Indian general election, 2014 16th Lok Sabha 44 162 19.3% 9.25%
  7. 7. ACHIEVEMENTS • UPA's India cut poverty at the fastest rate in its history by moving 138 million above the same poverty line used by the World Bank (and China). This was under Congress rule from 2004-5 to 2011-12 (7 years). • The UPA doubled the electricity production in India from 1,12,700 MW in 2004 to 2,34,600 MW in 2014. • India's GDP growth rate under UPA was always 8%+ from 2004 till mid- 2010, except for a dip during the global recession, when the easy credit dried up, and except for the times the BJP started stalling Parliament. • India arrived on the world stage with several major deals - India–United States Civil Nuclear Agreement, the 2004 Border Defense Protocol with China. Internally too, the RTI act increased the perception of transparency. • India saw a massive reduction in internal insurgencies under UPA rule - namely Naxalite–Maoist insurgency (this map was twice as "Red" in 2007).
  8. 8. • Temples of Modern India • 5-year Plan • Bank Nationalisation • Green Revolution • White Revolution • Indiraji's 20 Point Programme • Economic Reforms • Right Based Approach • Mahatma Gandhi NREGA • Food Security Act • Land Acquisition Act • Education • Tribal Empowerment • Aadhaar & DBT • Healthcare • Economic Growth • FDI • Power • Roads, Rail and Air Transport • Urban Development • Nuclear Power
  9. 9. Ideology • Social liberalism • Gandhian socialism • Indian nationalism • Social democracy • Secularism • Democratic socialism
  10. 10. MISTAKES • Making Rahul Gandhi Prime Minister face of the country. • Allowed Sonia Gandhi to rule the party and the country. • Appointing Rahul Gandhi as VP. • Poor choice of cabinet ministers. • Wrong ticket distribution in elections. • Poor speeches by Rahul Gandhi.
  11. 11. PR Strategies to grow • EFFECTIVE SPEECHES. • INSTANT RALLIES. • GOOD COMMAND OVER THE SPEECHES DILEVERD BY THE MINISTERS. • POSITIVE IDEOLOGIES. • ADVERTISEMENTS IN NEWSPAPERS RELATED TO THE ACHIEVEMENTS OF THE PARTY. • PRESS CONFRENCES.
  12. 12. • CONDUCTING TRAINING PROGRAMMES IN VILLAGES . • RALLIES IN VILLAGES. • CONCENTRATION TOWARDS RURAL INDIA. • PROPER COMMUNICATION TO THE SOCIETY. • HIGHLIGHT SOME OF THE SCAMS OF OPPOSITION PARTY WHILE ADDRESING THE PEOPLE.
  13. 13. THANK YOU SUBMITTED TO SUBMITTED BY Prof. Rohit Kukreti Abhishek Bansal BAMC 3rd semester DOON BUSINESS SCHOOL.

×