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Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few inches.

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  1. 1. NFC & e-commerce -Abhishek Sheth
  2. 2. Near field communication - Definition • NFC is a form of contactless communication that employs high frequency (HF) Radio Frequency Identification (RFID) technology and wireless devices, such as smartphones or tablets. • The technology uses embedded RFID readers, and allows a user to wave or pass their NFC enabled device within a few centimeters of another device, or an RFID tagged item, and transfer information between the two without physical contact. • By removing the need to establish a connection between the devices, NFC creates a faster and more convenient way to transmit and receive information.
  3. 3. The travel experience
  5. 5. • NFC, the brainchild of Sony and NXP, is at the bottom of the wireless totem pole. • It allows two devices embedded with chips to snuggle up together and transmit small pieces of data between each other when they are in close proximity. • This data can be credit card information, coupons, get the idea. • As all of this is rather sensitive, it means you'll need to get up close and personal with the other device in order for it to suck down your data -- a simple swipe or tap should do the trick.
  6. 6. What exactly is NFC really ? • Since NFC is based on the same technology as RFID, it's easy to mistake it for RFID. • It takes the same type of chips and bumps it up a notch by adding computing power. • That's why putting it on a phone is so critical; NFC not only needs the
  7. 7. NFC Enabled Smart Poster for Basketball Wives on VH1
  8. 8. NFC Enabled Smart Poster for Basketball Wives on VH1 • This is the first NFC (near field communications) Smart Poster to hit the United States. • The technology utilizes RFID for frictionless transfers from physical signage to mobile smartphones. • The Android Nexus S is currently one of the only handsets to feature NFC
  9. 9. NFC enabled posters
  10. 10. NFC Capabilities – Peer to peer (p2p) mode
  11. 11. "Mobile payments are just the tip of the NFC iceberg."
  12. 12. What can we do with NFC? • • • • • • • • • • Monitor your health Mobile tickets for trains/planes/mass transit Unlock doors: hotel rooms, cars, etc. Pair bluetooth devices by tapping on your phone Log onto WiFi networks Check-ins: Foursquare, Latitude, etc. Initiate a video chat or join a conference call Share files between phones: music, docs, photos Store mobile "punch cards" for restaurants Replace grocery store value cards with mobile coupons
  13. 13. MasterCard • MasterCard is one of the pioneers of mobile payments and was instrumental in setting up a thriving infrastructure with Paypass. • Enough time has passed for consumers to become accustomed to the concept of contactless pay, and the costs of setting it up on our phones are a lot lower thanks to existing infrastructure.
  14. 14. Samsung / Visa • Visa has already been hard at work rolling out its mobile payment system worldwide, but Samsung has partnered up with the company to get London hooked up for the 2012 Olympics. • An Olympic and Paralympic Games mobile handset wasl available complete with a Visaenabled SIM card. • The idea is so crazy it actually worked International travelers relied mainly on prepaid SIM cards to communicate during their Olympic visit • Having an inexpensive phone to go along with that SIM is a no-brainer.
  15. 15. Thank you