Entrepreneurship Subject Presentation on topic- creating a business plan

1. TOPIC:
CREATING A
BUSINESS PLAN

2. AGENDA
 BUSINESS PLAN
 ELEMENTS OF BUSINESS
PLAN
 CREATE A BASIC
BUSINESS PLAN
 ROLE OF MARKETING IN
BUSINESS
 MARKETING PLAN
 PURCHASING CYCLE
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3. BUSINESS PLAN
A business plan is a document that
defines in detail a company's
objectives and how it plans to achieve
its goals. A business plan lays out a
written roadmap for the firm
from marketing, financial, and
operational standpoints.
Both startups and established
companies use business plans.
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4. BUSINESS PLAN
PROCESS MANAGEMENT
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ENTREPRENEURSHIP
MISSION
What is your
why?
Who do you serve?
How?
What makes you different?
What is your vision for your
business?
What is your highest vision for
yourself?
How will you achieve your
mission
BUSINESS
GOALS
How will you lead with your
strengths?
How will you reach your dream
clients?
How fast do you plan to grow this
year?
Who can help you (internal &
external resources)?

5. ELEMENTS OF BUSINESS PLAN
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Executive
Summary
Products/servi
ces
Operations/Strate
gies
Executive
Summary
Financials
Company
Description
Market
Analysis
Management
Team

6. CREATE A BASIC BUSINESS PLAN
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1.Create an executive summary
2.Compose your company description
3.Summarize market research and potential
4.Conduct competitive analysis
5.Describe your product or service
6.Develop a marketing and sales strategy
7.Compile your business financials
8.Describe your organization and management
9.Explain your funding request
10.Compile an appendix for official documents

7. ROLE OF MARKETING IN BUSINESS
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Depending on your company, the duties of the Marketing Department may include one or more of
the following:
• Defining and managing your brand
• Conducting campaign management for marketing initiatives.
• Producing marketing and promotional materials.
• Creating content providing search engine optimization for your website.
• Monitoring and managing social media.
• Producing internal communications.

8. MARKETING PLAN
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 A marketing plan is a document that lays out the marketing efforts of a business in an
upcoming period, which is usually a year. It outlines the marketing strategy, promotional,
and advertising activities planned for the period.

9. Marketing Strategy
Owned by CMO
Supports Business Objectives
Contains high-level elements like
products, niche, competitors, brand guidelines, etc.
Driven by business strategy
Marketing Plan
Owned by Manager
Supports Marketing Strategy
Contains specific initiatives, measurables,
and tactics to reach goals
Driven by marketing strategy

10. Purchasing is the process of buying goods and services from a vendor or
service provider. The purchasing process can differ from one organization to
another, but the key is that it should be orderly and the core elements
should be established.
PURCHASING CYCLE
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11. PROCESS OF PURCHASING CYCLE
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12. SUMMARY
At last,
Entrepreneurship subject teaches the meaning
of entrepreneurship to individuals who create
value by shifting resources from lower- to
higher-valued activities.
The content covered in the previous slides
were the content of Entrepreneurship subject.
The content were mostly taken from the
internet and few books.
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13. THANK YOU
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