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Presenting 
with impact
1. Have purpose 
People like to know where they stand: 
1. Purpose 
2. What will the audience get: tangible 
benefits 
3. ...
2. Connect 
 The best speakers empathise with their 
audiences, and their audiences identify with 
them 
 How can you em...
2. Connect 
 Know your audience 
 If you don’t, start off getting to know them 
 What concerns and motivates them most?...
3. Be authoritative and passionate 
 Authoritative ≠ intimidating 
 Posture: be aware of your feet 
 Start/end at “home...
4. Keep it simple 
 Identify one, memorable key message 
 Repeat it in different ways, coming at it 
from different angl...
5. Polish 
 Practice and practice again 
 Record yourself, get feedback, identify bad 
habits and practice breaking them...
Ella aged 2 wearing 
mum’s shoes 
Ella aged 22 
Put yourself in their shoes: have purpose, connect, be 
authoritative & pa...
Increasing impact through 
knowledge 
exchange 
9 
www.markreed.webeden.co.uk 
http://sustainable-learning.org/training/
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Presenting with impact

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5 lessons for presenting with impact: have purpose, connect, be authoritative & passionate, keep it simple, and polish your shoes regularly

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Presenting with impact

  1. 1. Presenting with impact
  2. 2. 1. Have purpose People like to know where they stand: 1. Purpose 2. What will the audience get: tangible benefits 3. Why are these benefits important to them? 4. Who are you and why should they listen to you? 5. What’s coming next
  3. 3. 2. Connect  The best speakers empathise with their audiences, and their audiences identify with them  How can you empathise and connect with an audience?
  4. 4. 2. Connect  Know your audience  If you don’t, start off getting to know them  What concerns and motivates them most?  The power of stories  Stories with impact are personal, unexpected, visual, visceral  Ask “you-focused” questions, for example:  What would you do if…  Use your body language:  Open & approachable; positive & energised  Your audience will mirror you emotionally
  5. 5. 3. Be authoritative and passionate  Authoritative ≠ intimidating  Posture: be aware of your feet  Start/end at “home” position and use different stage positions for different points  Use emphasis to make every word and sentence count:  Slow down and spell out key points  Use volume  Vary intonation  Pause/silence
  6. 6. 4. Keep it simple  Identify one, memorable key message  Repeat it in different ways, coming at it from different angles to communicate your secondary messages  People will forget the detail, so use the detail to build and convey your key message  Use stories, images and metaphors to make your message stick
  7. 7. 5. Polish  Practice and practice again  Record yourself, get feedback, identify bad habits and practice breaking them  Speaking too fast, pacing, verbal fillers  Use your visual aids to add impact to your message, not as your notes
  8. 8. Ella aged 2 wearing mum’s shoes Ella aged 22 Put yourself in their shoes: have purpose, connect, be authoritative & passionate, keep it simple, and polish your shoes regularly
  9. 9. Increasing impact through knowledge exchange 9 www.markreed.webeden.co.uk http://sustainable-learning.org/training/

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