1.
Presenting
with impact

2.
1. Have purpose
People like to know where they stand:
1. Purpose
2. What will the audience get: tangible
benefits
3. Why are these benefits important to them?
4. Who are you and why should they listen to
you?
5. What’s coming next

3.
2. Connect
 The best speakers empathise with their
audiences, and their audiences identify with
them
 How can you empathise and connect with
an audience?

4.
2. Connect
 Know your audience
 If you don’t, start off getting to know them
 What concerns and motivates them most?
 The power of stories
 Stories with impact are personal, unexpected,
visual, visceral
 Ask “you-focused” questions, for example:
 What would you do if…
 Use your body language:
 Open & approachable; positive & energised
 Your audience will mirror you emotionally

5.
3. Be authoritative and passionate
 Authoritative ≠ intimidating
 Posture: be aware of your feet
 Start/end at “home” position and use different
stage positions for different points
 Use emphasis to make every word and
sentence count:
 Slow down and spell out key points
 Use volume
 Vary intonation
 Pause/silence

6.
4. Keep it simple
 Identify one, memorable key message
 Repeat it in different ways, coming at it
from different angles to communicate your
secondary messages
 People will forget the detail, so use the
detail to build and convey your key message
 Use stories, images and metaphors to make
your message stick

7.
5. Polish
 Practice and practice again
 Record yourself, get feedback, identify bad
habits and practice breaking them
 Speaking too fast, pacing, verbal fillers
 Use your visual aids to add impact to your
message, not as your notes

8.
Ella aged 2 wearing
mum’s shoes
Ella aged 22
Put yourself in their shoes: have purpose, connect, be
authoritative & passionate, keep it simple, and polish your shoes
regularly

9.
Increasing impact through
knowledge
exchange
9
www.markreed.webeden.co.uk
http://sustainable-learning.org/training/