How to Start Using Social Media for Investor Relations

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This is a presentation with sound on first steps to begin using social media in investor relations.

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How to Start Using Social Media for Investor Relations

  1. 1. Investor Relations and Social Media an Easy Way to Start How and Why to Get Started Using Social Media Tools for Better Investor Relations ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  2. 2. Investor Relations and Social Media an Easy Way to StartSophisticated Investors are increasingly using Social Media• Just look at Twitter• Look at growth of StockTwits ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  3. 3. Investor Relations and Social Media an Easy Way to Start• Consumers increasingly expect interactive communications from companies they do business with• Investors will increasingly expect this from companies they invest in ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  4. 4. Investor Relations and Social Media an Easy Way to StartSince “Social Media” is a loaded phrase, Think instead about how to use Web-based Tools for Better Investor Engagement ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  5. 5. Investor Relations and Social Media an Easy Way to StartSome Easy Ways to Start:• Ask Management Page• CEO’s Blog• Twitter alerts ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  6. 6. Investor Relations and Social Media an Easy Way to StartAdd an “Ask Management” page to your IR websiteBENEFITS:• Improves Transparency• Will Save You Time• Spreads Your Message ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  7. 7. Investor Relations and Social Media an Easy Way to StartCreate and Use a CEO’s BlogBENEFITS:• Doesn’t depend on news media• Provides additional color and detail• Can use more conversational language• More flexible than news releases ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  8. 8. Investor Relations and Social Media an Easy Way to StartCEOs Blog -- Cautions: This is important:• Needs Proper Review and Vetting – same as a news release• File an 8K ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  9. 9. Investor Relations and Social Media an Easy Way to StartUse Twitter for IR Alerts• Use it to call attention to new blog postings, news releases, SEC filings, website updates, etc.• Remember to make your Twitter posts meaningful• Link to deeper content ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  10. 10. Investor Relations and Social Media an Easy Way to Start Another Caution: Remember Reg. FD:Don’t Use these tools for First Disclosure of Material Information ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  11. 11. Investor Relations and Social Media an Easy Way to StartTo Overcome Fear: Don’t Dive in – Use the “Toe Dip” Approach: Test one web-based engagement tool before adding another ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  12. 12. Investor Relations and Social Media an Easy Way to StartDon’t Talk “at” Investors Engage Them ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345
  13. 13. Investor Relations and Social Media an Easy Way to StartFeel free to call us @ 619-795-2345 or email Abe@Better-IR.com if you want clarification on something in this presentation or just to kick around ideas. ABE WISCHNIA & ASSOCIATES Investor Relations & Corporate Communications www.Better-IR.com (619)795-2345

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