Activent IMC Plan

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pharmaceutical product marketing campaign concept and designs

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Activent IMC Plan

  1. 1. ProTeam Marketing<br />Pharmaceutical materials<br />March 31, 2010<br />Activent Capsule proposal<br />
  2. 2. MESSAGE<br />The most important items in any message:<br />Easy and short<br />To the point<br />Dose <br />Advantages<br />Brand GRAVING. <br />Usage.<br />Also we are in launching phase,, thus why we need to stress on brand name for more share of voice in pharmaceutical market.<br />
  3. 3. message<br />
  4. 4. message<br />1.Dose and advantage:<br />Compliance and easy <br />2.Brand name<br />For brand recognition..<br />3.Simple<br />Easy to use words<br />4.Product Advantage <br />Protection from asthmatic attach<br />5.usage<br />In case of asthma treatment and prophylactic.<br />
  5. 5. message<br />
  6. 6. Brochure<br />front<br />back<br />
  7. 7. brochure<br />internal<br />internal<br />
  8. 8. Note book<br />Cover<br />internal<br />back<br />
  9. 9. X ray sticker<br /><ul><li>All chest doctors works mainly with X-Ray viewer stands.
  10. 10. Branding with plastic printed sticker increase product image.</li></li></ul><li>Air refresher<br /><ul><li>Asthmatic patient need to breath freely.
  11. 11. Good smell makes patient breath easy and add smile to patient face.
  12. 12. Brand reminding tool in doctors cars.</li></li></ul><li>Covered Mug<br /><ul><li>Doctors always scared from air born infection through patients.
  13. 13. Personalized mug make it more important for the doctor.</li></li></ul><li>Peak flow meter<br /><ul><li>Peak flow meter helps doctors in monitoring his patient asthma situation.
  14. 14. Personalized peak-flow meter help doctors to save it.</li></li></ul><li>© ProTeam Egypt - 010 74 20 147<br />

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