This document provides a market strategy for introducing ceramics products in India. It includes: - Market visits conducted in West Bengal, Assam, Meghalaya, Bhutan, and Tripura to assess potential. - Details on transportation and road connections between markets and major land borders with Bangladesh. - Information on ceramic tile and sanitary brands available in different markets. - Recommendations on product stock keeping units, promotional materials, and observations on local business practices. The strategy aims to gather market intelligence and identify opportunities for entering and expanding in the ceramics industry across eastern India and neighboring countries.

1. Network Building Strategy for
Ceramics Products
in India market.
PRESENTED BY
ABDULLAH AL MAHMUD
INTERNATIONAL MARKETING
CELL: +8801712634568
SKYPE: prgexp125
E-mail: expmahmud@yahoo.com

2. • Market visit
• Market survey
• Business meeting with potential businessman
Basis

3. BENAPOLE,
PETRAPOLE
BANGLA BANDA,
FULBARI
BURIMARI,
CHANGRABANDA
AKHAURA, AGARTALA
SHEOLA,
SUTARKANDI
TAMABIL, DAWKI
• Road connection with all major land borders like Akhaura, Bibir
bazar, Chatlapur, Benapole, Tamabil, Sheola, Burimari,Bangla
banda, Kamalpur, Nakugaon, Vomra.
KAMALPUR,
MOHENDRAGONJ
NAKUGAON,
DALU
VOMRA,
GOJADANGA
BIBIR BAZAR,
SONAMURA
CHATLAPUR,
KOILASH SAHAR.
Port Information

5. I have visited Kolkata and Siliguri market of west bangle. This is area is very potential
market for Tiles and sanitary wares. As the communication between this area and
Gujrat is very good, all the varieties of the tiles and sanitary wares are available here.
Some whole sailors buy tiles and sanitary ware directly form Gujrat and other places of
India.
West Bengal:

6. I have visited Guwahati and Karimonj market of Assam. This is area is developing very
past as the Cole export increasing day by day. Both market is very close to Bangladesh.
Guwhati is the largest city and mail business hub of the northeast India.
Assam:

7. I have visited Shillong market of Meghalaya. This is area fully hilly and close to
Bangladesh. Both market is very close to Bangladesh. Temperature is very low there
and use of good quality of tiles are increasing day by day.
Meghalaya:

8. I have visited Phuentsholing area of Bhutan and India. This is the hub city for
entering the products from Bangladesh. Bhutan is a good market for Tiles. All of
them comes from India and some also form China.
Bhutan:

9. I have visited Agartala market, Agartala Industrial area and Sonamura LCS of Tripura.
This is the capital city if Tripura. The communication between this area and Gujrat is not
very good.
Agartala:

11. Outlet picture:

20. SL Tiles Sanitary
1 Kajaria Kajaria
2 Somany Somany
3 Johnson Cera
4 Nitco Hindware
5 Orient Omco
6 RAK RAK
7 Zoloto Parryware
10 Euro
11 Asian Granato Industries
12 Vita Vitrified
13 Jaquar
14 Vormora vitrified Ceramics
15 Corona Vitrified
Available Brand in the Market

21. SKU (Stock Keeping Unit)
SL Wall Pcs in Box Floor Pcs in Box
1 8X12 14 12X12 14
2 10X13 12 16X16 10
3 12X18 3 24X24 4
4 10X15 4 24X48 3
5 5 12X24 6
6 6 36X24 3

22. • POSM & Branding:
SL Details
1 Display Floor stand
2 Display Wall Stand
3 Shop branding
4 Billboard
5 Wall branding
6 Bus branding
7 Catalogue
8 Sample folder
9 Branded Pen holder
10 Branded T-Shirt
11 Branded Cap
POSM & Branding Materials

23. • Business man engaged in sales and marketing are not interested in
import.
• This market biased on 90 days credit and companies are delivered
them through transport to the ware house locally.
• Some of the factories doing contract manufacturing for any brand. It
makes cheaper produces with renounced brand.
• Siliguri is the main business hub for West bangle and it will cover the
full West bangle, Sikkim, Bihar & Jharkhand.
• Guwahati is the mail business hub for Assam, Meghalaya, Aruanchal,
Monipur and Mizoram.
Observations

24. THANKS TO ALL