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SEO Sessions - Search Engine Optimization

The document summarizes an SEO session that covers various on-site and off-site optimization techniques. It discusses topics like keyword research, competitor analysis, on-site elements like titles, meta tags and content, off-site factors like link building, social media optimization, and the constant changes to search engine algorithms. The goal is to help websites rank higher in search results for targeted keywords.

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SEO Session
Search Engine Optimization
6 October 2013
Presenting by:
Abdul Wahab
Sessions
 What is SEO
 Keyword Research
 Competitor Analysis
 On-Site Optimisation
 Off-Site Optimisation
 Social Media Campaign
 Social Book Marketing
 SEO Tools
 Google Algorithm
What is SEO ( Search Engine Optimization )?
 The process of improving web pages so they rank higher in search
engines for your targeted keywords.
Crawlability / Optimized Code
Internal Link Structure
Link Popularity / Relevance
Key Factors
Content Relevance
Examples popular Search Engines
Indexing
Keyword Research
 Keyword research is the first
thing you do when planning a
website. You do it before
thinking over the site
architecture and creating the
content. Keyword research is
the what you do to estimate
your competition and create a
promotion strategy.
 Competitor’s keywords Analysis
1) Check keywords competition and searches
2) Check SERP
3) Check How many time use keywords on meta tags and web content.

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SEO Sessions - Search Engine Optimization

  • 1. SEO Session Search Engine Optimization 6 October 2013 Presenting by: Abdul Wahab
  • 2. Sessions  What is SEO  Keyword Research  Competitor Analysis  On-Site Optimisation  Off-Site Optimisation  Social Media Campaign  Social Book Marketing  SEO Tools  Google Algorithm
  • 3. What is SEO ( Search Engine Optimization )?  The process of improving web pages so they rank higher in search engines for your targeted keywords. Crawlability / Optimized Code Internal Link Structure Link Popularity / Relevance Key Factors Content Relevance
  • 6. Keyword Research  Keyword research is the first thing you do when planning a website. You do it before thinking over the site architecture and creating the content. Keyword research is the what you do to estimate your competition and create a promotion strategy.  Competitor’s keywords Analysis 1) Check keywords competition and searches 2) Check SERP 3) Check How many time use keywords on meta tags and web content.
  • 7. Implement keyword research tools:  www.wordtracker.com  https://adwords.google.com/o/KeywordTool 
  • 8. Key phrases What is key phrases • A keyword/keyphrase is a word or phrase used as a search term. For example "car dealer" is a keyphrase that might be used by people looking to purchase a new car. It is important to use popular keywords or keyphrases to draw targeted traffic to your web site.
  • 9. Formula of Keyword Service - Location Product – Company – Location Suggestion – Product - Location Example: Computer Repair in Karachi T-Shirt Levis in Karachi Best t shirt in Karachi Affordable price shirts in Karachi Quality shirts in Karachi
  • 10. Robots.text The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable. User-agent: * Disallow: / The "User-agent: *" means this section applies to all robots. The "Disallow: /" tells the robot that it should not visit any pages on the site.
  • 12. Competitor Analysis • Presence competitor in major search engines like Google, MSN, Yahoo! • Competitor targeted keywords. • Review Source code competitor pages. • Inbound linking • Backlinks analysis competitors in search engines.
  • 13. On-site SEO On-site SEO is exactly what it sounds like, SEO that can be done on your site without exterior elements. This can include the use of: Title tags and meta tags
  • 15. Content Creation • Create fresh content related products or services. • Use key phrases in content • Use keywords in alt tag • Anchor text • Sitemap XML • Avoid duplicate content • Avoid grammatical mistakes
  • 19. Site XML How to create sitemap www.xml-sitemaps.com • Enter your full website URL and some optional parameters in the form below. • Press 'Start' button and wait until the site is completely crawled. • You will be redirected to the generated sitemap details page, including number of pages, broken links list, XML file content and link to a sitemap file. Download the sitemap file using that link and put it into the domain root folder of your site. Go to your Google Webmaster account and add your sitemap URL.
  • 20. Avoid spamming on-page SEO such as: Hidden text Hidden links Keyword repetition Doorway pages Mirror pages
  • 21. Off Site SEO Off-site optimization is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites. These elements can include: Search Engine Submission One Way Links (Directory Submission) Link Building (Reciprocal Links) Three Way Links Press Release (News, Promotion content, etc.) Blogs Creation / Comments Forum Communication / Signature Article Creation / posting blogs, forum, social media. Google Analytics Stats Reporting HTML Site validation errors
  • 22. Search Engine Submission How to add website in major search engines: • http://www.google.com/submityourcontent/we bsite-owner/ • http://www.bing.com/toolbox/submit-site-url • http://search.yahoo.com/info/submit.html
  • 23. One Way Link Submission How to add website in major Directories: • http://www.dmoz.org/add.html • http://www.mygreencorner.com/submit.php Search more relevant directories in search engines.
  • 24. Link Building • Link Building A reciprocal link is a mutual link between two objects, commonly between two websites, to ensure mutual traffic. For example, Alice and John have websites. If John’s website links to Alice's website, and Alice's website links to John's website, the websites are reciprocally linked. • Three Way Link A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two. A reciprocal link exchange that is so popular today among webmasters is mostly a two-way linking.
  • 25. Press Release • Press Release A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. • Forum Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in a member's signature. This can be a fast method to build up inbound links to a website Search Engine Optimization value.
  • 26. Press Release • Blogs Leaving a comment on a blog can result in a relevant do-follow link to the individual's website. Most of the time, however, leaving a comment on a blog turns into a no-follow link, which is almost useless in the eyes of search engines, such as Google and Yahoo! Search. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well-thought-out and pertains to the discussion of the other commenters and the post on the blog. • Article Submission Article submission is an effective way to quickly spread specialized knowledge related to your business. If you have an e-commerce website and a need for more traffic, a good quality article submission service can make this happen within quite a short timeframe.
  • 29. HTML Validation / Errors URL Improvement: Good URL http://www.abc.org/web/web-tech.html Bad URL http://www.abc.org/v2/index.php?option=com_content&tas k=blogsection&id=12&Itemid=72 W3C Standard – Validate Be compliant with web standards - W3C.org http://validator.w3.org/ http://jigsaw.w3.org/css-validator/
  • 30. Social media optimization (SMO)  Social media optimization (SMO) refers to the use of a number of social media sites and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
  • 31.  Twitter: Twitter profile setup and optimization Custom branded Twitter background Setup automatic feed of blog updates directly to your Twitter account  Facebook: Profile and Business Page setup and optimization Custom branded “Likes Page” to encourage likes Update Regularly Facebook page  YouTube: Custom branded YouTube background Upload and optimize video content
  • 32.  LinkedIn Establish a profile that includes all information comparable to a resume. Create company profile, with outline of services linking personal profiles to company. Setup automatic feed of blog updates directly to your Facebook profile & page.  Google+ Profile and Business Page setup and optimization Custom branded pictorial display for Business Page  Pinterest Company Profile setup and optimization Business Related Boards Creation Optimization of Boards PIN the pictures on related boards
  • 33. Social Book Marketing  A social bookmarking service is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents. [1] Delicious. [2] Stumble upon. [3] Digg.
  • 34. What is a SEO Algorithm?  Top Secret! Only select employees of a search engines company know for certain  Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments  The SEO algorithm is constantly changed, tweaked & updated  Websites and documents being searched are also constantly changing  Varies by Search Engine – some give more weight to on- page factors, some to link popularity